H I N D S I G H T I NSIGHT FOR ESIGHT

WHAT IS LONGVIEW CONSULT?

LongView is a consulting firm that carries out

socio-economic research, policy analysis,
training and foresight activities. It works with
governments, organizations and individuals to
understand possible futures that may occur in
order to adequately prepare for a changing
world.

WHAT WE ENVISION
‘The only certainty in
the future is Our vision is to contribute to an African Society
that has mastered the art of strategic foresight
uncertainty’

-UNKNOWN
 way you look at things
WHY WE EXIST To make you change the

We recognize that the world around us is changing faster and in more complex ways than before.
The old ways of thinking and solving problems are no longer working and thus causing
unprecedented uncertainty among governments, organizations and individuals.
While the majority are busy working day to day attempting to keep up with the changes and
fighting for survival, some are groping for new answers.
In order to successfully cope with these changes and have an idea of the kind of the world these
groups should prepare for, they need to understand their current environment and visualize future
developments.
They need to anticipate and understand change in order to proactively plan for it, increase
resilience, secure future competitive advantage and successfully make critical life decisions. We
therefore exist to help people develop the art of re-perceiving. To recognize that life will change,
must change and has changed. Old perceptions are no longer valid but new ones are possible.

3
HOW WE DO IT

1
Socio-economic research-
we build knowledge in key areas

2
Analysis-
we build understanding on why certain trends
are occurring and establish what they mean

3 Application of various foresight methodologies-

we facilitate future strategic options. The foresight
methodologies we use include but are not limited to:

Success in the future Horizon scanning

Trend analysis
depends not on the Systems mapping
Scenarios building
study of the future but Visioning
on the future success of Strategic mapping

decisions taken today...

-Angela Wilkinson, Oxford University
THE VALUES WE ESPOUSE

Professional Rigor
Since there are no facts in the
future, the work we do must
undergo such rigorous research and
analysis to back up the assertions
we make
Imagination and creativity:
Since change is the only certainty in
the world, we must be as creative or
as imaginative as possible in painting
what the future might look like
Audacity:
The future starts today, not
tomorrow. We must
therefore continuously learn
and be as bold as possible
and have the audacity to
imagine what the future
could look like so that we
adequately prepare for it

5
WHAT WE CAN DO FOR YOU

Desktop research
Field research (primary Policy analysis
data collection and
analysis) Supervising research
& producing
Conducting strategic publications
planning workshops

Foresight trainings
and workshops Student outreach

Scenarios Building Presenting socio economic trends

and their future implications on a
sector

Developing
Technical editing of
organizational/departmental
documents
Strategy Trend monitoring
& environmental scanning
We recognize that the world around us is changing faster and in more complex ways than before. The old ways of thinking and solving problems are no longer working and thus
causing unprecedented uncertainty among governments, organizations and individuals.
While the majority are busy working day to day attempting to keep up with the changes and fighting for survival, some are groping for new answers.

WHAT OTHERS SAY ABOUT OUR WORK

In order to successfully cope with these changes and have an idea of the kind of the world these groups should prepare for, they need to understand their current environment
and visualize future developments.
They need to anticipate and understand change in order to proactively plan for it, increase resilience, secure future competitive advantage and successfully make critical life
decisions. We therefore exist to help people develop the art of re-perceiving. To recognize that life will change, must change and has changed. Old perceptions are no longer valid
but new ones are possible. We recognize that the world around us is changing faster and in more complex ways than before. The old ways of thinking and solving problems are
no longer working and thus causing unprecedented uncertainty among governments, organizations and individuals.
While the majority are busy working day to day attempting to keep up with the changes and fighting for survival, some are groping for new answers.In order to successfully cope
with these changes and have an idea of the kind of the world these groups should prepare for, they need to understand their current environment and visualize future
developments.
They need to anticipate and understand change in order to proactively plan for it, increase resilience, secure future competitive advantage and successfully make critical life
decisions. We therefore exist to help people develop the art of re-perceiving. To recognize that life will change, must change and has changed. Old perceptions are no longer valid
but new ones are possible. governments, organizations “Top performers”
and individuals. They will definitely
change
While the majority are busy working day to day attempting to keep up with the changes and fighting for survival, theareway
some youfor new answers.In order to successfully cope
groping
with these changes and have an idea of the kind of the world these groups should prepare for, they need to understand their current environment and visualize future
developments.
think!
They need to anticipate and understand change in order to proactively plan for it, increase resilience, secure future competitive advantage and successfully make critical life
decisions. We therefore exist to help people develop the art of re-perceiving. To recognize that life will change, must change and has changed. Old perceptions are no longer valid
but new ones are possible. perceptions are no longer valid but new ones are possible. governments, organizations and individuals.
While the majority are busy working day to day attempting to keep up with the changes and fighting for survival, some areThey
gropinggive
for new answers.In order to successfully cope

developments.
They have a unique understanding and
with these changes and have an idea of the kind of the world these groups should prepare for, they need to understand their current environment and visualize future
unique insights
They need to anticipate and understand changeexperience in foresight
in order to proactively plan for it,methodologies.
increase resilience, secure future competitive advantage and successfully make critical life
One of the few in Kenya
decisions. We therefore exist to help people develop the art of re-perceiving. To recognize that life will change, must change and has changed. Old perceptions are no longer valid
but new ones are possible.

7
 Let us walk
with you to
kick-start the future.

WWW.LONGVIEWCONSULT.COM