THE MARKET PLAN

Quality Roofing Solutions Inc. communicates with consumers and retailers about its products in a variety of ways.
Information about the company as well as its products “All Weather Roof Tiles” is available via the Internet, direct
mailings, and in person. The firms’ promotional efforts also seek to differentiate its products from those of its
competitors.

The company relies on personal contact with retailers to establish the products in their stores and can be used in
different projects that they handle. This contact, whether in-person or by phone, helps convey the company’s
message, demonstrate the products’ unique qualities, and build relationships. Quality Roofing representatives will
join different conventions for demonstrations to launch the product which will give the company a chance to have an
exclusive partnership to different developers that will signify as their investors and customers as well.

THE TARGET MARKET

The target market for Quality Roofing Solutions Inc. products are different property developers, construction supply
retailers, organization of constructors (PCAI), and real estate agents. These consumers represent a demographic
group of well-educated and successful individuals who are affiliated to construction of house, subdivision,
condominium, etc. The company believes that reaching through these consumers the products will be able to
infiltrate the market easily. Also, having an exclusive contract and partnership from different leading companies will
help the product to be easily introduced to the society.

THE COMPETITIVE ANALYSIS

Different manufacturers have already entered the market for years and having a name in the industry would be hard
unless you could offer more than what they are expecting. The company have analyzed two leading manufacturers
of roof tiles that would be a competitor to its newly manufactured All Weather Roof Tiles. Comparing 3 different
products for three different companies shown in the table below will determine who has its biggest edge.