1. The sustainability business case is based on a brief discussion.

Green Practices build brand

relationships between consumers, legislators and regulators. It also anticipates regulatory

trends and gives companies an edge when such policies are put in Not all companies are

100% sustainable, but this is the direction. Companies looking for more sustainable business

models will agree that they need to fundamentally rethink how they cwant more to do the

same, they have to use the real reason they choose. The reasons are clear: love, compassion,

and desire to serve.

Sustainable development is the goal and direction to achieve it. This is a normative direction,

and in this context, the sustainability business model is very different from established

business models and significantly reduces negative externalities to the environment and other

drawbacks of the business model. Not all companies are 100% sustainable, but this is the

direction. Companies looking for more sustainable business models will agree that they need

to fundamentally rethink how they create value (Oshin-Martin, 2017). It is an approach that is

more environmentally friendly and energy efficient, and also streamlines ongoing operations.

Instead, they develop completely new products and services and associated value

propositions, sometimes enter entirely new markets, change value chains, and rethink revenue

streams (such as products and sales, and rent). Hence, in many ways, the business model has

changed dramatically. This is a strategic investment that requires appropriate allocation of

resources by senior management. But the core concept of business is making money.

2. Corporate Social Responsibility (CSR) is a topic that is increasingly attracting public

interest and imagination in the business world. A good example of CSR is Johnson &

Johnson, a global giant. They are focused on Not all companies are 100% sustainable, but this

is the direction. Companies looking for more sustainable business models will agree that they
need to fundamentally rethink how they cto providing clean water to people around the

world. By purchasing the Texas Panhandle from a private energy provider, the company can

reduce pollution while at the same time providing cheaper renewable energy to replace

electricity. The company continues to explore renewable energy options to meet 35% of its

renewable energy needs (Pompper, House and Lane, 2017).

Johnson & Johnson's CSR is described in terms of its beliefs written by General Robert

Wood Johnson, who chaired the board more than 60 years ago. Creed explains its

responsibilities to Johnson & Johnson customers, employees, the community and

shareholders. The company's global charity program officially began in 1906, with Johnson

& Johnson supplying medicine to help victims of natural disasters such as the earthquake and

fire in San Francisco (Sustainability Reporting, 2020). Not all companies are 100%

sustainable, but this is the direction. Companies looking for more sustainable business models

will agree that they need to fundamentally rethink how they cNot all companies are 100%

sustainable, but this is the direction. Companies looking for more sustainable business models

will agree that they need to fundamentally rethink how they cNot all companies are 100%

sustainable, but this is the direction. Companies looking for more sustainable business models

will agree that they need to fundamentally rethink how they clp non-profit organizations

around the world promote the health and well-being of those in need.
References

Let’s be honest: real sustainability may not make business sense (2014) the Guardian.

Available at: http://www.theguardian.com/sustainable-business/blog/sustainability-business-

sense-profit-purpose (Accessed: 10 September 2020).

Oshin-Martin, M. (2017) ‘Corporate Social Responsibility: Johnson & Johnson Creating

Community Relations and Value through Open Social Innovation and Partnership across

Sub-Saharan Africa’’, Corporate Social Responsibility, Sustainability, and Ethical Public

Relations (The Changing Context of Managing People). Emerald Publishing Limited, pp.

167–197.

Pompper, D., House, H. and Lane, W. (2017) ‘Corporate social responsibility, sustainability,

and ethical public relations’.

Sustainability Reporting (2020) Content Lab U.S. Available at:

https://www.jnj.com/sustainability-reporting (Accessed: 10 September 2020).