University of Southern Philippines foundation

Salinas Drive, Lahug Cebu City

“The Impact of Online Shopping to Cebuanos”

Submitted by :
Marie Louise Yncierto
Xerex Padillo
James Nino Yrog-irog

Submitted to :
Ms. Katrina Sotes

Chapter 1

INTRODUCTION

Rationale of the Study

Online Shopping Started on 1979 by English Entrepreneur named Michael

Aldrich, His system connected a modified domestic TV to a real-time transaction

processing computer via a domestic telephone line. As we all know the present

generation is dependent on advance technology that includes cellphones,

computers, and such. Since all of these websites was born to this world the Cebuanos

people can do out standing work by making websites. The internet has YouTube,

Facebook and other social websites which link us. All these Cebuanos can have easy

access by asking these social medias to sell their products thus online selling makes

shopping faster and easier.

On the 19th century when advance technology has not been fully introduce to the

Cebuanos, people have to go to the mall to buy the products they have interest. Now a

days, with just one click on your gadgets the product you like will be delivered straight at

your door. Cebuano people who are unemployed can earn income through online

selling. These can help our economic problem in our country since Filipino’s are

hardworking. There are different type of genres of online selling. One of them is food

online selling where you can sell home made products.

Online selling is a fast growing business which helps and improves Cebuano’s way of

living. Online selling is the trend of many Cebuanos nowadays. Which is more

convenient way. It is easy and fast where in people don’t have to go to the mall to buy

the products they are interested. Almost all have gadgets such as cellphones on hand to

communicate the seller to order the products they like and be delivered at their

doorstep. These online selling can also help the Cebuanos sell their products such as

home made food.

Statement of the problem

The Impact of Online Shopping to Cebuanos

Objectives of the Study

This study aims to plan nor to establish the possible impacts of online selling to

Cebuano

1. What is the impact of online shopping to the Cebuanos?

2. What could be the online seller’s effect to the resulting impacts?

3. What are the significance of the effects of online shopping to Cebuanos?

Significance of the Study

The outcome of the study would likely beneficial to every Cebuano. For they will know

the negative effects and positive effects of online shopping in our country which is the

Philippines. In this study all Cebuano will be aware on things that online shopping can

do to them. Since people love shopping but most of them don’t have time to go to a

shopping mall, they do not have time to waste arriving to and from the stores. The

advantage of buying and selling online are that it is quick, prices are usually lower

prices, description and comment can be seen by past customers. The disadvantages of

buying and selling online is that your customers may find lower prices at other

competitors. The internet is a large place and you have to carve out which market for

you and your online products and services. Selling over the internet is not very much

different from selling on the counter. It is more or less the same thing. Selling through

internet has lots of challenges and requires lot of efforts and patience.
Scope and Delimitations

The study focused on the results of the impact of online shopping to Cebuano.

Knowing that online shopping is widely known in the Philippines. We will conduct

research interviews to online shoppers which will further more give explanation to our
research. A survey/research will be our instrument on conducting the studies and

documentation to apply on our questions given.

Definition of terms

Online Selling – A ways of selling products through online.

Product – The item that is exchanged after a transaction.

Social Media – Is a website where you can interact with other people nationwide.

Online Seller – He / She sells the product through online.

Online Shopper – A person that purchases products through the internet.

Chapter 2:

Theoretical Framework
Review of Related Literature

1.) ZARSMI Dubai, UAE and Centre for Social Science Research Emugu Nigeria , October 1, 2015,

https://www.arabianjbmr.com/pdfs/NGJSD_VOL_5_1/1.pdf

2.) http://aessweb.com/pdf-files/3%20(2)%20131-141.pdf

3.) http://www.ccsenet.org/journal/index.php/ijms/article/view/18487

4.) https://www.researchgate.net/publication/26587092_A_Study_of_the_Effect_of_Risk-

reduction_Strategies_on_Purchase_Intentions_in_Online_Shopping

5.) https://www.researchgate.net/publication/307881401_A_REVIEW_ON_ONLINE_SHOPPING_STUDIES

6.) https://journals.sagepub.com/doi/full/10.1177/0256090916686681

7.)

https://www.researchgate.net/publication/309608591_STUDY_OF_IMPACT_OF_ONLINE_SHOPPING_ON

_CONVENTIONAL_SHOPPING_METHODS_BY_TODAY'S_YOUTH_WITH_RESPECT_TO_CLOTHING_AND_AC

CESSORIES

8.) https://www.mdpi.com/2071-1050/11/10/2777

9.)

http://ijariie.com/AdminUploadPdf/ONLINE_SHOPPING_BEHAVIOR_AMONG_HIGHER_EDUCATION_STU

DENTS_WITH_SPECIAL_REFERENCE_TO_PALAKKAD__KERALA__INDIA_ijariie1471__1_.pdf

10.)

https://www.researchgate.net/publication/274696373_Online_Shopping_Attitude_among_the_Youth_A

_study_on_University_Students

11.)

https://www.academia.edu/29658235/ONLINE_SHOPPING_BEHAVIOUR_AMONG_COLLEGE_STUDENTS_
IN_ERNAKULAM_DISTRICT_IJIFR-V4-E2-043_

12.)

https://www.academia.edu/27911709/CUSTOMER_SATISFACTION_IN_ONLINE_SHOPPING_AMONG_YO

UTH_OF_SHIMLA_CITY_VISHAL_SHARMA_2527

13.) https://www.hbs.edu/faculty/Publication%20Files/19-080_aae30b91-4631-422c-b843-

b55e7db9e3ae.pdf
Theoretical Framework

Model Extension: Trust

McKnight (2002) states that trust is a crucial aspect in bilateral relations that can be defined by

uncertainties and susceptibility. Previous studies show that trust has a significant role in determining

how a consumer behaves, both in online and offline modes. In online shopping context, the significance

of trust grows since perceptions of the unknown can be of essential importance in an electronic

commerce setup. According to Jarvenpaa (2000), absence of trust was attributed as part of key basis that

stops consumers in participating on online shopping.