FB AGENCY

ONE STOP DIGITAL MARKETING SOLUTION

 OUR
COMPANY
FB Agency
We’re a one stop international marketing brand
that has over 12 years of digital marketing
experience and talented employees the
specialized in every platform that fit clients
objective and goal. The combination between
creativity and practical strategy is our way to
work in order to bring best results.
Company Name FB AGENCY Co., Ltd.
Address 99/9 Wireless road, Bangkok, 10310
Tel. 089-898-9999, 088-888-9999
E-mail work@FBagency.com
URL www.FBagency.com
 OUR TEAM

CHEIF IN CHARGE DIRECTOR CEO HEAD HR ONLINE SPECIALIST

PROJECT MANAGER SEO SPECIALIST CONTENT SPECIALIST DIGITAL MARKET DATE ANALYST
MANAGER
 OUR AGENDAS

01 02 03 04 05
OVERVIEW OBJECTIVE TARGET KEY MEDIA
AUDIENCE MESSAGE PLAN
OUR PAST CLIENTS
 01
OVERVIEW
 COMPETITORS

Master’s Degree Connection Short Course

Painpoints

Engagement Competitors

Tuition Fee
 02
OBJECTIVE
 CLIENT’S NEED

Objective 1 Objective 3

Objective 2
Create awareness and raise Attract qualified
engagement of SASIN school talented candidates to
of management via digital apply for Sasins’
channels To produce students program
with a high standard
of excellence that will
contribute back to the
society.
 GOAL
GOAL 1 GOAL 3

To promote, maintain GOAL 2 Aim to provide our

and expand the clients’ with the most
number of people who Utilize the use of cost efficient media
are interested in the selective advertising plan by utilizing on
MBA and Ph.D. through online digital platforms
program through marketing to select
several online the highest quality of
channels candidates that will
contribute in building
growth towards the
institution for future
generations
 03
TARGET AUDIENCE
Persona (Ph.D ex)
Name: Somsak
Age: 33
Gender: Male
Status: Engaged
Venue: Rachada area
Education: SIIT Undergrad and CFA level 2 Certified
Career: Financial analysis manager
Salary: 180,000 THB per month
Behaviour: Wakes up at 4am to excerise and brew home
-
made coffee and read
newspaper every morning
Hobbies: Golf, Cycling
Interest: Coffee, Bitcoin, Luxurious wine, Iberico ham
Goal: Pursuiting the apex of financial
knowledge
to become a fund manager
Persona (Dual International MBA)
Name: Dollar
Age: 28
Gender: Female
Status: Single
Venue: Thonglor
Education: Shrewsbury International School
MUIC - BBA
Career: Family Business (Worldwide Logistics)
Salary: 60,000 THB per month
Behaviour: extremely confident
Hobbies: Rhythm Cyling, Yoga, Rock Climbing
Interest: Luxury brand : Balenciaga, Gucci and
Valentino
Michelin Fine Dining
Traveling oversea
Goal: She wants to study master
degree abroad
but her parents are over-protected
Persona (Dual Engineer MBA)
Name: Nut
Age: 30
Gender: Male
Status: Single
Venue: Asoke
Education: Bachelor of Mechanical enginerring, KMITL
Career: Consultant
Salary: 70,000 THB per month
Behaviour: Ambitious, Active
Hobbies: Golf
Interest: Travelling, Investing, Golf, Car
Goal: To improve business skills together
with
enginerring skills
Persona (Flexible MBA)
Name: Petch
Age: 32
Gender: Female
Status: Just Married
Venue: Chicha village, Rama II
Vehical : Audi
Education: Bechalor of Economic (International program) - TU
JUMC NEXT
RE-CU
ABC (sripathum)
Career: Vice president - Trading company
Salary: 200,000 THB per month
Behaviour: Friendly, result oriented
Interest: Travel, Stock trading
Goal : Continue family business, Connection to expand
business, create reputation
Persona (Executive MBA)
Name: Korn
Age: 36
Gender: Male
Venue: Asoke, Bangkok
Behaviour: Directorship, Management, Leadership, outgoing,
detail-oriented, active learner, active lifestyle,
persevere discipline
Salary: 150,000 THB per month
Education: Bachelor of Business, CU
Interest: Business, Investment, Travel, Stock trading,
Reading, Dining, exercise, Cafe, Running
Background: Single senior manager live in downtown condominium
who drive Mercedes Benz car and travel almost every
weekend
Goal: Growth in career path
 04
KEY MESSAGE
 KEY MESSAGE
International standard Profile

Teaching quality Up-skill/Re-skill

Alumni Connection

Credibity Promotion

World ranking #43 Achievement

International partners Experience Sharing

Global opportunity Reputation

Practical learning Relationship

 KEY MESSAGE

FB AGENCY
Up-skill/Re-skill

Alumni MBA/PhD. Connection

Connection
World ranking #43

Reputation

Reputation

Practical learning
Content Pillars
Informational Convince Inspire

Increase awareness by
Affect directly to Accelerate purchase
giving important
customer’s interest and decision by using
information that value to
porspect customers inspirational content
customer
Content type: Case studies, Content type: Testimonials,
Content type: Press
checklists, interactive review, feedback
release, articles,
demos
infographics
Platform

Audience 53 Million Active User 2.6 Million Active User

Size (As of 2019) (As of 2019)

Build brand awareness and gain LinkedIn is profession

Purpose traffic to website. Community forum social network for ivy
platform generation
Timeline
Interest Conversion

Awareness Consideration

May-June July-Sept May-Sept May-Sept

Facebook AD Facebook AD Google SEM Google SEO

Linkedin AD
Promote Video> 2 Ads 2 Infographic 1 Keyword Search 2 Advertorial content
Introduction to Sasin MBA 2 Carousel (10 campaign (sponsor ad)
Master degree(Overall) 1 + pictures/ 5 each)
Phd. 1
Timeline: Phase 1

Awareness

May-June

Facebook AD

Promote Video> 2 Ads

Introduction to Sasin MBA
Master degree(Overall) 1 +
Phd. 1
Example mock up post
Timeline: Phase 2
Interest

July-Sept

Facebook AD
Linkedin Ad
2 Infographic
2 Carousel (10
pictures/ 5 each)
Infographic
Advertory
Carousel
Timeline: Phase 3

Consideration

May-Sept

Google SEM

1 Keyword Search
campaign
 Google SEM
Keywords:[MBA],[Best MBA in Thailand],[Executive MBA],[Best MBA ranking],[Business connection]
 Google SEM
Keyword: [PHD],[PHD in Thailand]
Timeline: Phase 4
Conversion

May-Sept

Google SEO

2 Advertorial content
(sponsor ad)
 Media plan

รวมงานวิจยั ของ ‘ศศินทร ์’ สถาบันแรกแห่งเอเชียตะวันออกเฉี ยงใต ้ กับมาตรฐาน

ยุโรป BSIS ชีวั้ ด impact ‘ผูน
้ าแห่งอนาคต’

ศศินทร ์

Advertorial content: ลงทุนแมน / the standard

 Media plan
Media Channel Objective Duration Prospect Result Unit Cost
(Baht)

Facebook Gain awareness and 100 Days Reach 6 Ads 500,000

reach to new target (2 Phase) 1.3M
audience

SEM Generate lead and 100 Days 81 Clicks / day 1 Campaign 223,497
potential from search
engine

SEO Provide valued 100 Days N/A 2 Advertorial content 160,000

content and build
consideration

Linkedin Reach out to selective 100 Days CTR% 1 Campaign 118,142

and talented 0.20-0.43%
candidates

Total 1,001,639
1,393,280 (vat+fee)
KPI
Interest Conversion

Awareness Consideration

Views: 750k Engag: 70k/ad Clicks: 7k Conv : 700

CPV : 0.66 CPE : 4.88 CPC : 22.8 CR: 1990.4
Alumni

Sudarat Keyuraphan Kittiratt Na-Ranong Patsarakorn Chirathivat