Total Media AD Spending Worldwide, 2016-2021 Digital AD Spending Worldwide, 2016-2021

757,66  375,80 
722,64 341,81

682,83 306,59

630,43 266,04
49,6
47,3
584,00 228,44 44,9
42,2
191,87 39,1
544,41
7,9 8,3 35,2
7,0 7,3 5,8
4,8 19,1 16,5 15,2 11,5
9,9
20,1

2016 2017 2018 2019 2010 2021 2016 2017 2018 2019 2010 2021
bn Total Media AD Spending % change bn Total Media AD Spending change
total media
ad spending

Worldwide ad spending is set to reach $584bn in 2017 with digital driving growth
The global advertising industry is evolving quickly due to increased use of digital media and the shift
in advertising formats. Digital media is on track to sustain its double-digits growth annually through 2020.

4,8% 3,5%
35,1% 6,3%

15,6% +11.5%
Asia-pacific experiencing the fastest ad spend
growth, with China rising 11.5% this year

+10%
Russian advertising market is expected to
accelerate in 2018 due to Football World Cup
2018 2019 +6.1%
The US advertising market will continue
to grow at a steady pace in 2017

Digital advertising reached

29% 28% 24% 24% 2 symbolic milestones in 2017

The #1 media category globally – share

33% 35% 40% 41% of digital ad spend surpassed TV spend in 2017

38% 37% 36% 35% > $200bn – digital ad spending passed

the $200bn mark to reach $228.4bn this year

2015 2016 2017 2018 TV DIGITAL OTHER

+30% 2,15bn 25%

Video advertising along with Number of digital video viewers Social video advertising already
social media are the key grew by 8.2% and reached represents 25% of digital video
drivers of digital advertising 2.15 billion globally this year. advertising and its share
growth in 2017, expanding by This equals to 62% of is increasing rapidly
+30% and +32% respectively all internet users

% change in digital/mobile
video dollar spend 2015 - 2017 +67%
$9,4 INCREASE
2015-2017
$6,8
$5,6

2015 2016 2017

Total

$9,4 61% 56% 51,9% 49%

Advertisers are now 61% of marketers 56% of digital 51,9% of marketers Marketers who use
spending, on average, plan to increase advertising worldwide consider video grow revenue
$9.4 million annualy their spending budgets are now video to be the 49% faster than
for their brand's on Digital Video allocated to video content category non-video users
Digital Video Advertising in the with the best ROI
Campaign next 12 months

Two big challenges for advertisers

Adblock usage Display

Ad Blindness
$27bn by 2020 – estimated revenue loss Only 8% of internet users can recall the last
due to Adblocking promoted brand they saw

70% of consumers would have a poorer opinion 0,17% - average CTR in 2016 (opposed to 1,5%
of a brand if interruptive ad formats are subjected in 2005)

11% of internet users blocking ads around the globe 1903 ads per months - the average user sees
30% global growth year-to-year in adblock usage
50% users never click on online ads

Native ad formats has

become the future
of digital advertising

$85,5

+113% 85,5bn
$40,2
Native advertising Market size will
market is expected grow at an explosive
112,7% to grow by 113% rate and reach
30,2%
from 2016 to 2020 $85.5 billion by 2020
2016 2020
bn Native AD Spending % % change

How important is native How likely are you to use native advertising
advertising to your company? as one of marketing channels?

45% important 54%

NOT 9%
important 46% VERY 19% 19%
important 3% 5%

not likely less likely likely most likely we already do

92%

What are the biggest native advertising

opportunities for your company?

Written content 71%

Video content 63%
43%
42%
Multi-media storrytelling

Multi-platform storytelling 43%

Audience data 34% 42% of Original Digital Video advertising dollars
budget goes to Native Advertising
Events/experience 33% Original digital video
is professionally produced
Strategy 26% video for digital/online consumption
0% 10% 20% 30% 40% 50% 60% 70% 80%

Over the past few years, influencer marketing

has become one of the biggest trends
in the industry
Much greater audience engagement
Best form to speak your customer's language
A fast and simple way to create unique video content

86 % >15m 74%
of marketers used influencer There are over 15 million of people using social
marketing in 2016, businesses on Instagram. networks prior to make
94% of them found this 80% of users follow at least a purchase decision
channel to be efective one business account

48% 49%
of them increased their budgets of users rely on purchase
in 2017, 37% of marketers currently recommendations
spend $50k-$100k per from influencers
influencer marketing program

11x 4113 17x

YouTube channels has YouTube stars are 17x more
According to Nielsen Catalina Solutions,
1 000 000+ subscribers. engaging and 11x more
influencer marketing content delivers
Now 75% more channels have extraordinary than “traditional”
11x higher ROI than traditional
surpassed 1 million subscribers stars among teens
forms of digital marketing
mark than it was last year

YouTube has become a major tool for influencers

Canada
top 250 – 610K+ subscribers
Spain
top 250 – 790K+ subscribers

2018 2020

US 2019 Brazil
top 250 – 4.7M+ subscribers top 250 – 1.7M+ subscribers
UK India
top 250 – 1.7M+ subscribers top 250 – 740K+ subscribers
Germany Mexico
top 250 – 540K+ subscribers top 250 – 630K+ subscribers
Russia France
top 250 – 870K+ subscribers top 250 – 620K+ subscribers

YouTube is huge and about to get even bigger: 1.5 billion logged-in viewers visit YouTube every single month!
One out of every five people in the world! Users spend over an hour a day watching Youtube. A huge
number of people create their own channels on a daily basis, and along with them, the influencer market
prospects are growing rapidly.

Programmatic advertising — algorithm-driven

targeting of ad units to specific audiences
Advertisers and publishers are gradually adopting programmatic ad-buying and selling tools. Currently,
programmatic advertising is mainly presented by desktop banner ads, but by 2020, video and mobile
will represent majority of the programmatic ecosystem.

Programmatic advertising
Greater campaign control and targeting
Greater campaign flexibility
Lower media unit costs
Better campaign reporting
Fastest campaign set up and go live
Highly automated advertising

Long-Term goal of AdHive.tv is to make

a programmatic native advertising platform
built on influencer marketing channels

Global Programmatic Advertising Market

$42

+121% 42bn 57%

expected growth will be spent on of all display-related
of programmatic programmatic transactions will be
$19 advertising advertising represented by
market by 2020 in 2020 programmatic
technologies in 2020

2016 2020
bn Programmatic AD Spending % % change

To learn more, visit:

Adhive.tv / Blog / Telegram

Sources: eMarketer, Magna Global, IaB, Carat, HubSpot, AdYouLike,

Native Advertising Institute; TapInfluence, Nielsen Catalina