3rd edition

Pre-intermediate

MARKET
LEADER
Business English Course Book

David Cotton David Falvey Simon Kent

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 Contents
discussion texts language work skills case study
Talk about your Listening: An interview with Career moves Telephoning: YouJuice: Decide
unit 1 career plan the Finance Director of a TV making contact on the successful
Modals 1: ability,
careers company requests and offers candidate for a job
Reading: Facebook Writing: e-mail
page 6 profile ‘could damage
job prospects’ –
Telegraph

Talk about Reading: India: Tata’s search Describing companies Presenting your Dino Conti Ice Cream:
unit 2 companies for a new CEO – Financial company Decide on the best
companies Times
Present simple and
way to invest in a
present continuous
Is John Lewis the best company’s future
page 14 company in Britain to work Writing: proposal
for? – Guardian
Listening: An interview with
the CEO of a food company

Talk about Listening: An interview with Making sales Negotiating: A partnership

unit 3 shopping habits the Director of Marketing of reaching agreement: Work on a
selling a TV shopping channel
Modals 2: must, need to,
agreement proposed partnership
have to, should
Reading: Women on top in between a jet charter
page 22 new sales industry survey – company and a hotel
web article group
Writing: letter

working across cultures: 1 saying ‘no’ politely page 30

revision unit A page 32

discussion texts language work skills case study

Discuss what Listening: An interview with a Verb and noun Successful The new attraction:
unit 4 makes a great researcher combinations meetings Decide on the best
great ideas idea Reading: Who needs idea for a new
Past simple and
translators? – web article attraction
page 36 past continuous
Safer cycling – web article Writing: report
Going for gold – web article

Discuss stressful Listening: An interview with Stress in the workplace Participating in Davies–Miller
unit 5 situations and the Director of Marketing at discussions Advertising: Suggest
Past simple and
stress activities a health consultancy present perfect ways of reducing
Reading: Over half of business stress amongst staff
page 44 owners feeling increasingly Writing: report
stressed – web article

Discuss corporate Listening: An interview with the Eating and drinking Socialising: Organising a
unit 6 entertaining Chief Executive of a corporate greetings and conference: Choose
entertaining entertainment company
Multiword verbs
small talk the location for a
Reading: Interview with three sales conference
page 52 corporate entertainment Writing: e-mail
experts

working across cultures: 2 doing business internationally page 60

revision unit b page 62

writing file activity file

page 126 page 132

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 Contents

discussion texts language work skills case study

Discuss new Listening: Interviews with Economic terms Dealing with Taka Shimizu Cycles:
unit 7 businesses and the CEO of a money-transfer numbers Choose the location
Time clauses
new business business sectors company and the CEO of a for a new factory
food company Writing: e-mail
page 66 Reading: Internet whiz-kid’s
discount idea makes billions
in two years – Financial Times
Help with exports –
Financial Times

Talk about the Listening: An interview Word partnerships Telephoning: Wincote International:
unit 8 marketing mix with the European exchanging Devise a plan to
Questions
marketing and marketing Marketing Manager of a information improve sales at an
campaigns pharmaceutical company outdoor-clothing
page 74 Reading: Adidas targets company
the Chinese interior – Writing: e-mail
Financial Times

Discuss how and Listening: An interview Making plans Meetings: European Press and
unit 9 when to plan with a business consultant interrupting Media Corporation:
planning and author
Talking about
and clarifying Plan a new issue of
future plans
Reading: When there’s no a magazine
page 82 Plan A – Financial Times Writing: letter

working across cultures: 3 international conference calls page 90

revision unit c page 92

discussion texts language work skills case study

Discuss the Listening: An interview Verbs and prepositions Socialising and Ashley Cooper Search
unit 10 qualities of a with the author of a entertaining Agency: Advise
Reported speech
managing good manager management book on improving staff
people Reading: Share the power – relations at a property
Financial Times company
page 96 Writing: report

Do a quiz on Listening: An interview Word-building Negotiating: Herman & Corrie

unit 11 managing conflict with an expert in dispute dealing with Teas: Decide whether
Conditionals
conflict resolution conflict a company should
Reading: Intervening accept a buy-out offer
page 104 quickly in cases of conflict Writing: letter
– Chartered Institute of
Personnel and Development

Discuss products Listening: An interview with Describing products Presenting a The George Marshall
unit 12 the editor of a news network product Awards: Choose
Passives
products Reading: A path to salvation the winner of a
through innovation – product-innovation
page 112 Financial Times competition
Writing: report

working across cultures: 4 preparing to do business internationally page 120

revision unit d page 122

grammar reference audio scripts Glossary

page 141 page 153 page 167

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