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Oz Crafters Website Brief: For The Attention of
Oz Crafters Website Brief: For The Attention of
Introduction
Client: Oz Crafters
Current Website: N/A
Oz Crafters are boutique woodworkers based in Ballarat, founded in 1981
The business was started by Frank Jones, who has since been making an
assortment of wood crafts including high-end custom furniture, pre-made
furniture, timber homewares and children’s toys
Oz Crafters currently sell out of the shop front in Ballarat and through 7
retail partners also in Victorian Metropolitan hubs
The business is looking to expand its market and sales by creating greater
brand awareness online and selling directly to both customers and
retailers
Business Requirements
The following are the business requirements for the project. This is what the business
wants from the website
1
Target Market
The two broad customer segments for the Oz Crafters website will be (please see
personas attached):
High-value, family minded professionals and parents (Claire Smith persona)
Niche furniture and homeware store owners & managers (Steve Rossetti persona)
Design Requirements
The following are the design requirements for the project. This is what the design
should have
A look and feel consistent with the Oz Crafters style guide and logo
Modern design that is competitive with best-practice e-commerce websites
A design that is easy to use on both desktop and mobile devices
Plenty of white space
Incorporation of high quality images and videoSome sites we like include the
following:
Thor's Hammer Website
2
Eclipse Furniture Website
3
Sitemap
Wireframe
Option One
4
Option Two
Functional Requirements
The following are the functional requirements for the project. This is what the
functions should be on the website
5
Email marketing sign up for newsletters
Website built with best SEO practice
Website Forms
o Contact us form
o Online Enquiry Form
o Associated workflows for notifications to staff