HOUSEHOLD, INSTITUTIONAL AND INDUSTRIAL INGREDIENTS

2X Economy Laundry Detergent H-FC-0019

This formulation demonstrates the benefits of using Novethix™* L-10 polymer to thicken an economy liquid laundry detergent. This
rheology modifier provides reduced splashing, very good shear-thinning flow properties. These properties provide consumer valued flow
properties with improved pourability of the product providing convenience to the consumer due to its excellent material drain from the
container. This formulation uses the diluted form of sodium dodecylbenzenesulfonate.

Weight
Chemical Name, Trade Name Function Typical Product Properties:
%
Appearance: Clear
1. Deionized Water 67.84 Diluent
pH: 11.0 - 12.0
2. Sodium Citrate 3.00 Builder
Viscosity (mPa·s)***: 500 - 800
3. Sodium Dodecylbenzenesulfonate 10.00 Anionic surfactant
Clarity (NTU): 20 max
Bio-Soft® D-40 (1) (40 wt% TS)
Pass 12 weeks @ 45°C
® (2) Stability:
4. C12-15 Pareth-7, Tomadol 25-7 (100 wt% TS) 3.00 Nonionic surfactant Pass 5 freeze-thaw cycles
Cleaning Comparable to commercial
5. Sodium Laureth Sulfate (1 mole), Sulfochem™* 12.00 Anionic surfactant Performance: laundry detergent
ES-1 Surfactant (25% wt% TS) ** (3)
***Brookfield RVT @ 20 rpm, 25°C, #3 spindle, measured at 24 hours
6. NaOH (50%) 0.60 Neutralizer
(3)
7. Noverite™* K-752 Polymer (62 wt% TS) 0.65 Scale inhibitor

(3)
Supplier References:
8. Novethix™ L-10 Polymer (30 wt% TS) 1.70 Rheology modifier
9. Sodium Carbonate 1.00 Buffer/neutralizer (1) Stepan
(4) (2) Air Products
10. Ocean Breeze Fragrance 0.20 Fragrance
(3) Lubrizol Advanced Materials, Inc.
®*
(Noveon Consumer Specialties)
11. D&C Blue #1 0.01 Color
(4) Lebermuth Co., Inc.

Procedure: ** Available only in North America

1. Weigh deionized water into a mixing container. Under medium agitation, add
sodium citrate. Wait until citrate is completely dissolved, then add surfactants in
the order listed. Allow solution to mix 10-15 minutes, or until all surfactants are
properly dissolved. H-FC-0019
2. Add sodium hydroxide. Edition: July 2009
3. Add Novethix™ L-10 polymer. Allow solution to mix for 10-15 minutes. Reference #: 2150-001-07-19
4. Add sodium carbonate. Mix until fully dissolved. Original Edition: February 28, 2008
5. Add fragrance and color.

For more information visit www.homecare.noveon.com or

contact your nearest Lubrizol Advanced Materials location.

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The information contained herein is believed to be reliable, but no representations, guarantees or warranties of any kind are made as to its accuracy, suitability for particular applications or the results to be obtained. The information often is based on laboratory
work with small-scale equipment and does not necessarily indicate end product performance or reproducibility. Formulations presented may not have been tested for stability and should be used only as a suggested starting point. Because of the variations in
methods, conditions and equipment used commercially in processing these materials, no warranties or guarantees are made as to the suitability of the products for the applications disclosed. Full-scale testing and end product performance are the responsibility
of the user. Lubrizol Advanced Materials, Inc. shall not be liable for and the customer assumes all risk and liability for any use or handling of any material beyond Lubrizol Advanced Materials, Inc.’s direct control. The SELLER MAKES NO WARRANTIES,
EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. Nothing contained herein is to be considered as permission, recommendation, nor as
an inducement to practice any patented invention without permission of the patent owner.
Lubrizol Advanced Materials, Inc. is a wholly owned subsidiary of The Lubrizol Corporation
Noveon is a registered trademark of The Lubrizol Corporation
*Trademark owned by The Lubrizol Corporation
© Copyright 2009 Lubrizol Advanced Materials, Inc.