Advanced Topics in Marketing

COURSE INFORMATION

COURSE NAME Advanced Topics in Marketing

Course Code  
Course Type Elective
Level of Course Undergraduate
Year of Study 4th
Term Spring
ECTS Credits 5 credits
Andreas Andronikidis, Professor; Chris Vassiliadis, ,
Name of Instructor Professor, Vasiliki Grougiou Assistant Professor,
Leonidas Chatzithomas Assistant Professor
andro@uom.gr   chris@uom.gr v.grougiou@uom.edu.gr
hatzithomas@uom.edu.gr
E-mail

Office Hours Will be announced in week 1

In-Classroom Study 3 hours per week
Out-of-Classroom
 
Study
After completing the course, the graduate student
should be able to:

 identify the basic terms, concepts, and theories

within the field of Marketing that are
significant.
 understand the ideas and reasoning that underlie
these concepts and theories.
Objective of the
 understand the relationships of these concepts
Course
and theories to each other, and their relationship
to Marketing and/or business principles and
practices.
 integrate basic concepts and theories in
marketing for use in decision making;
 gather and analyze information to be used in
developing marketing strategies and plans.

Prerequisites Principles of Marketing

In-depth study of selected topics in marketing. Titles
Course Contents
and topics will vary
Recommended Pride, W.M, Ferrell, O.C. Marketing, Concepts and
Readings Strategies, current edition (Houghton Mifflin
Company)
Kotler & Keller. Marketing Management, current
edition. (Prentice Hall Publishing)
Cateora, P. R. and Grahm, J.L.  International
 Marketing, 13th ed. (McGraw-Hill)
Teaching Methods Lecture, case study
Students may be evaluated using minor examinations,
Assesment Methods
reports, and case studies.
Language of
English
Instruction
Course Schedule  
1. Week The Marketing Concept
2. Week Marketing Segmentation, Targeting and Positioning
3. Week Marketing Research
4. Week Strategic Planning
5. Week Buyer Behaviour
6. Week Product and Brand Management
7. Week Pricing
8. Week Distribution Channels
9. Week Integrated Marketing Communications
10.Week Sales Force Management
11.Week Global Marketing
12.Week Services Marketing