MARKETING PLAN

Bachelor of Elementary Education (ETEEAP)

Group 2

Members:

Cabarobias, Almer Caezar C.

Canieso, Lery Grace C.

Carredo, Annie Rose G.

De leon, Vanessa R.

Dinoy, Caila Chin D.

Diones, Kleah Joy D.

September 2020
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Mission

The ETEEAP Bachelor of Elementary Education program is committed to

developing learner-sensitive educators with subject matter knowledge, pedagogical

understanding, professional ethics, and respect for the safety and well-being of children

to contribute to a better society.

Vision

The ETEEAP Bachelor of Elementary Education program envisions an

environment that integrates the student's ability to reach their potentials in service and

teaching while inculcating the leadership and camaraderie towards the landscape of

Education.

Goals and Objectives

The ETEEAP Bachelor of Elementary Education (BEED) program aims to:

1. Establish the framework of equivalency and accreditation in higher education

as a bridging mechanism for the versatile entry and exchange among the

formal, non-formal and informal structures.

2. Provides higher and specialized programs to produce internationally

competitive graduates through education, research, extension and

development for a prosperous future and the optimal quality of life for

education, business, and related sectors.

3. Contribute to the growth of internationally qualified teachers and to help,

assist and direct towards achieving their personal goals and developing their

professional career.
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The program directing to the degree of Bachelor of Elementary Education ETEEAP has

the following objectives:

1. To increase the awareness of every individuals regarding the program;

2. Generate a satisfying net income and return of investment in the next five (5)

years of operation with a minimum increase of 5% on the annual sales.

Situation Analysis

The coronavirus disease (COVID-19) crisis is estimated to have brought about

P9.57 billion in economic losses to Negros Occidental (Masculino, 2020). Many

individuals lost their jobs, and it disproportionately affected the poorer and most

vulnerable. The COVID-19 pandemic has created the largest disruption of education

systems in history, affecting nearly 1.6 billion learners in more than 190 countries and all

continents ("Policy Brief: Education during COVID-19 and beyond," 2020). With the

decline of the economy and the impact of the pandemic in education, it is expected that

every household's purchasing power will lessen.

Education is the most powerful weapon which we can use to change the

perspective of the world (Cdadmin, 2018). People go to school for many reasons; to

contribute to society's betterment or reach their dreams. It is a privilege to some to obtain

a bachelor's degree. Education brings equal opportunity for both men and women.

However, in general, parents are the primary decision-makers when choosing a university

for their child.

SWOT Analysis
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SWOT analysis helps identify the key strengths and weaknesses within the

company and describes the opportunities and threats facing the ETEEAP Bachelor of

Elementary Education Program.

A. Strengths

1. Adequate learning resources.

2. Only school in Negros Occidental offering this program.

3. Highly competent and experts faculty

4. Local and International industry linkages are well established.

B. Weaknesses

1. Low Enrollment

2. The program is not well known

3. Expensive than the traditional course

C. Opportunities

1.

D. Threats

1. Customer have already preferences towards popular schools outside region

six.

2. Future competition to those universities that will be authorized by

Commission on Higher Education (CHED).

Customer Analysis

The prospective customers were classified into different groups: geographic,

demographic, psychographic, and behavioral.

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Geographically, the Bachelor of Elementary Education (ETEAAP) targets its

various potential customers who plan to continue their career growth in teaching in the

local area of Negros Occidental or Western Visayas. Particularly pertinent for a group of

high school graduates or must have a PEPT equivalent to the first-year college and have

completed a five (5) year work-related experience.

Demographic factors categorized customers by their age and income:

 Age

The Bachelor of Elementary Education (ETEEAP) targets customers who

are at least twenty-five (25) years of age and proficient in teaching.

 Income

The University prides itself on the academic excellence towards its

students. In which the target customers, but not limited to, are those who are

quality driven and high-income individuals. However, ETEEAP classes are

comparatively more expensive than traditional college classes ("Expanded tertiary

education equivalency and accreditation program (ETEEAP)," n.d.). Considering

that the students under this kind of program had their jobs to support their own,

enhancement, and strategies were obtained to allow prospective students to

acquire the educational assessment.

The psychographic factor incorporates the measurement of personality traits,

motives, interests, and lifestyle characteristics in examining the ETEEAP BEED

Program's target market. The basic functionality of service is to give educational

opportunities and excellent quality that will lead to satisfaction and will direct students
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for referrals. The target markets are those individuals who are working but want to hold a

bachelor's degree, those who will use their work-related experiences for at least five (5)

years in exchange for academic credits, and those who aspire to be an elementary

educator.

Competitive Analysis

There are four (4) Higher Education Institutions (HEI) in region six (6) that were

authorized by the CHED for ETEEAP; La Consolacion College - Bacolod (LCCB),

Technological University of the Philippines - Visayas (TUPV), University of Iloilo, and

University of Negros Occidental-Recoletos (UNO-R) (Porsche, 2018). However, only

UNO-R was deputized by the Commission on Higher Education (CHED) to offer

ETEEAP Bachelor of Elementary Education in the region 6. The direct competitor of

UNO-R in the Visayas is Cebu Normal University and the University of the Visayas,

located in Cebu City (Porsche, 2018). Among the schools in Visayas offering ETEEAP

BEED Program, Cebu Normal University has the lowest tuition fee since it is included in

the free tuition law ("Cebu normal University | FindUniversity.ph," n.d.). However, since

the program focuses on Western Visayas or Negros Occidental, it is advantageous for the

University to have no direct competitor in the said area. Thus, the institution ensures that

the program is fully equipped and will constantly provide the students with the quality of

education they need and develop and establish competency standards, in accord to

CHED, for the degree program.

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References

Cdadmin. (2018, November 2). Importance of education in life. https://bit.ly/2ROncm9

Cebu normal University | FindUniversity.ph. (n.d.). Philippines' Universities and

Colleges Guide. https://bit.ly/3cgWQTr

Expanded tertiary education equivalency and accreditation program (ETEEAP). (n.d.).

Courses in the Philippines: College, TESDA, Online, Short Courses – Your online

Resource Center for all College, TESDA, Online and Short courses in the

Philippines. https://bit.ly/2ZVKbjz

Masculino, G. (2020, July 11). Negros Occidental economic loss due to COVID-19

estimated at P9.57 billion. Manila Bulletin.

https://mb.com.ph/2020/07/11/negros-occidental-economic-loss-due-to-covid-19-

estimated-at-p9-57-billion/

Policy Brief: Education during COVID-19 and beyond. (2020, August). Retrieved from

https://bit.ly/3mHfyIp

Porsche, C. (2018, October 25). Attn: Undergraduates, hurry! Last chance to finish a

degree in college thru ETEEAP by CHED. Porsche's Diary.

https://bit.ly/32MElmx