The Sticky Customer

Journey Model
This explains the customer journey for
most of the recreational categories apps

Source : American Marketing Association

 Understanding this from a Tinder user’s
perspective

• A customer enters the spiral due to

curiosity of what the app is all about
• Due to varied experiences of meeting
new people and making the dating as
simple as a swipe, the customer stays
• Customer buys very low cost plans along
the way

Source : American Marketing Association

 Understanding this from a Tinder user’s
perspective

• With increasing number of

conversations and meetings, the
customer is extremely engrossed with
the apps and it’s environment and
spends a lot of time on the app
• New exciting features (talk with people
from any location) helps them stay in
the loop
• The increased amount of time spent or
bad experiences on the app acts as a
trigger for switching or withdrawal

Source : American Marketing Association

The Sticky Customer
Journey Model
Explains the behavior on most
of the apps used for
recreational purposes.

Can you fit this model on the

recreational apps that you use?

Source : American Marketing Association