1.

Introduce each group members

( The following group members who become responsive and

cooperative throughout this project is a result of hard work,
determination and perseverance of the group.)
Abuyon, Genevieve
Antipona, Angelica
Arevalo, Sheila Mae
Banquillo, Gerly
Barzanas, Khim Ziah
Borres, Ivan Jules

2. Identify the existing problem that you want to address in

your Marketing Plan.

(In this time of pandemic we can't deny the fact enrollees for
private schools were slowing down because of economic
problems. This marketing plan addresses problems such us
technical issues between students, teachers and school
readiness to start online classes. Other than that, most
students are likely to enroll in public universities for free tuition
and that was this plan would like to change that studying in
UNO-R would provide an exemplary education. Aside from that,
the University lacks online advertisement through social media
platforms, that’s also the reason why this plan has made. )

3. Define your product, service or organization.

(The University of Negros Occidental Recoletos offers from pre-

school, elementary, junior high school, senior high school
offering (stem, abm, humss and tvl tracks), college ( offering
medical courses, business courses, arts and sciences,
criminology, engineering, information technology and
education. And lastly doctorate and masters program. The
following are services offered by the University to all aspiring
students who needs a quality education via best possible
teachers. )

4. Identify your target customer/market to which you will direct

your marketing efforts

(This marketing plan target markets would not only limit to

students around the province of Negros occidental but to all
determined students who wants quality education from all over
the nation with no age limit. It would also address to parents or
guardian who had to decide for their children's educational
institution. Furthermore, to those who want to continue with
their masters and doctorate degree, University of Negros
Occidental-Recoletos are there to cater them.)

5. Discuss your strategies.

(One of the strategies t this marketing plan will use is cost-

based pricing because lowering of fees paid by students during
this time has been the biggest concerns by parents. Offering a
quality education by offering lower cost compare to other
private Universities. Using phase course will help to ease the
burden of every subjects and brought lesser pressure to
academic performance of the students. Using of social media
platforms such as creating Facebook pages in all departments,
upgrades for University’s Information System (UIS) as it will
widen the emotional scope of the University and would help to
attend student’s queries and needs.)

6. Explain the marketing channels you intend to use to market

your product or service

( The promotional strategy the University will use is

advertisement through social medias. The University must took
advantage of the Social Medias, provided that all students have
an account in majority of Social Media platforms. In order to
get the intention of the target market, UNO-R should connect
interest with the students’ using, trends, memes and
influencers who have become this generation’s spokesperson.
Creating advertisements through Facebook, Youtube and
Tiktoks wiil widen target markets knowledge and increasing
their interests)

7. Expected output or result of your Marketing plan

( After this pandemic, the University will be successfully

achieving its goal to produce excellent students despite of
academic challenge. Using of phase course would brought a
positive impact to each students that will boost their spirit to
continue be a Rekoleto family. Increasing of enrolees will be
expected and social media pages and advertisements would be
maintained to inform incoming enrolless and to remind current
students. University of Negros Occidental - Recoletos will
always remain its public image and continue to produce
graduates with cradle of excellence)