Assignment (10 marks)

Choose an existing company of your choice and identify:

1. The existing market structure in the industry in which the company is operating and
2. The factors influencing the demand & supply and the challenges faced by the
company.

Instructions for the submission:

1. No. of pages of the assignment should be between 7-8 pages

2. All the sources used for preparation of the assignment should be mentioned in the
references section.
3. The first page should indicate your name, roll number and the firm name & industry
4. The last date of submission is September 27, 2019
5. The submissions should be uploaded on Moodle.
6. The rubric used for assessment is given on the next page.
Rubrics for PILO 2A: Define the problem by identifying the sources
70% and above 60-69% 50-59% 40-49% below 40%
Criterion Excellent Very Good Good Satisfactory Unsatisfactory
Problem The problem is precise The problem is well defined The problem is defined using The problem is defined in he problem is
Definition using quality sources and using quality sources and is some quality sources and somewhat inconsistent inconsistently defined
is stated in terms which stated in terms which are needs some clarification for manner using few quality with no or limited use of
are actionable for mostly actionable for further action towards sources and is somewhat quality sources and
analysis/decision making analysis/decision making analysis/decision making imaginary rather than appears to be imaginative
being actionable towards rather than being
analysis/decision making actionable
Theoretical Selection and use of most Selection and use of most The theoretical The model/framework The model/framework
Framework appropriate theoretical appropriate theoretical models/frameworks selected selected was appropriate selected was
models/frameworks with models/frameworks with was appropriate but needs but has some inappropriate with
seamless justification largely appropriate justification more description on is usage. inconsistencies in improper justification. It
and integration with the and integration with the Justification and integration justification and is not well shows disintegration
assignment question assignment question with the assignment question integrated with the integrated with the
needs refinement assignment question assignment question
Information The information is The information is obtained The information is mostly The information is referred The information lacks
Source obtained from high from quality sources with obtained from quality sources from few quality sources reference to quality
quality sources with referencing being mostly with most of the references in and with some of the sources The content is
consistency in consistent. The content is place. The content is mainly references not in place. irrelevant to assignment
referencing. The content mainly related to assignment related to assignment The content is partly question lacks
is related to assignment question and is almost question but is somewhat related to assignment completeness
question and is complete complete incomplete question but is somewhat
incomplete
Relevance The information sourced The information sourced is The information sourced is The information sourced is The information sourced
and is presented in an presented in an integrated presented in a way which presented in a way which is presented in a way
Expression integrated manner such manner such that the work is mostly integrated. The work is misses on integration on which lacks integration.
that the work is able to able to bring up most of the able to bring up some of the some occasions. The work The work is completely
bring up the relevance of relevance of the key issues relevance of the key issues is needs more clarity to lacks clarity to bring up
the key issues bring up the relevance of the relevance of the key
the key issues issues