Company Name

Country Of origin
CSR initiatives
Brand Portfolio
Strgetgy they use
Market position
Competitiors
Recent Campaigns
Recent News
Marketing innovations
Favorite brand
BCG https://www.youtube.com/watch?v=sNAUWpk_yvs
https://www.youtube.com/watch?v=ffRQwCzcXHM
SEC classification https://www.barcindia.co.in/resources/pdf/NCCS%20is%20the%20New%20SEC-Sept%2015
GTM strategy steps https://www.chiefoutsiders.com/blog/go-to-market-plan-template
e%20New%20SEC-Sept%2015.pdf
Full name Reckitt Benckiser

1814 (J&J Colman)

1823 (Benckiser)
Country of origin England
1840 (Reckitt & Sons) Dettol
HQ 1938 (merger
Slough, of Reckitt
England, UK &
Sons and J&J Colman)
1999 (merger of Reckitt &
Founder Colman and Benckiser)

Healthier lives, happier

Tagline homes

CSR initiatives

Taglines Recent Campaign

Banega Swachh India,
#MaaMaaneDettolkaDhul
Brand Portfolio Dettol (ML) a

Durex (ML) Love Sex Durex

Veet (ML) Done shave it, just veet it

Nurofen Targeted relief from pain

Silky soft feet effortlessly,

#fabfeet, great feet
Scholl feeling

Strepsils First aid for sore throat

Twacha saaf jhalke, Feel
the difference, Don't just
look awesome, the
science of looking
Clearasil awesome

Turant rahat jo aap

mehsoos kar sake,
Burning? Take Gaviscon;
Keeps acid down to
where it belongs; What a
Gavicson feeling
 Lizol kitchen is a healthy
kitchen, Eliminates odors.
Kills viruses, bacteria,
Lysol mold, and mildew

Banega Swachh India,

Harpic Cleans round the bend Harpuic Challenge

Brightening the air,

AirWick mehekti rahe jindagi

Shaktishali surakhsha,
Mortien Care for your family
World's no 1 stain
remover, Trust Pink
Vanish forget stains

Finish
Woolite
Calgon
Love the smell, cleaned
rooms just to make them
smell clean , dettol =
clean in my head, always
been there whereever i
go

Calls brand, powerbrands

Competitors swot 4P

Savlon, safegaurd,
Lifebouy https://www.mbaskool.com/brandguide/fmcg/2378-dettol.html
https://www.mbaskool.com/marketing-mix/products/17269-dettol.html

Kamasutra, Trojan https://www.marketing91.com/swot-analysis-of-durex/

Nair, Revitol, Anne

French https://www.mbaskool.com/brandguide/fmcg/3252-veet.html

Cuprofen, Ibuprofen,
Solpadeine https://www.mbaskool.com/brandguide/fmcg/2373-nurofen.html

Krack cream, Nevo,

Neutrogena https://www.mbaskool.com/brandguide/fmcg/3884-scholl.html

TCP, Vicks, Chloraseptic,

Cepacol https://www.mbaskool.com/brandguide/fmcg/3251-strepsils.html

Ponds, Loreal, Vicco,

Himalaya https://www.mbaskool.com/brandguide/fmcg/2376-clearasil.html

Gelusil, Amphojel,
Ranitidine https://www.mbaskool.com/brandguide/fmcg/2374-gaviscon.html
Dazzl, Domex, Clorox https://www.mbaskool.com/brandguide/fmcg/2997-lizol-lysol.html

Sanifresh, Lizol, Prestine,

Domex https://www.mbaskool.com/brandguide/fmcg/3885-harpic.html

Odinil, Ambipur https://www.mbaskool.com/brandguide/fmcg/2568-air-wick.html

Baygon, Good Night, All

out https://www.mbaskool.com/brandguide/fmcg/3254-mortein.html

Tide, Ghadi, Rin, Ariel,

Surf Excel https://www.mbaskool.com/brandguide/fmcg/2375-vanish.html
Full name General Mills Inc

Country of origin America

Golden Valley,
Minnesota, a
suburb of
HQ Cadwallader C.
Minneapolis.
Washburn
John Crosby
Founder James Ford Bell Favourite brand
Tagline

CSR initiatives

Recent
Taglines Campaign Competitors swot

Betty Crocker
Pancake, Cake
Brand Portfolio and Brownie mix

Making delicious
soft roties since
Pilsbury aata 1998

Pilsubury idli
cakes anyone can cake

Pilsbury cookie Cookie se Aage

https://www.youtube.com/watch?v=yg42xUD9QoU
cake Badho aage badho

Pilsbury milk
choco spread Draw the Masti, Eat the Roti

Everyday made
https://www.youtube.com/watch?v=uwwQIvQpkVQ
Häagen-Dazs extraordinary
4P
 The Coca Cola
Full name Company

Country of origin America

HQ Atlanta, Georgia

John
Pemberton as Coca-
Cola
Asa Griggs Candler
as The Coca-Cola
Founder Company Minute maid

Tagline Taste the feeling

Old - Always coca

cola, life ho toh aisi,
jo chahe ho jaye,
coca cola enjoy,
thade ka tadka,
thanda matlab
cocacola, open
happiness

CSR initiatives https://www.coca-colaindia.com/stories/csr-activity

Brand Portfolio Taglines Recent Campaign

Taste the feeling, open

happiness, life begins here,
Coca Cola the coke side of life #share a coke

World's 3rd largest

https://www.coca-colaindia.com/brands/know-coke-diet-brand
selling soft drink Diet Coke Live it light
eat it, drink it, Ras Ras me
Minute Maid India

First non cola ddrink

in indian market wa
targeted towards Orangy chatka fun ka fatka,
women Fanta Zyada fanta jyda masti

Phir ho ja shuru, lime n

Limca lemoni, doobo taazgi me
 Fuze tea peach

market leader with

42% market share Thums up Taste the thunder

Schweppes Tonic
water
The spark; Sprite bujhae
world's leading pyaas, baki sab bakwaas;
lemon flavoured University of freshology;
drink Sprite Obey your thirst

Aquarius
Taaza Mango Maaza
Mango; Botal Mein Aam
Maaza Hain Naam and
first position in non Maaza Lao Aam Ki Pyas
carbonated drink Maaza Bujhao.
Kinley
Zico
Georgia
Smart water
rimzim
vitingo
Rani
Vio nutrishake
Vio flavoured milk
 As per Nielson’s data, Coca cola is the No.1 brand in sparkling beverages,
juice, and retail packaged water in 2010. Coca cola has its market
presence around 200 countries.

The pulp actually made it feel

like real fruit. In Kota, when I had
no time to look for healthy
options of fruits and juices,
minute maid came to my rescue,
lemon when heat was high and
orange, when I just wanted to
refresh myself and get back to
study

https://www.mbasko
Support my school
ol.com/brandguide/f
ood-and-
Competitors beverages/2806-
swot 4P pricing
coca-cola-
company.html
PepsiCo, Dr Peppers, Gatorade, https://www.marketi Based on competitor,
new market 2nd
- penertrative
Red bull, Nestle, Lipton, Juice ng91.com/swot- degree price
pricing, discrimination
for established
brands coca-cola/ https://www.marketing91.com/marketing-mix-coca-cola/
markets - skimming
pricing, when smimilar
products came in -
Diet pepsi, pepsi max https://www.mbaskool.com/brandguide/food-and-beverages/465-diet-coke.html
https://www.marketing91.com/marketing-mix-diet-coke/
competitive pricing
Onjus, Tropicana, Delmonte https://www.mbasko
juice, Real juice https://www.mbaskool.com/brandguide/food-and-beverages/474-minute-maid.html
https://www.mbaskool.com/marketing-mix/products/17428-minute-maid.
ol.com/marketing- affordable
mix/products/17446-
fanta.html ,
https://www.marketi
Mirinda, minute maid, slice, ng91.com/marketing
tango https://www.mbaskool.com/brandguide/food-and-beverages/467-fanta.html
-mix-fanta/ competitive
Mirinda lemon, sprite, nimbooz,
minute maid lemon, local
lemonade players https://www.marketing91.com/swot-analysis-limca/
Pepsi, coke, sprite, mountain
dew https://www.marketing91.com/swot-analysis-of-thums-up/
https://www.marketing91.com/marketing-mix-thums-up/
competiive pricing

7up, mountain dew https://www.mbaskool.com/brandguide/food-and-beverages/466-sprite.html,

https://www.marketing91.com/marketing-mix-sprite/
competitive pricing

Frooti, Slice, Real Mango,

Tropicana https://www.mbaskool.com/brandguide/food-and-beverages/469-maaza.html
https://www.marketing91.com/marketing-mix-maaza/
competitive pricing
Full name PepsiCo, Inc.
Country of origin North Carolina, United States
HQ Harrison, New York (in the hamlet of Purchase), United States

Founder Caleb Bradham

Tagline

CSR initiatives

Recent
Brand Portfolio Taglines Campaign Competitors
swot 4P pricing
 Colgate
Full name 300 Park
Palmolive
Avenue
Country of origin America
New York, NY,
HQ United States Colgate
Palmolive target
Founder William Colgate all sections of
Tagline society by
providing
Colgate marketing mix for products at all
CSR initiatives scholorship
Every drop the company https://www.mbaskool.com/marketing-mix/products/17
price ranges.
counts 4p

Recent
Brand Portfolio Colgate Strong Taglines Campaign swot
teeth
Colgate
maxfresh
Colgate sensitive
original
Colgate
Colgate total
visible kya aapke
white
Colgate Active toothepaste me
Strong Teeth,
Salt namak hai
Fresh Breath For Pepsodent, babool,
Cibaca Your Family meswak https://www.mbaskool.com/bran
Vedshakti
Colgate sensitive
pro relief
Colgate® Sensitive
Colgate® Slim Soft
Colgate® 360°®
Colgate® Extra Clean
Colgate® ZigZag
Tooth brush Colgate® Kids
Colgate Plax
Colgate
toothpowder
Colgate Pain out
Palmolive liquid
handwash
Antibacterial
hand wash
Soap
Rapid shave
Shower gel
Hair care
4P Pricing
 Societe
Full name Loreal SA Anonyme

The kajal application procedure was tedius, w

type roll on or application via hand or surma
Collossal brought about a revolution in my life
Country of origin France Colossal Kajal application was smoother and just the right a
Clichy, France
HQ
Founder Eugène Schueller
Tagline Because I' worth it

BEAUTIFUL
CSR initiatives BEGINNINGS http://www.loreal.co.in/csr-commitments/loreal-csr/beautiful-beginnings.htm

L’ORÉAL INDIA FOR

YOUNG WOMEN IN
SCIENCE
SCHOLARSHIPS https://www.loreal.co.in/csr-commitments/loreal-csr/loreal-india-young-women-sci
OUR SAFETY
EVALUATION WITHOUT
ANIMAL TESTING https://www.loreal.co.in/csr-commitments/loreal-csr/our-safety-evaluation-without-
Recent
Brand Portfolio Taglines Campaign
Kiehl's
Lancome

Giorgio Armani It speaks for you

Saint Laurent

World of Ralph
Ralph Lauren fragrances lauren

Are you alive?

Fragrances with
retro modern
Diesel notes

Because I'm Revlon, Chambor,

https://www.lorealparis.co.in/_en/_in/home/index.aspx
Loreal Paris worth it Yardley, Garnier

https://www.garnier.in/hair-care/beauty/ultra-blends/all-ultra-blends
Garnier
 Maybe She's
Born With It.
Maybe It's Revlin, Lakme,
https://www.maybelline.co.in/
Maybelline NY Maybelline elle18, estee lauder

Healthy is
https://www.vichyusa.com/
Vichy beautiful

A better life for

https://www.laroche-posay.com/default_int.aspx
La Roche Posay sensitive skin
Loreal Professional Wella
Kerastase Toni and Guy
Matrix Wella professionals
Nature's way to Bath and Bosy works,
Bosy Shop beautiful Sephora,
pplication procedure was tedius, with either the lipstick
or application via hand or surma which made me cry.
rought about a revolution in my life, the kajal BCG Matrix for
was smoother and just the right amount. loreal https://www.coursehero.com/file/p1mnf1h/PESTEL-BCG-Matrix-M

swot 4P Pricing

https://www.mark
eting91.com/mar
keting-mix-loreal/ Premium
maximale
https://www.mba
skool.com/marke
ting-
mix/products/167
https://www.mbaskool.com/brandguide/fmcg/1122-loreal-paris.html
32-loreal.html premium

competitive
https://www.marketing91.com/swot-analysis-garnier/
https://www.mbaskool.com/marketing-mix/products/16721-garnier.html
pricing
 https://www.mba
skool.com/marke
ting-
mix/products/175
39-
maybelline.html
https://www.mark
eting91.com/mar
keting-mix- mid premium
https://www.mbaskool.com/brandguide/fmcg/1480-maybelline.html
maybelline/ pricing
Full name Nestle SA
Country of origin Switzerland
Vevey, Vaud,
HQ Switzerland Fav brando

Henri Nestle 1866;

152 years ago (as
Anglo-Swiss
Condensed Milk
Company)
1867; 151 years
ago (as Farine
Lactée Henri Nestlé)
1905; 113 years
ago (as Nestlé and
Anglo-Swiss
Condensed Milk
Founder Company)

Good Food, Good

Tagline life

CSR initiatives http://indiacsr.in/tag/csr-of-nestle-india/

Taglines Recent Campaign

Stay started with nescafe, One
Brand Portfolio Nescafe Nescafe many coffees

Nescafe Sunrise, Coffee at its best, sunrise -

Nestea, Nescafe Beyond the cup, Nestea - A
classic, Nescafe taste of freedom, Gold - A
cappicuinno taste worth savouring https://www.nestle.in/csv/rural-development/coffee
NesPlus Breakfast Nutritious meets delicious, the
cereals kadak nasta

Kitkat break toh banta hai,

Kitkat Have a break have a kitkat

Munch khao, apne manch pe

Munch aa jao

Alpino To love is to share

Barone Kaafi hai

Milky Bar give me the power;
Dum hai to bahar nikal ;Good
Milky bar Food Good Life

Eclairs Delight in every bite

Polo The mint with a hole

https://www.nestle.in/brands/chocolatesandconfectionery/chocolates-and-confectionery-ads
https://www.nestle.in/brands/chocolatesandconfectionery/chocolates-and-confectionery-ads
Nestle Classic
Grekyo If it's greek, you bet it's divine

Nescafe ready to go

Nestle Everyday
dairy whitener tea's perfect partner
Nestle a+ nourish
milk

a+ nourish dahi

Nestle a+ slim milk

a+ slim dahi Kepp fit, look good

Nestle acti plus

probiotic dahi
Nestle Raita

Nestle Milkmaid Go create sweet memmories

Nestle everyday
https://www.nestle.in/brands/mpn/milk-products-and-nutrition-ads-campaign
ghee https://www.nestle.in/csv/rural-development/milk

Nestle everyday For perfect masala tea, tea's

masala fusion perfect partner

Maggi 2 min
noodles Taste bhi, health bhi
Maagi cupalicious Soups with a twist
Maggi sauces It's different

https://www.youtube.com/watch?v=5xy_WjqL07A
Maggi hotheads crazy mirchi love

Maggi bhuna
https://www.youtube.com/watch?v=PZQCEq6qnp0
masala

Maggi coconut milk

https://www.youtube.com/watch?v=Y9-0iXXMCf0
powder
Maggi cubes

Maggi masala e
https://www.youtube.com/watch?v=Kq7M5yREOUw
magic
https://www.youtube.com/watch?v=SjzR9hSmRsw
Maggi pazzta
Maggi

swot 4P Initiatives

https://www.mbaskool.com/brandguide/food-and-beverages/508-nescafe.html
https://www.marketing91.com/marketing-mix-nescafe/

https://www.mbaskool.com/marketing-mix/products/16754-nescafe.html

Cadbury Perk https://www.mbaskool.com/brandguide/food-and-beverages/527-nestle-kitkat.html

https://www.marketing91.com/swot-analysis-kitkat/

Cadbury 5 star,
Mars, https://www.mbaskool.com/brandguide/food-and-beverages/544-barone.html
Cadbury, amul
white, imported
white chocolates https://www.mbaskool.com/brandguide/food-and-beverages/513-nestle-milkybar.html

mentos, itc mint o,

tic tac, cholormint https://www.mbaskool.com/brandguide/food-and-beverages/545-nestle-polo.html
Amulya, dairy
whitener https://www.mbaskool.com/brandguide/food-and-beverages/510-everyday-dairy-whitener.html

Amul mithaimate https://www.mbaskool.com/brandguide/food-and-beverages/511-nestle-milkmaid.html

https://www.marketing91.com/swot-analysis-of-nestle-milkmaid/

Knoor,
WaiTai,Nissan Top
Ramen, Foodles,
Tasty treat,
Patanjali https://www.marketing91.com/swot-analysis-of-maggi/
https://www.marketing91.com/marketing-mix-of-maggi/
Knorr
Full name ITC Limited
Cadwallader C.
Country of origin India
Kolkata
WashburnWest
HQ Bengal
John Crosby
ITC Brands,
Founder James Ford
Touching Bell
your
Tagline life, everyday

CSR initiatives

Recent
Brand Portfolio Taglines
Sarvagunn Sampanna Campaign swot
https://www.itcportal.mobi/brands-microsite/aashirvaad.aspx
Ashirwad A true promise of purity and wholesomeness.
https://www.itcportal.mobi/brands-microsite/sunfeast.aspx
Sunfeast
Bingo
Kitchens of India
Yipee
B natural
mint o
candyman
gum on
Fabelle
sunbean
itc master chef
farmlans
essenza di wills
fiama
vivel
engage
superia
savlon
shower to shower
skin essential charmis
wills lifestyle
john players
classmate
paper kraft
aim
mangaldeep
4P
Full name Procter and Gamble
Country of origin America
HQ Cincinnati, Ohio,Procter and Irish
American William
Founder American James Gamble Fav brando
Tagline Touching lives, improving lives

Shiksha (Education): Padhega India.

CSR initiatives Badhega India.
Parivartan - The Whisper School Program Breathe happy,
Doesn't just cover
odour Taglines
truly removes
Removes tough stain
Brand Portfolio Ambi Pur odours
in 1 wash, Sirf yaadein
Ariel taaza rakhe, daag nahi
Gilette the best acare
Dandruff manforcan get
great
Head and Shoulders World's hair
looking no1 dentist
recommended
Olay Fight
(Give 7 signs
Dentist of aging
yourka sujaya
child the no
gift
Oral B 1
ofbrand)
Forguaranteed dryness,
hair so healthy it
Pampers love sleep
shines; Letand play,
yourself
Pantene shine
Tide White hai toh tide hai
Vicks Breathe Life In

Whisper Have a Happy Perio

 The only thing I have
always kept with me,
mom gave it to me with
care, the first thing she
kept in the bag and also
handed the small one
when I was in train and
was suffereing from
Vicks cols :')

The World's 1st Recyclable

Shampoo
#ItTakes2
Recent Bottle Made From
| A Campaign
Pampers swot 4P
Ambipur
Beach: Vs monsoon
Initiative While odour,
90% mothers
smelly
want to smiley
https://www.adsoftheworld.co
their husbands
#Gogentle - PriyankatoChopra.
m/media/film/head_shoulders_
be
#sharetheload,
involved
Being in baby
harsh shows care, Surf Excel,
Godrej, NirmaShaving https://www.mbaskool.com/brandguide/fmcg/815-ariel.html
70clock,
the_worlds_1st_recyclable_sh
84% of fathers believe that
Shaving
insecurities.tips Being harsh
ampoo_bottle_made_from_be -Clinic
Oldspice
all clear, Unilever's https://www.mbaskool.com/marketing-mix/products/
baby care
Olay -Face
shows isanything
weakness.the mothers’
So I
ach
responsibility.
https://www.youtube.com/watc -Clear, Sunsilk https://www.mbaskool.com/brandguide/fmcg/811-heads-and-shoulder
https://www.mbaskool.com/marketing-mix/products/
definitely think gentle is so
Babies learn viaWhen
h?v=z7c13xctkvc
much stronger. imitation, thus Ponds, Garnier, Lakme https://www.mbaskool.com/brandguide/fmcg/1055-olay-total-effects.h
so much https://www.mbaskool.com/marketing-mix/products/
Tide
more celebrates
time she Independence
spends with Colgate, Pepsodent,
harshness
Day with in the world, all the Closeup
#TideWhite https://www.mbaskool.com/brandguide/fmcg/810-oral-b.html
https://www.marketing91.com/marketing-mix-of-ora
both
more her parents,
reason to go the more she
gentle
campaign;
learns. Huggies, Mamy Poko https://www.mbaskool.com/brandguide/fmcg/809-pampers.html
https://www.mbaskool.com/marketing-mix/products/
https://www.facebook.com/tidei sUNSILK, cLINIC pLUS,
ndia/videos/472709359864468 dOVE Rin, Persil, Unilever's https://www.mbaskool.com/brandguide/fmcg/814-pantene-pro-v.html
https://www.mbaskool.com/marketing-mix/products/
/#touchofcare : Everyone Purex https://www.mbaskool.com/brandguide/fmcg/818-tide.html
https://www.mbaskool.com/marketing-mix/products/
deserves a touch of care https://prezi.com/y7jqpwyeyy8w/vicks-vaporub/

#whisperbreakssilence https://whisperoutloudsite.wordpress.com/2015/10/1
Initiatives

Pampers was the first brand

of P&G to make $10 Billion
in annual revenue.