Professional Documents
Culture Documents
Tata Power DDL CSR Journey PDF
Tata Power DDL CSR Journey PDF
TO THE PEOPLE
W
hen the National Capital Region opted to privatise
power distribution, many didn’t know that in addition
to quality power, the lives of the less privileged would
be made much brighter. The unbundling of the erstwhile Delhi
Vidyut Board (DVB), led to the birth of Tata Power Delhi
Distribution Ltd Tata Power- DDL in July 2002, a joint venture
between Tata Power and the Government of the National Capital
Territory (NCT) of Delhi with the majority stake being held by
Tata Power Company. In line with the Tata Group’s mission - to
improve the quality of the life of communities around its business
through long-term stakeholder value creation -Tata Power-DDL
has been working in JJ (jhuggi jhopadi) clusters and resettlement
colonies, which are home to over one million people, in its power
distribution areas of north and north-west Delhi.
Power Moves
E xplaining the Company’s philosophy on corporate social responsibility, Praveer
Sinha, CEO and Managing Director, TATA Power-DDL, says that the programmes
for the betterment of society are called Social Innovation Programmes (SIPs). “In line
with the ethos of Tata Group, we are very passionate about giving back to the society.
Ours is a unique case, as we have chosen to look into the welfare of that underprivileged
faction of society who also happen to be our consumers.” These community development
and welfare initiatives fall under our umbrella CSR programme named Saathi, run by
TATA Power-DDL for the education, employability, entrepreneurship, health services,
environment and empowerment of the marginalised societal sections and communities
in distress are aimed at bringing about a transformation in the lives of the people –
giving them a platform through which they can realise their dreams.
The Company has created an annual event, which serves as a festival for those
that have gained a better opportunity to go about their livelihood through their newly
acquired skill sets. In February 2016, over 2,000 women beneficiaries participated in
the Sangam–NGO Meet, the theme of which was ‘Empowering Women - To Build the
Nation.’ Here, the best women literacy centre (WLC) with the best brand ambassadors
and women associated with ‘Earn While Learn’ initiative were honoured with gifts
and tokens of acknowledgment for the great work done by them towards community
development under the various CSR initiatives run by TATA Power-DDL. All the 20
partnering NGOs were felicitated as well.
Other Initiatives
Any Time Water: In another innovative initiative aimed at creating self-employment in
a collaborative manner, TATA Power-DDL started the first Any Time water RO Plant
at a Delhi government school in Shalimar Bagh. The first RO plant in association with
the Delhi Metro Rail Corporation Limited (DMRC) was installed at Kashmiri Gate
Metro station. The RO plant that has a capacity of 500 LPH (litres per hour) will cater
to thousands of commuters at the very nominal cost of rupee one per glass. The day-
to-day operations of the RO plant are managed by women of the Self Help Group who
have been trained by TATA Power-DDL. Going forward, the Company will install four
more RO plants at DMRC stations. TATA Power-DDL in association with the Delhi
Jal Board has also installed Any Time RO plants at 5 JJ clusters to provide access to
clean and safe drinking water to around 2 lakh JJ residents.
Going Green: Early in January 2016, the Company deployed many of its women
literacy centre brand ambassadors (Abha) - in Sanjay Basti, Keshavpuram, Basant Dada
Patil Nagar, Chuna Bhatti, Outram Lines, and other susceptible clusters – to educate
hundreds of JJ residents on electrical safety. Armed with proper training these women
are now also adept at spreading the word about the benefits of building solar panels on
roof tops. One of the many important contributions made by these brand ambassadors
has been their ability to convince people to stop stealing power. “We also arrange and
support the plantation of nearly 20,000 trees annually across various parts of north
Delhi. We conduct audits on the survival rate of our plantation drives. Building a
sustainable environment is of utmost priority to us. It’s crucial to teach young leaders An advanced beautician’s
of tomorrow the importance of energy efficiency and of a sustainable environment. We course in progress at
have been instrumental in introducing the concept of establishing Energy Clubs in 340 TATA Power-DDL’s
schools (260 government and 80 private schools), under our Club Enerji programme vocational training centre
where information regarding energy conservation, climate change and the need to in Timarpur, Delhi
reduce one’s carbon footprint is shared with the children,” says Sinha n