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Hil CD 230910
Hil CD 230910
Company Background
Hyderabad Industries Limited (HIL), incorporated on 17 June 1946, is a flagship company of the
C.K.Birla group of companies. The company is one of the leading manufacturers of Fibre Cement Sheets
in India with a market share of about 20.5%. HIL markets its product fibre cement sheets under the well‐
known brand ‘Charminar’.
Product Segment
Fibre Cement Roofing Sheets
HIL is one of the leading manufacturers of Fibre Cement Sheets in India with an estimated market
share of about 20%. The company markets its product fibre cement sheets under the well‐known brand
‘Charminar’, which commands a band premium of between 2‐4%.
The company derives more than 80% of its total turnover from this product segment. 80% of the sales
come from rural markets (making it also a rural play) with the balance 20% coming from the industrial
and other segments (warehouses, poultry, urban slums etc).
To retain its leadership position, the Company has been increasing its manufacturing capacity and is also
further strengthening its marketing and distribution network.
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Highlights – FY10
Particulars Fibre Cement Sheets Thermal Insulation AAC Blocks Aerocon Panels
Capacity 854500 MT 6000 MT 100000 CuM 460000 MT
Production 771639 MT 5353 MT 79660 CuM 21788 MT
CaUT 90.3% 89.2% 79.7% 4.7%
Sales Qty 729767 MT 5332 MT 74882 CuM 21580 MT
Sales (` Cr) 609.3 33.3 29.3 22.0
Realisations (`) 8349.1 per MT 62359.3 per MT 3906.2 per CuM 10171.5 per MT
Source: Company, CD Research
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Industry Outlook
⇒ Growth for Cement product industry depends on Real estate and construction and infrastructure
related activity. With the initiatives made by the government in various infrastructure projects, road
networks and housing facilities, coupled with the housing sector boom and urban and rural
development, high growth in the cement product industry is expected in forthcoming years.
⇒ There is a strong correlation between the demand for roofing and GDP growth. The demand for
roofing grows at about 1.3‐1.5x GDP growth. Hence, with the Indian economy expected to report
GDP growth upwards of 8% in FY11 as per the RBI’s estimates, demand for roofing is expected to
grow in the 10.5‐12% range.
⇒ The Fibre Cement Sheet business is poised for growth over next few years on account of anticipated
migration from thatched and tiled roofing to more refined roofing. Fibre Cement Sheets are gaining
popularity as they are better insulator of heat, less‐expensive, safer, need no maintenance and last
longer when compared to competing roofing material.
⇒ The implementation of the UIN Programme is expected to further boost income for the rural poor
thereby increasing the potential market for usage of fibre cement sheets in rural areas. The
Government of India, with an aim to provide adequate shelter to the rural poor has introduced
programmes like Indira Awas Yojna (63% higher allocation in FY11 compared to last year), Golden
Jubilee Rural Housing Finance Scheme, Pradhan Mantri Adarsh Gram Yojana, Productive Housing
in Rural Area and Rural Housing Fund which is a positive development for the industries in the
roofing sector.
⇒ The demand for Green Building Products is increasing the world over on account of serious concerns
about the environment and the impact on energy consumption.
⇒ Demand for insulation products will continue to remain robust due to fresh investments for green
field projects as well as replacement and modernization of plants in the cement, fertilizer,
petrochemical and other industries. All the user industries have huge industrial capex lined up
during next 2‐3 years. According to Crisil, Indiaʹs total industrial capex over the FY09‐FY12 period
will grow at CAGR of 7%.
⇒ The market for AAC Blocks is directly dependent on the construction of multistory apartments and
commercial buildings in particular. With the recovery in real estate sector we expect the demand to
start growing henceforth.
⇒ Lately AAC blocks are gaining popularity compared to conventional clay bricks. Compared to clay
bricks, AAC blocks are one‐third lighter. Moreover usage of AAC blocks reduces ambience heat
inside the building in a great manner. Construction is also much faster. The annual demand for AAC
blocks is estimated at around 3‐4% of total clay brick demand and it is fast gaining popularity
among big builders. Hyderabad Industries being the only listed player is expected to benefit
immensely.
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Investment Arguments
Diversified business model
From a mere roof manufacturing company, HIL has evolved into a multi product, green building
products organization. The company has gradually diversified from a one‐product company into other
areas such as Autoclaved Aerated Concrete (AAC) blocks, thermal insulation products and other
products like Prefabricated building panels, Hysil powder, Spares and accessories etc.
With the “Green Building” concept gaining
importance and growing acceptability for
cement boards and panels as a substitute for
plywood, HIL’s strategy to diversify into allied
products like cement blocks, boards, panels etc
should gain acceptance and market share going
ahead.
This will help HIL de‐risk its business model and
diversify its revenue stream. Moreover these
value added (green) products command much
higher EBIT margins as compared to cement
sheets (commoditized product), thereby helping
in improving overall margins of the company.
Source: CD Research
Robust capacity expansion plans
HIL has been constantly exploring the option of enhancing the capacity at its existing location and also to
set up new plants in new strategic locations to keep pace with the growing demand for its products and
retain significant share in the market.
HIL is also contemplating putting up another 3,000 tpa thermal insulation plant in FY11 for a Capex of
about ` 25‐30 crore. The company plans to fund most of these capex through internal accruals.
The company is expected to immensely benefit on the back of increasing demand for its product
segments. Demand for cement sheet is expected to grow at a CAGR of more than 10%. Demand for
AAC blocks and thermal insulation products will remain robust due to ongoing infrastructure push
and industrial capex.
Source: CD Research 8
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We expect the contribution of AAC block business to the total turnover to increase in coming years,
which will de‐risk its business operations and will provide further stability to overall revenues as
demand for AAC block comes from industrial segment unlike demand for cement sheets that
depends on cyclicality of housing segment. AAC block business also commands much better EBITDA
margins of around 20% as compared to cement sheets, where margins hover at 13‐15% depending on
cyclicality.
Source: CD Research
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20%
The company has taken a number of initiatives to reduce
costs. These include increase in fuel efficiency,
0% manpower rationalization, more automation of
FY09 FY10 FY11E FY12E
processes, reduction in fixed costs etc. The company has
Fibre Sheets AAC Blocks Thermal Insulation Others a very strong Balance Sheet with a Debt: Equity Ratio
Source: Company, CD Research
of 0.25 and a RoCE of 43.50%.
In the first quarter of current financial year, HIL registered muted sort of performance mainly because of
poor monsoons last year leading to lower rural income and decline in margins on the back of increase in
excise duty from 4% to 10%.
Going forward, we believe HIL will maintain its growth
momentum on the back of aggressive capex plans
across the product segments.
1200 22.4% 21.7% 20.6% 25.0%
Top‐line is expected to grow at a CAGR of 19% over
1000 20.0% FY10 ‐ FY12E on the back of 85% growth in AAC Blocks
800 revenues (on the back of full scale operations leading to
15.0% 15.0% 79% growth in volumes) and 29% growth in Thermal
600
10.0% Insulation business (on the back of 31% growth in
400 volumes). Flagship product Cement Sheet is expected to
200 5.0% register a top‐line CAGR of 15% over the same period
led by 11% increase in Cement Sheet sales volumes.
0 0.0%
FY09 FY10 FY11E FY12E EBITDA margins are expected to ease a bit and
stabilize around 20% on the back of moderate increase
Sales Profit EBITDAM% in raw material prices.
Source: Company, CD Research Increase in depreciation (Capex of ` 115 crore & ` 100
crore in FY11 & FY12 respectively) and interest expenses
would limit the CAGR in Net Profit to 12% over FY10 ‐
FY12E.
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Peer Comparison
Equity Market D:E ROCE EV/ PBIDTM
Company Name PE P/BV
(`. Cr) Price Ratio (%) PBIDTA (%)
Everest Industries 15.0 254.0 10.6 2.0 1.0 16.1 5.3 10.3
Hyderabad Industries 7.5 624.0 5.4 1.6 0.3 43.5 3.1 22.4
Ramco Industries. 8.7 70.5 10.4 1.7 0.8 16.3 6.1 21.2
Sahyadri Industries 9.6 166.0 6.2 1.8 1.2 32.3 3.4 19.0
Visaka Industries 15.9 157.5 4.7 1.0 0.8 26.2 2.7 18.3
Source: Capitaline, CD Research
⇒ HIL has far superior earnings profile and return ratios as can be seen from the above comparison.
It has a strong balance sheet with a Debt:Equity Ratio of 0.3, a consistent track record of healthy
performances and ROCE (return on capital employed) of ~44%. The company has the highest
operating margins in comparison to its peers.
⇒ Diversification into value added (green) products will lead to a de‐risking of the business model.
Moreover it would lead to further improvement in margins in long term as these advanced building
products and thermal insulation products enjoy better margins as compared to cement sheets
(commoditised product), thereby helping in improving overall margins of the company.
⇒ On relative valuation basis, HIL is better placed than most of its peers as the stock trade at a P/E of
5.4 x & P/BV of 1.6 unlike most other industry players that trades at higher multiples.
⇒ Given the superlative earnings profile, strong balance sheet, diversification into value added
products and reasonable valuations; we strongly believe that HIL is due to get re‐rated and
command much higher multiple in times to come.
Financials
Profit & Loss In `. Crores
Year ended 31st March FY08 FY09 FY10 FY11E FY12E
Net Sales 480.96 618.85 703.69 830.14 999.35
Other Income 5.57 4.20 6.75 7.50 8.30
Total Income 486.53 623.05 710.44 837.64 1007.65
Total Expenditure 445.73 530.22 552.90 657.88 801.33
PBIDT 40.80 92.83 157.54 179.76 206.32
Interest 7.78 9.42 6.25 7.98 9.18
PBDT 33.02 83.41 151.29 171.78 197.14
Depreciation 11.12 13.98 15.55 22.33 25.93
Tax 7.82 25.34 46.02 50.81 58.21
Reported PAT 14.08 44.09 89.72 98.64 113.00
Extra-ordinary Items 0.41 (0.75) (0.03) 0.00 0.00
Net Profit 13.67 44.84 89.75 98.64 113.00
EPS (FV ` 10) 18.25 59.87 119.83 131.69 150.87
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⇒ Asbestosis is a lung disease associated with oneʹs exposure to asbestos products. Thus in the western
countries, due to uncontrolled usage of Asbestos, there were cases of people suffering from
Asbestosis. In India there is a ban on the usage of blue and brown varieties of asbestos. Any
government initiative to completely ban the usage of asbestos will force industry to look for
alternative and may increase the overall cost. However, with government thrust on affordable
housing projects, there seems to be remote chances of complete ban on usage of asbestos.
⇒ Any change or decrease in spending by the government through rural schemes like NREGA, Indira
Awas Yojna etc. could reduce the purchasing power of rural people.
⇒ Rural income is largely dependent on agriculture, which is a function of monsoon. A poor monsoon
could have adverse effect on the demand for roofing in rural India.
⇒ Increase in raw material prices higher than our expectations will negatively impact HIL’s margins.
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