PORTFOLIO

Industrial Design / Mihir Joshi

 Hello, I’m Mihir!

Work Experience Education

Jacob Jensen Design, Bangkok, Thailand Raffles College of Design & Commerce, India
Industrial Design Intern, 01/2016 – 06/2016 Bachelor of Design, majoring in Product, 2011 - 2014

- Developing Concepts for brands while keeping in mind the Scandinavian aesthetic
- Visualisations of these concepts through quick paper models
- Worked on projects ranging from Bathroom fittings to baby monitors
Additional Information
Analog Skills
Curriculum Vitae.
Lines Designworks(NL), Bangalore, India -
-
Concept Sketches
Quick Paper Mock Ups
Industrial Designer, 08/2016 – 03/2017 - Prototyping
- Wood Work Machine Tools
- Developing a line of bedroom furniture for the Thai brand Index Living Mall
- Visiting their manufacturing units and working with their engineers to see the design through Digital Skills
- Adobe - Indesign, Illustrator, Photoshop
- Autodesk Fusion and Catia V5
- KeyShot 7
- Sketchbook Pro Basics
LUCID Design, Bangalore, India
Industrial Designer, 06/2017 – 03/2019

- Working on multiple projects ranging from electric cycles and plant packaging to DIY toy kits
- Took lead on several projects and delivered client requirements in very short timelines
Electric Cycle
Project 1 // Designing within contraints

Jacob Jensen Design

Snapshot 1 // Skill Development

Ball-in-a-Maze
Project 2 // Reimagining a toy

Lines Designworks
Snapshot 2 // Furniture for Index Living Mall

Zuci
Project 3 // A new cleaning concept
Electric Cycle
Project 1 // Designing within contraints

4 Weeks,2017

Project Brief
The scope of this project was to design the frame of an electric bicycle
which was going to be used in urban semi-urban areas. The challenging
aspect was that the design of the frame had to have a unisex aesthetic
appeal while also adhering to the manufacturing, technological contraints
set by the client.

My Role
Responsible for the design and development for the concept shown in this
portfolio. This project was done at LUCID Design India pvt. ltd.

Learning Outcome
Arriving at strong client approved concepts in short timelines (~ 1 month)
by creating concept frameworks and collaborating with engineers
 Project Context
CONSTRAINTS

Using the constraints to create a defined frame-

work for concept generation

No Hydroforming Battery Pack Position

This means that, the cross section of the frame’s tubes cannot The battery pack’s, shape and position was already decided by the
transition to different forms. Once a profile is chosen, the tube has engineers owing to ease of production and procurement
Why? to maintain the same profile

The clients engineering team had already worked out the procure-
ment and assembly of commercially available parts like the
pedals, handle bars, battery packs, motors and other compo-
nents. The task at hand was to unite these individual elements
using the cycle frame which had its own specifications as well.

The concept generation framework ensured that the creative

energy could be channelized into arriving at a design which is in
harmony with the set specifications, and not something that isin’t
feasible. Streamlining the concept generation process right from
the start also helped accelerate the project ensuring that the
short project timelines were met.
Unisex Frame Geometry Rear Hub
The frame had to appeal to all genders, with usability at the The engineering team had already incorporated the motor into
forefront. a “familiar but different” approach was taken based the rear wheel of the cycle, connecting the battery and motor
on some user study provided by the client had to be kept in mind
 MARKET TRENDS
Research

Resources shared by the client and a market study was used

to gather inspiration and spark curiosity

The client shared a basic wireframe they had developed. The wireframe indicated the
proportionality of the cycle. It also showed the structure and position of their already
procured parts. This wireframe would be a base reference upon which the new frame
would be designed. Integrating Lighting Integrating Battery Integrating Rear Seat
Incorporating light sources seamlessly into the frame Fitting the battery into either the top tube or down tube in A design that works well with a highly functional rear seat
a clean and minimal way module

Head Tube Top Tube Seat Post

Seat Stay

Front Fork
Chain Stay

Down Tube

Unisex Frame Dynamic Design Wire Management

Mixte, or unisex frame is a vintage design that involves The frame had show a certain dynamism, portray move- Being an electric cycle, the various wires had be handled
two top tubes. This division of volume appeared quite ment while still staying familiar in a neat and clean manner
interesting
Frame skeleton shared by client
 Ideation

Exploring various forms over the existing wire frame, certain

elements of the wire frame were not to be altered

Head Tube Position Pedal Hub Top Tube

The position, dimension and The position of the pedal hub, the The top tube must not go
angle of the head tube was angle of the seat stay and their higher than this node. Any
already defined dimensions were already defined higher and it would not be
female friendly
 Ideation

Selected profile was detailed further and visualised

Light Integration
Integrating lighting elements seamlessly into
the frame architecture

Frame Geometry
The top section of the frame consists of two steel
tubes with a circular profile. They join near the head
tube and part after the seat stay.

The downward angle of the frame was adjusted till it

coincided with the node that allowed maximum usa-
bility

Node: Refer to diagram in the previous slide

 Ideation

How the battery and rear seat integrate with the frame was also fleshed out

Branding Space
Areas of the frame that attracted visual interest
were reserved for branding

Battery Integration
The battery was integrated into the down tube by having
two mild steel sections which flare out to accomodate
space for the batter module.

They are then welded to each other and to the head tube at
the top, seat stay at the bottom. A battery lock was provid-
ed.
 Final Design Orthgraphic Views

Visualisation of the new frame design integrated with the

parts already procured by the clients

SIDE VIEW

TOP VIEW
 Design Details

Rear Seating Mixte Frame Head Tube Rear Hub

Rear seat integrated into the overall frame geometry to maintain an The dual tube mixte style frame heped reduce visual volume while The mixte frame wraps around the head tube forming the integrated A clean integration of the frame with the rear hub motor was designed
aesthetic harmony without compromising on its structural strength retaining structural integrity. (cross section radii suggested by engi- lighting, this space also manages the wires in a clean manner by collaborating with the engineering team
neers)
Jacob Jensen Design
Snapshot 1 // Skill development
6 Months,2016 THAILAND

Internship
I was an apprentice under the design director of Jacob Jensen Design Bangkok
design studio and learnt the unique Scandinavian JJD aesthetic. I used this
knowledge to contribute in personal and collaborative capacities to the various
projects during my tenure

Learning Outcome
Learnt to build quick and clean paper models to visualise the various stages of
the design process. Designing various products under a company specific
design philosophy and aesthetic. Working in a diverse and multinational design
team.
 Internship

I was extensively involved in the design and development of a line of bathroom furniture for a big Thai brand. I
was responsible for one design direction and making scale models for internal reviews. Each design direction
consisted of a Faucet, Toilet and a Basin

Visualize concepts and design details through quick paper models Communicate the scale of the objects through proportionate models Make 1:1 mock ups for more detailed analysis
 Internship

One of the design directions presented was concetualised and developed by me, it was more geometric and edgy
involving chamfers and facets

Faucet Toilet Basin

Ball-in-a-Maze
Project 2 // Reimagining a toy
4 Weeks,2018

Project Brief
Design of a toy for children aged between 8-10. The toy parts had to designed
so that the child could assemble the toy themselves. The client wanted to reim-
agine an existing toy and shift an analogue interaction into a mechanical one

My Role
I was the project lead and main point of contact with the client. This project
was done at LUCID Design India pvt. ltd.

Learning Outcome
Learning more about materials like acrylic, cuppaboard and foam. Designing
for assembly, laser cutting and die cutting. Making quick working prototypes to
communicate the design
 Project Context

What is the object and who are we designing it for ?

Who, Children aged 8-10 What, A Mechanical Ball-in-a-Maze Toy

Curious Playful Maze Runner Involve Simple Mechanisms

Children in the age group are often found exploring the world Their interactions with their surrounds are very playful in nature The task of this game is to bring the ball to the center of a maze Reimagining the maze game using basic electrical components to
around them which are of varying difficulty levels heighten the childs experience

Tinkerers Innocent Easy to Assemble Easy to Update

This curious and playful approach often leads to a lot tinkering They take great joy and pleasure in toys that employ electrical, me- The toy has is to be assembled part by part by the child before they Children get bored with toys very easily, the toy should be able to
chanical feedback as they haven’t fully grasped the principles at play with it swap out some parts to keep the interest going
work
 Material Library
Specifications

The elements that were available for exploration and the the
project deliverables

Deliverables
The clients offered kids toys on a subscription basis, every few months the
child would get a box inside which would a flatpack of educational and leisure
toys which the children had to assemble EVA Foam Cuppaboard Plastic Nut Bolt
Different thicknesses of EVA foam with an option of Different thicknesses of Cuppaboard which would be Plastic nuts and bolts of varying lengths and diameters
single side adhesive. These foam sheets would be die cut laser cut with an option of single side adhesives
They also catered to various age groups, this meant that they had to develop a
large catalogue of experiences, for us designers it meant shorter timelines.
Since they were dealing with fairly large volumes we were given a material
library, whatever designed had to reference this library in terms of materiality,
their dimensions and product components.

The deliverables for this project were as follows

Working rough mock up

Final Design Visualisations
Assembly Process
Patterns for laser cutting/die cutting

Acrylic Sheets Basic Electrical Components E-Flute

Transparent and opaque acrylic sheets of varying thick- Simple electrical components like - DC Motors, Switches, E-flute cardboard sheets of various thicknesses and
nesses which would be laser cut Wires, Plugs, Gears and batteries dimensions
 Ideation

Questions asked and the creative process that fol-

lowed
1. What must move? 2. Why is it moving?
The maze needs to more in circular motions The shaft of a DC motor can perform the
around an imaginery axis through its center same rotational movements needed to direct
Questions Asked the balls to the center of the maze

During a quick brainstorming session, these were the over

arching questions that pushed the creative process forward

1. What must move?

2. Why is it moving?
3. What is controlling it?
3. What is controlling it? 4. What is not moving?
Switches would be a simple means by which The DC motor, switches, battery casing are
the the DC motor could be controlled to parts that are stationery
rotate clockwise or anti clockwise

4. What is not moving?

 Ideation

Maze Module
After classifying parts based on their functions, a basic under- These are the part that move, the maze and the ball
form the maze module. The maze pattern is the part
standing of how the product could be built was achieved. A that defines the game and should be swappable with
quick form study was also done different patterns

The DC motor’s shaft connects

Form Study the housing module to the maze module

Forms familiar to “play” were looked at, the product had to effectively communi-
cate to the children that its a toy

Housing Module
The stationary parts, the DC motor, battery casing and
the switches will have to be housed in some sort of
structure. This could provide the area required for the
children to hold the product
 Ideation

With a broad understanding about the toys parts and its form, Housing Top Panel
This would be bottom surface of the top panel, it has a
Rough mock ups took the process forward cutout for where the switches might go to control the
shaft of the DC motor. The top panel could have the
motor fastened on to it using cable ties

Housing Bottom Panel

The bottom panel will need to have a die cut foam border
to give it the required depth to house the electrical com-
ponents. A raised foam platform will house the switches
which are accessed by the cutout in the top panel
 Circuit
Ideation The bottom panel houses the circuitry. two switches,
clockwise and anti-clockwise are connected to a motor
and batteries

The mock was developed into a rough prototype used as a proof of

concept, before getting into detailing and its assembly process

After arriving at a rough volume for the housing module, the inner mechanism were
integrated so that one gets a better understanding on how the toy feels and func-
tions

Housing Module
The top panel is fastened over the foam border and the
whole assembly is held using plastic nuts and bolts.

Maze Module

Housing + Maze Module

Housing Module Strips of foam were used in the mock up for the maze. The
maze module was mounted on the motor shaft using a
foam cube cut out with a slit

Switches
 Development

After gaining approval, the concept detailing and assembly was done digitally

Step 1 Step 2 Step 3 Step 4 Step 5

A die cut pattern of foam is stuck on to the bottom Similar to step 1, the motor, battery casing and Once the wiring has been done, the housing module The switch assembly consisted of two layers to The switch plate and the switch fork are connected
panel of the housing module. A sticker printed on switch housing are also stuck on to the bottom is closed using the top panel, the assembly is held bring the switch up close to the top panel. and inserted into a slit on the switch housing, a
the bottom panel guides the child into aligning the panel in place using plastic nuts and bolts rubber band is used to imitate the “see-saw” motion
foam pattern on to the bottom panel. required (not shown in visualization)
 Development

After Gaining Approval, the concept detailing and assembly was done digitally

Step 1 Step 2 Step 3 Step 4 Step 5

A drawing of an acrylic part that mates with a tight fit A sticker on the base board of the maze module The rest of the maze is assembled on a thin ohp The backboard, the maze assembled on the ohp The acrylic part which attaches with the DC motor,
with the DC motor shaft was shared. This would be guides the child to stick the ball receptacle in the sheet, a drawing of the pattern is kept behind the ohp sheet and a polycarbonate top sheet are all held and its cuppaboard cap are attached to the rear side
the bridge betwee the housing module and the maze right place sheet and used as reference together by brad screws, their wings are opened at of the maze backboard
module. the back to hold the assembly in place
 Final Design

Once the design was finalised the digital model was used for
sharing drawings and required deliverables

The final step in the assembly of this toy is the attachment of the housing module
to the maze module by fitting maze module on to the shaft
 Way Forward

Steps to create a more wholesome playing experience

Sticker Guide Maze Options Assembly Manual

Stickers on the cuppaboard sheets to help guide the children position parts The assembly design allows for regulr updates in the maze pattern, the toy A step by step visual assembly manual for the children to follow and buld their toy
accurately could contain 3-4 maze variants
Lines Designworks
Snapshot 2 // Bedroom furniture for Index Living Mall
3 Months,2017

My Role
I worked with a Dutch designer to conceive a line of bedroom furniture for the
Thai lifestyle company, Index Living Mall. I was involved from from the concept
generation stage, overseas client and manufacturing plant visits to the final
handover of design drawings.

Learning Outcome
Understanding the market and designing products accordingly. Assimilating
client feedback and incorporating them into the final deliverables. Working with
manufacturers to ensure design stays close to its original draft while staying
commercially viable.
 Final Design

Preliminary explorations using paper models and digital models were used to select a design direction. After visits to their
manufacturing plants, the designs went through an iterative process till the final design was shared with Index Living Mall

Design Details Magazine Publications

ZUCI
Project 3 // A new cleaning concept
4 Weeks,2018

Project Exercise
This was an exercise to step outside the world of clients and deliverables
and give the mind a free reign to think without any major constraints.

Project Aim
The aim of this project was to find problems in our daily walks of life and
present a solution to that problem. The solution being just a concept had
to still remain theoretically feasible, the intention was to find a solution
that can catch people’s imagination and kickstart a dialogue on how we
can solve the problems that exist around us.
 The Problem

Few findings on the hazards and dangers of household dust

Source mentioned in bibliography

Household Dust Many objects that are a part of our daily lives like childrens toys, cleaning sprays, non-stick cooking pans, cosmetics,
furniture, and vinyl flooring are all coated/treated with chemicals like Phathalates and Phenols which are released into
Not just an aesthetic issue our homes over time

“ The findings suggest that people, and especially

children, are exposed on a daily basis to multiple
chemicals in dust that are linked to serious health
problems”
The percentage of our lives Dr Ami Zota
spent indoors breathing
indoor air

Phthalates & Phenols

Phthalates are found in cosmetics, toys, vinyl flooring and phenols, found in cleaning products,
as well as flame retardants and chemicals used in non-stick cookware. , they are thought to
What does dust contain? interfere with hormones and scientists believe they cause respiratory problems in children and
lower IQs. Small amounts can add up, Many of the chemicals linked to cancer, developmental
Dust consists of dead cells, hair, dander and problems and infertility.
some potentially harmful substances
“shed” by household objects
 Solutions

What can be done to counter the dangers of household dust

Lifestyle Changes to Reduce Dust Removing Existing Dust

Glass Storage Ceramic Cookware Wet Mopping Sealing Cracks

Store food and beverages in glass rather than plastic, since chemi- Replace non-stick pots and pans with ceramic or glass cookware Wet mop hard floors regularly, which will prevent dust from accumu- Caulk and seal cracks and crevices where dust might otherwise
cals can leach out of plastics and into the surroundings lating accumulate

Organic Toiletries Wooden Toys Vacuum Cleaners Air Purifiers

Switch over to organic brands of toiletries such as shampoo, tooth- Minimize use of plastic baby and child toys, opting for those made Use a powerful vacuum cleaner with HEPA filters to remove dust Install air purifiers in the air conditioning system or place free stand-
paste, antiperspirants, and cosmetics that are free of phthalates of natural wood or fabric instead froom hard to reach spaces ing ones around the house.
 Research

The types of Vacuum cleaners and the spaces they are used to clean

Floor, Carpets, Tiles, Hard flooring Canister vacuum cleaners & Floor bots handheld vacuum cleaners with attachments Furniture, Counters, Sofas, Tables

Walls, Partitions, Ceilings, Doors Canister vacuum & long neck wireless cleaners Tight Spaces, Blinds, Curtains, Below tables, shelves

The existing vacuum cleaners have difficulty

handling non rigid surfaces like blinds and
curtains. Also tight spaces like storage and
spaces below tables and sinks requires the
cleaner to have a certain flexibility
 Research

Focusing on handheld vacuum cleaners, what are the Inaccurate Movement of Mouth
factors that limit their flexibility ? The movement intended by the wrist and the resultant
movement of the mouth don’t match due to the distance
between them
Various handheld vacuum cleaners were used to figure out the factors which are
limiting the usability of these devices on surfaces that require greater control and
in spaces that require a small footprint.

Internal Components
The heavy parts like the motor, filter and dust cham-
ber sits inbetween the handle and the vacuum mouth.
This leads to stress on the wrist and a bulky device
movement

Stress on Wrist
The weight of the whole device falls on the wrist. Due to
the weight, the device cannot be controlled easily
 Ideation

Restructuring the parts in relation to the human body to

facilitate greater device flexibility

Wearable Vacuum
Cleaner?

Integrate into palm Re-position component housing

Bringing the mouth of the vacuum cleaner into the palm of the user bypassing Moving the heavy internal components away from the wrist and allowing the user
the bulky internal components. By bringing the vacuum mouth into the palm, to “wear” it on their waist. This new position facilitates greater flexibility as the
vacuuming becomes as simple as wiping using a piece of cloth users arms, wrists and palms are free to move and flex in any angle

Connecting both modules

 Ideation

Collating and creating inspiration for the form and the appearance of
the wearable vacuum cleaner

Along with the creation of inspiration boards for the product’s materiality and aesthetic,
various forms for the “waist volume” (motor+filter+dust chamber) were explored through
quick digital models

Transparent Volumes Smooth Transitions

Soft Materials Hand module form type

 Concept

“ ZUCI ”, pronounced Zu-Chi means “Clean” in the ancient Indian language of Sanskrit
 Concept

The three main parts of the wearable vacuum cleaner

Waist Volume Lumbar Belt Palm Module

This is the part that houses the motor, filters and the dust collection chamber. It snaps on to a A broad belt on to which the waist volume snaps on to, its made out of soft skin friendly fabric This is part worn by the user on their hand, a strap secures the module under their palm. This
belt which is worn around the waist. This shifts the bulky parts away from the arm facilitating with an added cushion layer to provide padding to the wearer. It has the device controls integrat- module is connected to the waist volume by a silicon hose, its form ensures a comfortable and
greater flexibility and usability ed into the belt in the front stress free cleaning experience
 Concept

Breakdown of the waist volume

Waist Volume Waist Volume Waist Volume

Snapped on to the belt, it can be released by pressing the button on the belt. This part consists of a pill like housing, divided into two sections. the satin finished aluminium section When the device is switched on, and the hand module sucks dust in, the dust is pulled into the waist
A strap built into the volume allows users to pick it up easily houses the motor, Hepa filters and the vents. The frosted plastic section houses the dust chamber volume through the silicon hose. Here, the dust is trapped by the hepa filters and the filtered air exits
through the vents
 Concept

Details of the Palm Module

Palm Module Palm Module Interior

The palm module is a molded silicon part, this gives the part the ability to flex and adjust to the space being cleaned The underside of the palm module is concave like, grooves run along its inside channelizing the dust into the hose and to the waist volume
 Research

Redefining how the user interacts with a vacuum cleaner

Light and Flexible
The user can now use the human arm and wrist to its full
potential and reach hard to reach corners and spaces
Apart from handling tight spaces more effectively, Zuci approaches the users interaction with the
device from a more ergonomic point of view. Through this approach, Zuci attempts to shift the ex-
periences associated with cleaning from being just an unavoidable task into a more positive and
playful experience.

Device Range
The relation between the users height and the hose
length decides the range of the device. But the aim of
this device is to reach tight corners around us and not
ceilings

Bulky Components Repositioned

The internal components have been repackaged in a
contemporary casing and repositioned so that it doesn’t
interfer
Bibliography

Context & Research Images

Images sourced from stock photography sites like UnSplash, Pexels and Shutterstock

Zuci - Research Source

How cleaning could save you
https://www.thesun.co.uk/living/1783244/dangerous-chemicals-found-lurking-in-dust-can-cause-cancer-and-infertility/

What dangers are lurking in your household dust

https://articles.mercola.com/sites/articles/archive/2015/09/12/household-dust-danger.aspx

Zuci Research Page Icons

Dust icon created by Veysel Kara for Noun Project
Alert icon created by Yo! Baba from the Noun Project
Thank You