How to Approach

Instagram
Influencers the
Right Way and Not
Scare Them Off
Think you have found the ideal Instagram influencer to
work for your brand? Then be sure that you approach
them the ideal way.

You've been longingly checking out some Instagram

influencers and thinking about how wonderful you could
be collective --you, a social media manager working with a
wonderful brand, and also the influencer, a person with
some severe social clout.

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But before you reach the subject of your social media
interest, you need to put some work into that approach.
(And if you are new to social media marketing, you'll
need to avoid these rookie influencer marketing errors.)

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The subsequent infographic by influenza is chock full of tips for
upcoming Instagram influencers in a way that honors their
time and yours--and finest shows how you may have a solid
working relationship.

Listed below are just two highlights from the infographic:

Do your study:

"72% of influencers say private alignment with their new is the

most crucial factor that affects their decision to work with
brands," based on the infographic.

Is the brand in alignment with theirs? Make time to look deep

into an influencer's feed, make them understand the voice and
style of this influencer, what is the focus, etc..

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Learn:
◂ What kind of content they create
◂ What values do they Appear to keep
◂ What brands have they partnered with before
◂ What kinds of products have they promoted before
◂ Whether they do partnerships

You want to be sure to align yourself with a new one

similar to yours, so the association between you and the
influencer is logical.
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Define your value proposition:

Know the reasons why an influencer (or a micro-influencer)

should want to become involved with your brand... And know this
long before you reach out into the influencer.

Make sure you can encourage your pitch with specifics, so you're
not left fretting about vague data or merely empty promises. You
want your pitch to be powerful and focused. Give influencers with
a clear picture of the benefits for their brand when they are in a
relationship together with yours.
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Thanks!
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