Knorr’s Competitor Analysis

Knorr, Unilever’s biggest global brand is available in

Bangladesh through Knorr Soups, Knorr Instant
Noodles, Knorr Coating & Batter Mixes and Knorr
Cubes. Knorr’s main competitors in Bangladesh are
MAGGI, IFAD, PRAN foods with the same product
category. There are several kind of flavors in Knorr’s
soup bowl and they are as following: Classic
Chicken Corn Soup, Chicken Mushroom Soup,
Classic Thai Soup. These delightful flavors comes
with 100% Real Chicken and Vegetables. Knorr is
bringing some new soup flavors which still has no
competitors in the market. These new flavors are:
Zucchini Soup & Potato Soup , Vegetable Soup,
Chicken & Dumpling soup. Knorr is also available in
Knorr instant Noodles and comes in two yummy
chicken variants: Classic Chicken Noodles and
Chicken Sizzler Noodles. Knorr is also introducing
Instant cup noodles , Mushroom Noodles and
Asparagus noodles which still has no competitor in
the Bangladesh Market. Other foods like, Knorr
Coating & Batter Mixes come in 2 mouthwatering
types: Knorr Crispy Fried Chicken Mix and Knorr
Nuggets Mix. Knorr is about to launch ‘Knorr chef’s
dal masala’ to Bangladesh. Knorr’s market are
mainly targeted for the age of 10+ people where it’s
competitors has also the similar target market in the
Urban Society.Knorr Soup has entered the market
with four flavors which are almost similar to its
competitor in terms of ingredients and customers
can easily identify this.As Knorr has entered the
market after three years of its competitor (Maggie
Soup) and has grab 17% market share after nine
months of launching the product.