The document discusses Sberbank's strategic position within the Russian and global banking industries. Within Russia, Sberbank leads the banking sector and its strategic group includes state-owned banks like VTB, Rosbank, Alfa-Bank, and Gazprombank that have similar policies. Internationally, Sberbank ranks 21st in brand value and 32nd in the "Top 1000 World Banks" rating, with its strategic group including banks like China CITIC Bank and China Minsheng Bank. While profitable, Sberbank has a relatively small asset size but could rise higher in global rankings by increasing its existing assets.
The document discusses Sberbank's strategic position within the Russian and global banking industries. Within Russia, Sberbank leads the banking sector and its strategic group includes state-owned banks like VTB, Rosbank, Alfa-Bank, and Gazprombank that have similar policies. Internationally, Sberbank ranks 21st in brand value and 32nd in the "Top 1000 World Banks" rating, with its strategic group including banks like China CITIC Bank and China Minsheng Bank. While profitable, Sberbank has a relatively small asset size but could rise higher in global rankings by increasing its existing assets.
The document discusses Sberbank's strategic position within the Russian and global banking industries. Within Russia, Sberbank leads the banking sector and its strategic group includes state-owned banks like VTB, Rosbank, Alfa-Bank, and Gazprombank that have similar policies. Internationally, Sberbank ranks 21st in brand value and 32nd in the "Top 1000 World Banks" rating, with its strategic group including banks like China CITIC Bank and China Minsheng Bank. While profitable, Sberbank has a relatively small asset size but could rise higher in global rankings by increasing its existing assets.
The document discusses Sberbank's strategic position within the Russian and global banking industries. Within Russia, Sberbank leads the banking sector and its strategic group includes state-owned banks like VTB, Rosbank, Alfa-Bank, and Gazprombank that have similar policies. Internationally, Sberbank ranks 21st in brand value and 32nd in the "Top 1000 World Banks" rating, with its strategic group including banks like China CITIC Bank and China Minsheng Bank. While profitable, Sberbank has a relatively small asset size but could rise higher in global rankings by increasing its existing assets.
Analyzing the Russian market, Sberbank has a leading position in the
banking sector, however, we can distinguish a strategic group in the industry. Let's build a strategic map of the industry, based on indicators: Loans (%of customer deposits), customer Deposits (%of total funding).
Following the figure, it is possible to define Sberbank's strategic group in
the field of financing and liquidity as part of: VTB, ROSBANK, Alfa-Bank, Gazprombank. This situation is not surprising, since many of these companies are mostly state-owned, and have similar policies. In addition, following the international ratings in the banking sector, Sberbank also occupies a high position in the world. Thus, according to the "Brand Finance Banking 500" rating, Sberbank ranks 21st, with a brand value of $ 12.361 million and a brand rating of AAA+. Sberbank's strategic group, according to the rating, are: TD from Canada; Chinese banks: Shanghai Pudong development Bank, China CITIC Bank, Industrial Bank, Barclays Bank from the UK, ING from the Netherlands. Sberbank of Russia claims to be the strongest banking brand in the world, scoring 93.1 points out of 100. At the same time, according to the rating " Top 1000 World Banks“, Sberbank ranks 32nd. The figure illustrates a strategic map within the industry, based on the criteria of profit size and company size.
Judging by the figure, it is possible to determine the composition of the
strategic group of Sberbank in the international market as, China CITIC Bank (26th place), China Minsheng Bank (28th place), BBVA (33rd place). Sberbank has the highest profitability, but, at the same time, has a low indicator of the company's assets, that is, its size. If the Bank can increase the size of existing assets, it will rise in the ranking quite quickly, and will be able to compete for a place among the top 30 banks in the world. LIFE CYCLE OF THE INDUSTRY