Name : Lawrence Jay M.
Canete
Course : BSBA Marketing Management
ANNOTATED BIBLIOGRAPHY
Item Citation (APA) Purpose of the Study/ Research
No. Question/ Objectives
1 Kinton, Will (2019). The purpose of the study is to
Green Marketing. define and understand green
Retrieved from marketing and how this concept
https://www.investopedia affects to the customer loyalty
Customer
.com/terms/g/green- and sales margin of a certain
marketing.asp on January product or brand. This aims to
30, 2020 explain how green marketing
contribute to the product
awareness of the customer and
how this concept relevant to the
changing external environment
that may affect the business
operation.
Date : January 31, 2020
Theoretical Methodology/ Statistical Most Important Relevance to my Study
Framework Analysis Results
Green marketing and ESG They found that a The role of marketing in the
GREEN MARKETING practices come with added majority of consumers world of business is very
costs that are often passedare indeed willing to important as for the reason
on to the consumer. This pay for green that they create products and
marketing. Some 55%
Loyalty is because more expensive services that are beneficial
of consumers were
materials, such as recycled for the human kind. There are
willing to pay extra for
products, are used;products and services lots of products that are sold
Sales because waste must be from companies in the market that are simply
Margins reduced; and because committed to positive just to earn a profit and there
often these products must social and are also products which have
compete with non-green environmental impact goals to help solve some
alternatives, to name a (up from 45% in environmental or societal
few.  2011), and 52% had issues. These products are
made at least one what we called the green
The 2014 Nielsen Global purchase in the market products or also know
previous six months
Survey on Corporate as SUSTAINABLE
from at least one
Social MARKETING.
socially responsible
Responsibility asked company.
30,000 consumers from 60 This topic was chosen in
countries to explain their More than half of order for the researcher to
preferences for green respondents reported determine the effect of green
products. checking product marketing or sustainable
packaging to make marketing to products
sure it was not awareness and to the brand
 wasteful or harmful to equity of a certain products. I
the environment. aim to discover how these
Consumers in the Asia- green marketing contributes
Pacific region, Latin or affect how the consumers
America and the perceived a certain product in
Middle East/Africa
the market.
showed a higher
preference (64%, 63%,
63%) to pay extra for
green, while in North
America and Europe
preferences were a
bit lower (42% and
40%).

2 M. Sadiq Sohail (2017). The purpose of this research At the end of this seminar
Green Marketing study was to find out the 3.1 green paper, the researcher wanted
Strategies: How do they
influence consumer
relationship of green marketing to
brand trust, brand loyalty and Developmen product to know
development
how
of
the
green
based brand equity?
Retrieved from
brand quality of a certain product.
This research aims to determine t of and place marketing
consumers’
affects
decision
the
in
https://www.researchgate how does green products, green are the two choosing a product and how
.net/publication/3174190 price, green place and green measuremen green marketing contributes
85_Green_marketing_str promotion could help in raising elements of in adding value to a certain
ategies_how_do_they_in awareness with a certain product t scales the
product. This topic is very
fluence_consumer- or brand and how these concepts relevant as for the reason that
based_brand_equity on affects to the overall perception The marketing in today’s generation, we are
January 30, 2020 of the customers on a certain facing a lot of calamities, and
brand. measurement mix, which we, as marketing students
items of the have
should take our responsibility
in making and producing
model were a positive
products that can help
minimize the impact of these
adapted from calamities. We are not here
 just to earn profit, but we are
previously influence here in order for us to create
tested and on each of a better world through the use
of GREEN MARKETING.
validated the three
questions. dimensions
Fraenkel and of brand
Wallen (2000) equity.
recommended Green price
the use of a surprisingl
previously y does not
developed have any
instrument. influence
The four on brand
brand equity equity.
constructs green
were adapted product
from the and place
works of are the two
Baalbaki elements of
(2012), the
Chaudhuri and marketing
Holbrook mix, which
(2001), have
Netemeyer et a positive
al. (2004) and influence
Yoo et al. on each of
(2000). the three
The four dimensions
independent of brand
variables of equity.
green Green price
marketing mix surprisingl
were adopted y does not
from Davari have any
and Strutton influence
(2014). For on brand
each of the equity.
scales, green
respondents product
were asked to and place
mark their are the two
level of elements of
agreement on the
a 5-point marketing
Likert-type mix, which
scale, where 1 have
(strongly a positive
disagree) and influence
5 (strongly on each of
agree). Table the three
1 provides dimensions
item details, of brand
means and equity.
standard Green price
deviations. surprisingl
Previous y does not
studies have any
using similar influence
scales report on brand
acceptable equity.
reliability and green
validity. product
3.2 Survey and place
instruments are the two
Because the elements of
measurement the
scales were marketing
developed in mix, which
the West and have
the surveys a positive
were influence
administered on each of
in Saudi the three
Arabia, back dimensions
translation as of brand
of the equity.
questionnaire Green price
was surprisingl
undertaken to y does not
ensure have any
accuracy of influence
translation on brand
(Brislin, equity.
1970). green
3.3 Sample product
and data and place
collection are the two
elements of
1. Development of
measurement the
scales
2. Survey Instruments marketing
3. Sample and Data
Collection
mix, which
4. Profile of the
Respondents have
5. Overall model fit
a positive
influence
on each of
the three
dimensions
of brand
equity.
Green price
surprisingl
y does not
have any
influence
on brand
equity.
Green product and
place are two of the
marketing mix which
have a positive
influence on each of
the three dimensions if
 brand equity. Green
price surprisingly does
not have any influence
on brand equity. Green
products influence
consumers brand
associations, marketers
must focus on green
products to develop
brand equity.
Marketers must also
focus on the choosing
appropriate green
distribution and lastly
is that, green
promotions seem to
make only a limited
influence on brand
equity. This
underscores the need to
redesign
communication
objectives of green
promotions.
3 Michigan University The purpose of this article was to I decided to choose this topic
(2019).Defining the know the different rules and Product for 2 main reasons. First is
threat of product regulations concerning the Counterfeiting The article only defines On the surface, that, in today’s generation,
counterfeiting. counterfeited products. It is very every laws and regulations counterfeit products there are many products sold
Retrieved from important for the marketers to The Lanham concerning product can be much cheaper in the market which contains
https://www.michiganstat know the impact of products Act counterfeiting. It discussed than their authentic fake brand names. As a
euniversityonline.com/re counterfeiting and what are the about how counterfeited counterparts. But researcher, I wanted to
sources/acapp/threat-of- corresponding impact to products Trademark products affects the those perceived determine how these
product-counterfeiting/ trademark and brand equity. Counterfeit consumers’ perspective consumer savings counterfeited products affect
on January 30, 2020 ing Act of towards a single product come at a price. the brand equity of a certain
1984 or brand and how this Those purchasing product and how this affects
Federal
Trademark
Dilution
Act of
1995
 products affects the counterfeit products, to the trademark of a certain
trademark and brand whether knowingly company. We have what we
equity of the certain or unknowingly, may called the trademark law,
manufacturer. be risking their copyright and patent laws
financial security and that protects the right of
physical health due every manufacturer,
to injury by using however, given these laws,
faulty products. there are still many imitated
Consumers products sold in the market
purchasing which can greatly affect to
counterfeit products the trademark of a certain
also risk identity or company. Second is that, I
credit card theft by just want to know the
providing this advantages as well as the
sensitive information disadvantages of the
Anti-
to a counterfeit counterfeited products at the
Counterfeiting
merchant. side of the customers. Yes,
Consumer
For organizations, we can say that
Protection Act the counterfeiting of counterfeiting is very harmful
of 1996 their products takes a to the brand equity and
toll on brand value trademark of a certain
Stop
and reputation by product, however, if we take
Counterfeiting
reducing consumer in to account the side of the
in
confidence, manufacturers, can we really
Manufactured siphoning away sales say that counterfeiting is very
Goods Act of opportunities, and harmful?
2006 negatively impacting
manufacturing. This
Prioritizing may mean loss of
Resources and income or loss of
Organization jobs for employees.
for Intellectual
Property Act
4 Imed Eddine Bekhouche The objective, through this paper
(2018). Copyright and is to highlight the breach of
Trademark Offences consumer’s rights by
Which Might Infringe infringements of copyright and
the Consumer’s Rights. trademark rights, for that the
Retrieved from armchair library approach
https://www.athensjourna employed. The obtained results
ls.gr/law/2018-4-3-3- have shown that infringements of
Bekhouche.pdf on copyright and trademark rights
January 30, 2020 could breach the consumer’s
rights in four ways; social costs,
environment, health and safety,
misleading the consumer.
Effects of Trademark
and Copyright
Social research is a
Offences to Customers
systematic study into
Social Costs social, political or other
fact conditions, to
Environment discover unknown or party
known factors working
Health and behind particular
Safety phenomenon, to
understand why something
Misleading to
happens and to draw
Customers
inferences and general
conclusions, it is to
identify the cause and
effect of certain problem.
This paper is an attempt to
find out the breach of
consumer’s rights by
infringements of copyright
and trademark rights. The
armchair library approach
employed for the
collection of the primary
legal materials. For this
purpose, the Library of
University Utara
Malaysia, the Faculty of
Law Library used to
source the primary legal
material. The secondary
data, books, articles,
This research article is very
relevant to my chosen topic
Counterfeiting produces
as for the reason that it
many victims. From
traders, to authorities, to
provides facts and ideas as to
consumers; all face the what type influences can
same enemy, but are counterfeited products bring
struggling with their own to a certain product’s
struggles. Traders/brands trademark and brand equity.
will mainly deal with
counterfeiting, as it is a
Counterfeiting is one of the
violation their intellectual serious issues that marketing
property rights. students should study. This is
Consumers could lose one of the best topics that I
confidence in the brand if
can present as for the reason
they use a counterfeit
product without knowing
that this type of marketing is
it. Authorities are offering the same products to
fighting against customers in lower cost.
counterfeiting, as this Many customers will be
affects the economy motivated to buy these
growth of the country, as
illegally produced products
well as the health and
safety of citizens. as for the reason that, it
Authority protects resembles the original
business and citizens and products. For those
collaborates with foreign consumers who have
authorities to get better
minimum budget,
results. Consumers are
also victims: they are counterfeited products are
deceived by the seller one of their main choices.
who sends useless and
sometimes dangerous
product. If the consumer
receives such counterfeit
product, it can be
exposed to all kinds of
risks (health, quality, and
so on). Customs
reports and online authorities can stop and
database equally sourced destroy the package so
that he loses the product
through the library for which he has paid.
approach. Consumers can be
discouraged from buying
online. In reality, all
these parts are victims of
counterfeit products,
cooperation is necessary
to combat counterfeiting.