INTRODUCTION

BRAND IDENTITY
• A brand identity is the best way a startup, small business, established business,
agency, or nonprofit can gain a competitive edge in a crowded marketplace.
• This is the most complete guide on creating a strong brand identity in 2020. It
includes detailed advice on getting a memorable custom logo design and a
catchy business name. Plus, you’ll find actionable tips and insights that will help
you build a strong brand identity for your business or organization.
• Whether you’re starting a new business or rebranding an existing business, you
will get lots of actionable insights from this guide.