Oz Crafters Website Brief

For the attention of:

Developers Pty. Ltd.

Introduction

Client: Oz Crafters
Current Website: N/A
 Oz Crafters are boutique woodworkers based in Ballarat, founded in 1981
 The business was started by Frank Jones, who has since been making an
assortment of wood crafts including high-end custom furniture, pre-made
furniture, timber homewares and children’s toys
 Oz Crafters currently sell out of the shop front in Ballarat and through 7
retail partners also in Victorian Metropolitan hubs
 The business is looking to expand its market and sales by creating greater
brand awareness online and selling directly to both customers and
retailers

Business Requirements

The following are the business requirements for the project. This is what the business
wants from the website

 Boost brand awareness and generate more customers = more sales

 E-Commerce capability – customers and retailers to be able to buy directly from an
online store
 Strong brand image – the site needs to help define and clearly represent the Oz
Crafters brand personality
 High visibility – we want to be found on search engines and social media. This is
critical to grow our market and compete against large retailers

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Target Market

The two broad customer segments for the Oz Crafters website will be (please see
personas attached):
 High-value, family minded professionals and parents (Claire Smith persona)
 Niche furniture and homeware store owners & managers (Steve Rossetti persona)

The common values that define our customers are:

 Appreciation for quality and individuality over price
 Locally sourced and made products are important to them
 They are strong users of technology, but not young enough to be tech natives – ease
of use is highly important
 Risk averse – they are willing to pay but need to be reassured of quality
 Customer service and human relationships are highly important to them

Design Requirements

The following are the design requirements for the project. This is what the design
should have
 A look and feel consistent with the Oz Crafters style guide and logo
 Modern design that is competitive with best-practice e-commerce websites
 A design that is easy to use on both desktop and mobile devices
 Plenty of white space
 Incorporation of high quality images and videoSome sites we like include the
following:
Thor's Hammer Website

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Eclipse Furniture Website

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Sitemap

Wireframe
Option One

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Option Two

Functional Requirements

The site will be built on Business Catalyst.

The following are the functional requirements for the project. This is what the
functions should be on the website

 Responsive (Must work on Mobile, Tablets and Desktops)

 Search function for the website
 Easy to update site content, add products, remove products, edit products, write
blogs
 Ability to have a download area within products for more information
 Analytics measurement on the website (e.g. Google Analytics)
 Should be able to add video to the website
 Blog area on the website for latest news
 Catered prices for wholesale and end customer

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  Email marketing sign up for newsletters
 Website built with best SEO practice
 Website Forms
o Contact us form
o Online Enquiry Form
o Associated workflows for notifications to staff

Timelines and Allocated Time

 We’d like to have the website completed by March 31st 2015
 This includes the upload of all files, handover and training on the CMS