Hajer Marakkarackayil

Tasks Don Comment What I’ve

e changed

Research ● Include a wide range of example I like slide 3

adverts for inspiration
● Look for similarities and differences
between the adverts e.g all place
product image small at bottom right
or all use humour, most use
celebrities etc…..are the adverts
stereotypical for the product type?

Detailed ● One advert This needs

advert ● Analyse the style & persuasive finishing -
analysis techniques remember to
● Comment on the deliberate use of use keywords
colour
● Explain the narrative or theme
● What order is the information
delivered in?
● Is an image of the product included,
where is it placed?
● Is the price included?
● Celebrity endorsement?
● Branding, logo, slogan or house
style?

Comparing ● Magazine advert conventions I have added

platforms ● Billboard advert conventions this section.
● Social media banner conventions
Think about orientation, landscape, portrait,
size of text, amount of copy (text), slogans,
image choices etc. Think about how and
when the information is received. Think in
general, not just about your product.

Target ● Age(s) You touch on I’ve completed

Audience ● Gender this on your specifying my
● Social economic background moodboard but target
● Aspirations need to go into audience.
much more
detail.

Moodboard ● Images This needs I’ve made a

ideas ● Colours finishing new mood
● Typography, text styles & colour board including
inspiration,
typography,
colours and
more.

Brand name ● Connotations

& Slogan ● Aspirations
● Colour
 ● Font
● Placement & size
● 4 - 6 possible ideas

Logo & text ● Colour I have

● Placement & size completed this
● How it links to the product except for the
● Market research - ask friend and market
family which they prefer & why research

Location ● 2-3 different possible locations I’ve done only

● Which location did you pick and one location so
why? far.
● Access/permission?
● How busy?
● Natural light at different times of the
day
● Logistics - getting model(s) and
equipment there

Models, ● Pictures
makeup and ● Description of their ‘look’ and why
clothes they might be a good fit for the
product and brand
● Very brief bio, any modelling
experience or confidence in front of
a camera
● Make up - ‘look’ and who will do
● Clothes, type and who will provide
● Casting documents/release forms
● Final choice and why

Props & ● Props and who will provide. Why are I’ve added a
Equipment they needed? slide explaining
● DSLR/tripod/lights/reflectors/greensc all the props,
reen etc. Include a full list with even menial
images ones and also
specifying all
the equipment
I’m using that i
currently have.

Photos & ● Some unedited photos

Draft edits ● Photos from any second
photoshoots
● First rough edits to decide on
placement of images and text etc
● Refined edits as your ideas develop
● Final adverts
(MAGAZINE/BILLBOARD/SOCIAL
MEDIA BANNER)

Focus ● Which adverts do the focus group

group prefer?
● Pie chart and/or bar graph to show
 results
● Quotes from feedback

Evaluation ● Your own final evaluation of WWW

and TIF

Comment

Hajer, you made a good start but on reviewing your work om google classroom and on your blog it
looks like a lot is missing or unfinished! I am very concerned, please catch up. Look at Abbies blog as a
starting point.

*If a section is RED or ORANGE above check which bullet points you have not
done as well as reading my comments*