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    1. Shanghai Tang was founded in 1994 by Hong Kong businessman David Tang with the goal of launching China's first global luxury brand. 2. The brand aimed to blend Chinese cultural elements like fabrics, patterns and designs with Western luxury styles to appeal to both Chinese and global customers. 3. By the late 2000s, Shanghai Tang had over 30 stores worldwide and was recognized as the first Chinese luxury brand to achieve global recognition, helping introduce Chinese culture and design to high-end customers around the world.

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    1. Shanghai Tang was founded in 1994 by Hong Kong businessman David Tang with the goal of launching China's first global luxury brand. 2. The brand aimed to blend Chinese cultural elements like fabrics, patterns and designs with Western luxury styles to appeal to both Chinese and global customers. 3. By the late 2000s, Shanghai Tang had over 30 stores worldwide and was recognized as the first Chinese luxury brand to achieve global recognition, helping introduce Chinese culture and design to high-end customers around the world.

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    Web Results: Heine-K-Et-Al-A-Case-Study-Of-Shangai-Tang-How-To ... - Scribd

    Uploaded by

    pritish chadha
    1. Shanghai Tang was founded in 1994 by Hong Kong businessman David Tang with the goal of launching China's first global luxury brand. 2. The brand aimed to blend Chinese cultural elements like fabrics, patterns and designs with Western luxury styles to appeal to both Chinese and global customers. 3. By the late 2000s, Shanghai Tang had over 30 stores worldwide and was recognized as the first Chinese luxury brand to achieve global recognition, helping introduce Chinese culture and design to high-end customers around the world.

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