learning module for

MMP 318 –
MARKETING
RESEARCH 1
NELYJOY C. SABELLANO, MBA
Course Facilitator

ED 106 - TECHNOLOGY FOR TEACHING AND

LEARNING 1
 GOV. ALFONSO D.
TAN COLLEGE
MALORO, TANGUB CITY

VISION
GADTC is integral to Tangub City’s becoming a center
for learning and eco-cultural tourism by producing God-
centered citizens committed to be light of the world.

MISSION
To provide opportunities for continuing education for
faculty and staff, providing upgraded facilities for quality
and research-based instruction to students towards
community engagement and linkages to industry.

CORE VALUES
•INTEGRITY •COMPASSION •EXCELLENCE

“Alfonsos as Lux Mundi : Serving Humanity with

Empowered Mind, Passionate Heart and Virtuous Soul”

MMP 314 – MARKETING RESEARCH 1 Effective as of: 1st semester A.Y. 2020 - 2021
Developed by: Nelyjoy C. Sabellano
 INSTITUTE OF
BUSINESS AND
FINANCIAL
SERVICES
VISION
The Institute of Business and Financial Services is the
source of research-based knowledge and skills for
learning, leader in the preservation of the environment
and culture heritage and molder of the youth to become
God-centered citizens equipped with values on integrity,
compassion and excellence.

MISSION
The Institute of Business and Financial Services, being
the learning arm of Gov. Alfonso D. Tan College,
commits by:

• Providing students and other stakeholders with the

research-based knowledge and skills for learning
and ideals for the preservations of environment and
culture heritage through community engagement
and linkages
• Developing within the students as in depth
strategies on eco-cultural insights and foresights.
• Transforming the student’s lives in line with values
on integrity, compassion and excellence.

MMP 314 – MARKETING RESEARCH 1 Effective as of: 1st semester A.Y. 2020 - 2021
Developed by: Nelyjoy C. Sabellano
 INTENDED LEARNING OUTCOMES
1. Articulate and discuss the latest developments in the
specific field of practice through critical, analytical,
creative thinking and professional expertise with
fairness and honesty. [ILO E1, GE 1.4]
2. Effectively communicate verbally and orally, and in
writing using both English and Filipino to pursue
continuous learning through professional development
and view the contemporary from both Philippines and
global perspectives. [ILO E4, GE 2.3]
3. Work effectively and independently in multi-
disciplinary and multi-cultural teams through
performing duties and responsibilities with genuine
concern towards clients with understanding and
respect for human rights. [ILO C2, GE 2.8]
4. Act in recognition of professional, social, and ethical
responsibility while consistently respecting differences
and opinions of others to meaningfully contribute to
the country’s development. [ILO I1, GE 2.9]
5. Participate actively in the cultural movements on the
preservation and promotion of “Filipino historical and
cultural heritage” from both Philippines and global
perspectives. [ILO C1, GE 2.3]
6. Perform the basic functions of management such as
planning, organizing, staffing, directing and controlling
through proficient and effective communication
(writing, speaking, and use of technologies) while
consistently respecting differences and opinions of
others. [ILO I1, GE 1.2]
7. Apply the basic concepts that underlie each of the
functional areas of business, (marketing, finance,
human resource management, production and
operations management, information technology, and
strategic management) while working effectively in a
group and employ these concepts in various business
situations with genuine concern towards clients. [ILO
C2, GE 3.1]

MMP 314 – MARKETING RESEARCH 1 Effective as of: 1st semester A.Y. 2020 - 2021
Developed by: Nelyjoy C. Sabellano
 INTENDED LEARNING OUTCOMES
8. Select the proper decision-making tools critically,
analytically by using the different analytical modes
(quantitative and qualitative, artistic and scientific,
textual and visual, experimental, observation, etc.)
and creatively solve problems and drive results
which are essential for growth and positive
relationships. [ILO E3, GE 1.5]
9. Express oneself clearly and communicate effectively
with stakeholders using appropriate social skills in
the professional and social environment with
proficient and effective communication skills both in
oral and written forms. [ILO E2, GE 1.2]
10. Apply information and communication technology (ICT)
as required by the business environment through
creative and innovative solutions to responsibly
negotiate the world of technology. [ILO E3, GE 3.3]
11. Work effectively with other stakeholders, and manage
conflict in the workplace with understanding and
respect for human rights and genuine concern
towards clients. [ILO C2, GE 2.8]
12. Plan and implement business related activities through
participating actively in the environmental, socio-
economic, and cultural movements to be able to
reflect on moral norms/imperatives as they reflect
individuals and society. [ILO C1, GE 2.6]
13. Demonstrate corporate citizenship and social
responsibility to meaningfully contribute to the
country’s development for the betterment of the
community and the whole of humanity. [ILO C1, GE
2.9]
14. Apply principles in judgement and action by
appreciating human condition to be able to exercise
high personal moral and ethical standards. [ILO I1,
GE 2.1]

MMP 314 – MARKETING RESEARCH 1 Effective as of: 1st semester A.Y. 2020 - 2021
Developed by: Nelyjoy C. Sabellano
Get to know your course facilitator…
FELVYS J. CORPUZ, MBA
Course Facilitator

Just like you, your course facilitator is a proud Alfonsos having finished
her Bachelor of Science in Business Administration major in Marketing
Management in Gov. Alfonso D. Tan College. She is also a graduate of Master
in Business Administration at Saint Columban College, Pagadian City.

Your course facilitator is a loving daughter who puts her parents’

happiness first in every decision she makes. As one of Christian Jehovah’s
Witnesses, she is known for her active participation in house-to-house ministry,
sharing bible message to her students and conducting “free” bible study for
those interested individuals. She also loves volunteer works like Kingdom Hall
Construction.

Passionate for her chosen field of specialization which is “Marketing”,

she has recently opened her Shoe-Business using E-Commerce and Internet
Marketing as a platform. She is also a research enthusiast, in fact, she has
presented her research locally and nationally.

A 27-year old dedicated faculty member of GADTC since 2016 and has
been passionate in shaping young minds of her students. Together with your
course facilitator, let’s get started on a stellar semester. ☺
 COURSE DESCRIPTION

This course deals with the study of planning, collection and analysis of data
relevant to marketing decision making and communicating the results of this
analysis to management.
It further deals with the function which the consumer, customer and public to the
marketer through information that is used to identify and define marketing
opportunities and problems; generate, refine and evaluate marketing actions;
monitor marketing performance and improve understanding of marketing as a
process.

CREDIT: 3 UNITS PRE – REQUISITE: AdS 223, BAC 226

COURSE INTENDED LEARNING OUTCOME

1. Understand the conduct of research and its processes. [PO 1, 6, 7, 11, 12]
2. Produce research study that addresses the emerging needs of the society
and industry. [PO 1, 10, 13, 15, 19]
 UNIT INTENDED LEARNING OUTCOME
1. Discuss the nature and scope of marketing research. [CILO 1]
2. Identify marketing problems that will lead to the conduct of research. [CILO 1&2]
3. Conduct a literature review for the enrichment of identified research problem.
[CILO 1&2]

4. Present three (3) identified research problems for concept hearing.

 ACTIVITY

https://www.yourarticlelibrary.com/mar
keting/marketing-research-meaning-
definition-and-objectives-
explained/25862

https://business.tutsplus.com/articles/why-is-
marketing-research-important--cms-31593

https://martinmeisterg.wordpress.co
m/2012/07/11/how-to-define-a-
marketing-research-problem/

https://www.packagedfacts.com/Content
/Blog/2018/03/08/2-Key-Types-of-
Market-Research-for-Addressing-
Business-Problems
 ANALYSIS
In this activity you will explore what is marketing research and its processes
and distinguish the two classification of marketing research.

Directions: Answer the guide questions below. Write your answer

in an MS Word and convert it into PDF. Also, kindly observe the
following:
Font size: 12 Font style: Arial
Line Spacing: 1.5 Margin: Normal
File name:
Complete name (Surname, First name) Class Schedule
(Perez, John T. MWF 08:00 – 11:00 A.M)

Questions:

1. How is marketing research different from market research?

2. What are the steps in marketing research process? Describe each step.
3. How important is marketing research to the business industry?
4. What is the difference between problem-identification research and problem-
solving research?

Submit your output here

corpuz.felvys1993@gmail.com