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Module Unit 1 Cust. Serv.
Module Unit 1 Cust. Serv.
The process ensures that the products and services produced by the
team match the customers’ expectations.
1. Customer Focus
2. Leadership
3. Engagement of People
4. Process Approach
5. Continuous Improvement
Bottom Line
There's much to learn from these 14 points. Study after study of highly
successful companies shows that following the philosophy leads to
significant improvements. That's why these 14 points have become a
standard reference for quality transformation.
Note:
Don't just do the same things better – find better things to do.
Predict and prepare for future challenges, and always have the
goal of getting better.
Don't just find what you did wrong – eliminate the "wrongs"
altogether.
Use statistical control methods – not physical inspections alone –
to prove that the process is working.
Analyze the total cost to you, not just the initial cost of the
product.
7. Implement leadership.
Expect your supervisors and managers to understand their
workers and the processes they use.
Figure out what each person actually needs to do his or her best.
Find ways to reach full potential, and don't just focus on meeting
targets and quotas.
8. Eliminate fear.
Allow people to perform at their best by ensuring that they're not
afraid to express ideas or concerns.
Make workers feel valued, and encourage them to look for better
ways to do things.
Ensure that your leaders are approachable and that they work
with teams to act in the company's best interests.
Measure the process rather than the people behind the process.
Tip:
Treat workers the same, and don't make them compete with other
workers for monetary or other rewards. Over time, the quality
system will naturally raise the level of everyone's work to an
equally high level.
Analyze each small step, and understand how it fits into the larger
picture.
Key Points
While they don't really tell us exactly how to implement the changes he
recommends, they do give us enough information about what to
change. The challenge for all of us is to apply Deming's points to our
companies, departments, and teams. Taken as a whole, the 14 points
are a guide to the importance of building customer awareness,
reducing variation, and fostering constant continuous change and
improvement throughout organizations.
From Deming, W. Edwards, Out of the Crisis, 14 Points, pages 23-24, © 2000
Massachusetts Institute of Technology, by permission of The MIT Press.
Kauro Ishikawa
The oldest of eight sons Kaoru was born in 1915. He went to the
University of Tokyo and received an engineering degree in applied
chemistry. After working at Nissan until 1947, Kaoru started as an
associate professor at the university where he went to school. Then in
1978 he assumed the presidency of the Musashi Institute of
Technology. He is considered to be instrumental in the developing of
quality initiatives in Japan notably of which is the quality circle. He is
also known for the Ishikawa (fishbone diagram) which is used in the
analysis of industrial processes.
He spent his life trying to make people think differently about the way
they work. He always tried to get management not to become
complacent with just improving a products quality. He always said that
you can take those improvements and go one step further. He had a
belief that you should service your customers even after they have
bought the products.
He was a strong believer in the fact that top level personnel had to give
support to all the team under their control, all the time. He felt that if top
level management did not take quality control courses those programs
would not succeed.
Dr. Ishikawa believed that company-wide quality control did not just
mean the quality of the product being sold. It also included the quality
of the management, the company itself, after sales service to the
customer, and the human beings involved. He strongly believed that if
all these things came together the following would happen:
1. Cost is reduced
2. Wasteful rework is reduced
3. Reliability of goods is improved
4. Production is increased
5. Sales market is increased
6. False data and reports are decreased
7. Product quality & defects are reduced
8. Better relationships between departments
9. Human relations are improved
10. Meetings run more smoothly
11. Techniques are established
12. Testing and inspection costs drop
13. Vendor and vendee contracts better
14. More democratic discussions
15. Fewer equipment repairs and installs done
Dr. Ishikawa was a tireless leader who saw opportunities to make
things better and went after them. He had a full life and he has helped
many companies around the globe have a better work force who can
and do accomplish more than they ever thought possible.
Cause-effect Diagram
Joseph M. Juran
The primary focus of every business, during Juran's time, was the
quality of the end product, which is what Deming stressed upon. Juran
shifted track to focus instead on the human dimension of Quality
management. He laid emphasis on the importance of educating and
training managers. For Juran, the root cause of quality issues was the
resistance to change, and human relations problems.
One of the first to write about the cost of poor quality, Juran developed
an approach for cross-functional management that comprises three
legislative processes:
1. Quality Planning:
Juran also introduced the Three Basic Steps to Progress, which, in his
opinion, companies must implement if they are to achieve high quality.
4. Provide training.
6. Report progress.
7. Give recognition.
8. Communicate results.
9. Keep score.
10. Maintain momentum by building improvement into the company's
regular systems.
Philip Crosby
His Philosophy/Theory
Crosby's principle, Doing It Right the First Time, was his answer to the
quality crisis. He defined quality as full and perfect conformance to the
customers' requirements. The essence of his philosophy is expressed
in what he called the Absolutes of Quality Management and the Basic
Elements of Improvement.
Zero Defects
9. Hold a Zero Defects Day to ensure all employees are aware there is
a new direction.
10. Encourage individuals and teams to establish both personal and
team improvements.
Background
Related Reading
Defining Variability
Missing the Point: Gage Variability and Operational Definitions
Seven Ways Gage Management Improves Product Quality and
Enables Growth
Shewhart's Contribution