Page |1

I. EXECUTIVE SUMMARY

Potato Hotdogeu is a snack house in which its specialty is to serve a

mouth-watering snack to satiate the cravings of customers. Potato Hotdogeu also
offers mixed mojos, hotdog puffs and lemon iced tea. Mixed mojos is composed
of deep fried eggplant and potato chips with a variety of flavors like barbeque,
cheese and sour cream. Hotdog puff is a snack that is made up of cheese, ham,
hotdog, and bread. In addition to this, lemon iced tea is served to alleviate the
thirst of the customers.

People with varying incomes, people who pass by the street, regardless of
age will all be included in the target customers of Potato Hotdogeu. Basically, the
business will be located near school because our target customers include
students. Specifically, a commercial space in front of Iglesia Ni Cristo Camarin
and near Camarin High School at Cadena De Amor Street, Camarin, Caloocan
City and will operate from Monday to Friday from 8 am to 8 pm.

The entrepreneur chose Sole proprietorship as a form of ownership, since

it is the simplest way of putting up a business. Also, sole proprietors can make
quick decisions as well as have complete control on how to manage the
business.

The business will be profitable by means of creating a new niche in the

snack industry. Potato Hotdogeu will increase sales by more than P7,119,314.89
over 5 years while maintaining a gross margin of 10%. Potato Hotdogeu will
establish itself as an exceptional snack in Camarin, Caloocan City.  The
entrepreneur also gains a competitive advantage through offering asymptotic
ideas of products that are new to the food industry —bringing innovation to the
hotdog by combining it with cheese then coating it with batter. The entrepreneur
will ensure that the product is thoroughly made following the food and safety
guidelines alongside with the proper hygiene.
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VISION.

To become globally competitive food company that provides the consumer and
industrial markets with value-laden quality products and services. Potato
Hotdogeu subscribes fully to this vision of being always the desired place for
great lemon iced tea beverage and delicious complementary potato and hotdog
products to enjoy with family and friends around the world across all races
beyond all borders.

MISSION

Potato Hotdogeu is made to provide high quality, innovative, and unique

premium snack for all ages. It will also create a friendly atmosphere where the
target customer will surely love the snack food without concerning the price itself
and also the calories that our product has. We want to create an environment
that will bring comfort to everyone. Providing the customers high quality products
and services will generate satisfaction

REVISE THE MISSION AD IT DOES NOT ALIGN WITH THE VISION

Core Values:

 Professionalism, Integrity, Transparency, and Excellence.

PROOF
OBJECTIVES LONG TERM AND LONG TERM
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II. COMPANY DESCRIPTION

INSERT THE REASON WHY THE NAME IS POTATO HOTDOGEU

CHANGE THE OPENING HOURS TO 6AM- 8/9PM

Potato Hotdogeu is a snack house specialized in serving mouthwatering

snacks that will satisfy the consumer’s cravings. It is served quickly in a disparate
and entertaining environment. The business would be located at Cadena de
Amor Street, Area B. Camarin, Caloocan City. The Potato Hotdogeu will be
operate during Monday to Friday from 8 am to 8 pm.

PRODUCTS AND SERVICES

Products

The underlying philosophy of this business in selecting products is to

choose a line that will bring consistent quality, affordable prices, and product
satisfaction to the customers. The product focus for this business will be hotdogs
with cheese coated with batter and potato crumbs. The resulting gold coat is
lighter, crisper, and less receptive to oil since it is made with premium and high
quality fine ingredients that will surely stimulate the customer’s appetite. Among
the competitors, this business presents a product that is different from the usual
hotdogs. Also, the price is cheaper than others to make it more affordable.

PROOF THAT IT IS AFFORDABLE AND CHEAPER THAN OTHERS

MAKE A TARGET PROFILING

Service Offered

This business ensures to deliver high quality service to our customers.

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The management have personally researched and sampled each of the

products that is offered to ensure the quality that the product guarantees.
Furthermore, this product is thoroughly made following the food and safety
guidelines alongside with the proper hygiene.

PROOF OF THE SAMPLING

PROMOTION AND ADVERTISING EXPENSE

Size of the Business

The entrepreneur decided to make it a small enterprise because the

business is new and starting to establish its name and products in the market.
The entrepreneur preferred sole proprietorship as a form of ownership since it is
the simplest way in starting up a business. Likewise, sole proprietors can make
quick decisions as well as have total control on how to manage the business.

Office Equipment and Personnel

Office Equipment OR OFFICE SUPPLIES AND TOOLS

The business enterprise will need office supplies and equipment that can
be used by the employees to make the work faster and easier. The business
will need bond papers, pens, clips, fasteners, scotch tapes, scissors,
record book, planner, thermal papers, and document holder. UNDER
SUPPLIES

In preparation for Potato Hotdogeu products, the business will need the
following tools: spoon, fork, tongs, knife, wire whisk, bowl, strainer, grater,
cookie cutter, measuring spoon and cups. Electric mixer will be used for mixing
and beating ingredients and a Double Deep Fryer will be needed to make sure
that the products can be completely covered in hot oil to be fried.

Personnel
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To help the business achieve its goals, great leadership and management
is a must. Effective and efficient employees will be needed. Potato Hotdogeu will
hire 5 people to facilitate the needs of the customers. For overseeing the work
performance of the employees, the business will need a manager. The manager
will also be the cashier in the business. The owner will hire a chef that will be in
charge of all the activities related to the kitchen. For providing quality service to
customers, the owner will also hire a service crew. The service crew will also be
in charge in maintaining the cleanliness in the area. Three persons will be
substitute for chef and service crew

BACKGROUND OF ENTREPRENEUR

Ms. Alyssa Venice Va-al is an entrepreneur and owner of Potato

Hotdogeu, a new business franchise. She finished a 2-year cookery subject
and graduated with high honors. Also, the entrepreneur’s fondness in food and
how it was made brought up the idea of putting a unique product on the market.
Moreover, her love for eating and cooking gives her the idea of creating a
product with her favorite snack—hotdog and corndog yet giving a new twist or
combination to offer in the market. With her pursuance and dedication, she came
up with an idea of using potato as a coating instead of the traditional flour and
bread crumbs. To tickle the consumer’s taste buds, there will be an added
cheese to make the product much appealing to the general public. The
entrepreneur is also conducting thorough research and studies on improving and
attaining a greater scope of the product.

SWOT ANALYSIS

DO BENCHMARKING

Strengths

● Location
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The business's location is near schools and churches which are a

great source of potential customers. Moreover, the business
establishment is visible to all the commuters, residents and visitors.

● Uniqueness

We stand out as a unique and popular shack of all time that comes
with an affordable price and sells healthy food.

PROOF THAT IT IS UNIQUE?

● Strong Management

We have assembled a team that embraces different disciplines with

expertise in all areas of the business.

Weaknesses

● Lack of Capital

All start-up funds will come from loans and investors.

YOU CAN SAY THAT THE SOURCE IS CAPITAL SINCE IT

CAME FORM SAVINGS

● Lack of Reputation

The business has not established a name as a reputable shack yet.

Contingency plan

The management ensures that the loans and investments will

return in the given time of commitment.
 Page |7

The entrepreneur will use an advertising strategy in order to

establish a strong relationship with customers. The business will also
provide free sample products for consumers to see what the business
offers.

Opportunities

● Lack of Competition

Since the product is new in the area and no one sells the same
product the entrepreneur has, the entrepreneur will have no competition in
operating the business.

PROOF (DIRECT AND INDIRECT)

● Population Growth

The population growth of the students near the entrepreneur's area

is rapidly increasing.

Threats

● Being unprepared for opening numbers

Initial poor service or product quality could discourage customers

from returning.

REVISE AND/OR MOVE IT TO WEAKNESSES

Contingency Plan

The management will ensure to provide high-quality products and

services.
 Page |8

Providing sufficient numbers of personnel to attain and accommodate the

needs of the customers.

III. PRODUCT PLAN

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Hot Dog lovers like to taste various hotdogs as time goes by. It is one of the
reasons why this business redefined hotdogs such as adding more ingredients to
make it more flavorful. This business provides juicy hotdogs skewered with
cheese then coated with batter and potato crumbs coupled with exceptional
customer service in a comforting atmosphere. Customers who will buy Potato
Hotdogeu can watch the chef create their snack. To rise above competitors,
Potato Hotdogeu will offer options to satisfy common health whether it is required
by allergies or simply by a choice. In detail, if a customer is allergic to cheese
then that ingredient can be removed. The high quality and hygienic processing
environment will surely make the product attract many customers and create a
wider market share.

Potato Hotdogeu also offers mixed mojos, hotdog puffs and lemon ice tea.
Mixed mojos is composed of deep fried eggplant and potato chips with variety of
flavors like barbeque, cheese and sour cream. Hotdog puffs is a snack that is
made up of cheese, ham, hotdog, and bread. In addition, lemon ice tea is served
to alleviate the thirst of the customers.

What is your plan if not all the products were sold

Gaano tatagal ang product nyo

 P a g e | 10

IV. MARKETING PLAN

A. Target Customers

Potato Hotdogeu is a product with an affordable price for all mostly to

students with a limited allowance. People of all ages, children and adults enjoy
delicious snacks, and therefore will be included in the target customers. This
product is not a high-priced item and, as a result, will be available to nearly all
people regardless of varying incomes. The business is located near schools so
the target customers will include students. Locals and other people who pass by
the street, with varying ages and different income levels, will all be included in the
target customers of Potato Hotdogeu.

How can you say it is affordable, proofs pls if hindi kaya ilagya, wag
nalang sabihing affordable

CONSIDER THE NEEDS OF YOUR PRIMARY MARKET : STUDENTS

DO PROFILING / SAMPLING

B. Competitive Advantage

Potato Hotdogeu is the most popular shack of all time that comes at an
affordable price. It is located at Camarin, Caloocan City because the
entrepreneur believes that the product will be widely known in a huge population.
The entrepreneur’s product offers asymptotic ideas that are new to the food
industry —bringing innovation to the hotdog combined with cheese and coated in
batter and introducing a new way to serve amid competition in the market. Also,
the product is snack-friendly which means that there's no hassle on carrying this
delicious and affordable snack created perfectly for the time-oriented society. As
said in the services provided by the business, the entrepreneur will ensure that
the product is thoroughly made following the food and safety guidelines
 P a g e | 11

alongside with the proper hygiene. The entrepreneur will give the highest
standard and focus on the mission and vision of the company. As a part of the
business industry, the entrepreneur will ensure to satisfy the customers’ needs
and wants

BENCHMARK WITH DIRECT AND INDIRECT COMPETITORS AND

LOOK FOR YOUR EDGE

PWEDENG MAGNAME DROP

C. Location

Location Address

Potato Hotdogeu will be located in a commercial space in front of Iglesia

Ni Cristo Camarin and near Camarin High School. The address will be Cadena
De Amor Street, Camarin, Caloocan City.

This is an excellent location to serve our target market. The commercial

space is centrally located and easy to find from anywhere in the area. Locating
on this street will be easy for our customers, especially students, churchgoers
and residents, to reach us.
 P a g e | 12

Location Map
 P a g e | 13

ACTUAL PHOTOS BEFORE RENOVATION ( AND AFTER RENOVATION?)

D. Promotion

Being exceptional, creative, imaginative, competitive, and innovative is

vital to make one's product flourish. In order to distinguish Potato Hotdogeu in the
marketplace, the entrepreneur will use different promotional tools to cultivate the
products which include having placards, brochures, and also by giving flyers.
Being hospitable, having a congenial smile and pleasing personality is necessary
on employees not just to attract customers, but also to make the buyers feel
comfortable talking to them. Correspondingly, the entrepreneur will also use
social media accounts to entice customers. The entrepreneur can provide a
Facebook and Instagram account for the customers to see the products
that the business offers. TRANSFER TO TOP BEFORE OTHER
PROMOTIONAL TECHNIQUES

To make the customers satisfied, the entrepreneur will also prepare a

photoshoot wall in which the staff can take a picture of the customers and with
their consent, the pictures will be posted on the social media accounts. The
entrepreneur will only offer coupons and discounts if the customers purchased
more than 100 pesos for the product.

Do not use

GRAND OPENING EXPENSE

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E. Pricing
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PROPOSE A COMBO PRICE

COST PRICE- QTY PER MONTH- SELLING PRICE *INSERT IN APPENDICES

BREAKDOWN NG EACH ITEM FOR THE PRICING

BREAKDOWN NG DATA REGARDING COST PRICE

MARK UP

EVERYDAY SALES FOR MONTH ( MUST BE REASONABLE)

ASK THE COMPETITORS ABOUT THEIR SALES

Potato Hotdog

Ingredients Price

Potato 15

Hotdog 32

Pancake mix 26

Flour 5

Oil 10

Egg 7

Total 95

Solo Duo Barkada

P95/10 pcs. = P7.9/8 P95/10 pcs. = P7.9/8 P95/10 pcs. =

cost per pc. cost per pc. P7.9/8 cost per pc.

SP = 8+2 (25%) SP = 16+2 (12.5%) SP = 32+3 (08.6%)

SP = P10 per pc SP = P18 SP = P35

Mixed Mojos

Ingredients Price
 P a g e | 16

Eggplant 80

Potato 30

Powder(Flavor) 8

Oil 20

Total 138

Solo Barkada

P138/15 pcs. = P9.2 cost per pc. P138/15 pcs. = P9.2 cost per pc.

SP = 9.2+2.8 (30.43%) SP = 23+7 (30.43%%)

SP = P12 per pc SP = P30

Hotdog Puffs

Ingredients Price

Bread 35

Hotdog 32

Ham 35

Cheese 20

Mayonnaise 18

Ketchup 8

Total 148

Solo Duo Barkada

P148/13 pcs. = P148/13 pcs. = P11.38 P148/13 pcs. = P11.38

P11.38 cost per pc cost per pc cost per pc

SP=11.3+3.6(31%) SP=22.76+5.24(23%) SP=45.52+4.48(20%)

 P a g e | 17

SP = P15 per pc. SP = P28 P50

Lemon Iced Tea

Ingredients Price

Lemon 60

Iced Tea Powder 95

Water 30

Ice 25

Total 210

V. ORGANIZATIONAL PLAN

A. Form of Ownership

The entrepreneur preferred sole proprietorship as a form of ownership

since it is the simplest way of starting up a business. Sole proprietorship requires
 P a g e | 18

less paperwork and legal filings that make it less time consumable. Another
advantage is that the entrepreneur can keep all the profit and assets of the entire
business. Also, having this form of ownership allows the entrepreneur to have a
full control and decision-making power over the business. This can be beneficial
to the entrepreneur since the owner need not to discuss issues with business
partners and will be able to handle complicated problems without someone else
disagreeing or debating about the proposed solutions.

B. Authority of Principal

A principal is essentially another name for a company owner or member. In

almost every circumstance, the company principal's major responsibility is
managing relationships. Specifically, the principal handles client relationships
and business relationships, as well as work to develop the company's strategic
mission and long term vision. Also, the principal is responsible for compensating
the agent and offering indemnification--to compensate for damage or loss
sustained. The principal is considered a major party to a business transaction.
Responsible for decision-making and for any legal document that needs to be
processed.

The principal of the company will act as representatives of a company's

interest and are, in that way, ambassadors for the company. Therefore, the
responsibility of the business principal bears a significant influence.

C. Management and Team Background (Qualification, Duties and

Responsibilities)

General Manager / Cashier

 P a g e | 19

✔ Experience (at least 1 – 2 years experience)

✔ Education (at least graduate in business related course)
✔ Shows great leadership skills
✔ Good in communicating and flexible in solving complex problems
✔ Follows work ethics and able to lead team effectively

General Manager is tasked with overseeing daily business activities,

improving overall business functions, training heads of departments, managing
budgets, developing strategic plans, creating policies, and communicating
business goals. The General Manager will also be the Cashier of Potato
Hotdogeu. A cashier performs financial functions related to the collection,
accuracy, recording, analysis and presentation of a business, organization or
company's financial operations. 

Chef

✔ Experience (at least 1-2 years experience)

✔ Education (at least graduate in culinary courses)
✔ Requires a strong management and customer service skills
✔ Maintains proper hygiene and sanitation

A Chef creates and maintains a restaurant's menu and identity. From recipe

development to execution, they take the lead and ensure that food is prepared
properly and safely. They also supervise other kitchen personnel and are
responsible for making the administrative decisions for a restaurant.

Service Crew / Utility and Maintenance

✔ Experience (at least 1-2 years experience)

✔ Education (at least graduate in second year college)
✔ Highly organized and attentive to every detail
✔ Manages time well and possess a strong organizational skill
✔ Trustworthy, reliable, and responsible
 P a g e | 20

A service crew is responsible for preparing and serving food to customers.

It also covers all of the tasks needed to provide people with good
customer service. In addition to this, the service crew will also be the one
to manage utility and maintenance. A utility worker performs routine
maintenance activities in a variety of work environments. It is also their
duty to maintain the cleanliness of mechanical equipment and the
environment as well.

D. Recruitment

When applying for a job it is important that every step in processing the
applicant’s data is handled in a considerate way cohering to the confidentiality of
the information. Therefore, the entrepreneur must be transparent in the entire
recruitment process from submitting the applicants resume to signing the
contract with the business. Potato Hotdogeu will ensure that the information
received from the applicants will be private and only be used for applying
purposes.

This is the entrepreneur's recruitment process:

Apply for job

In recruiting an employee, the entrepreneur has two ways: Through online

and personal.

Through online, the applicants can find the vacancies in the Potato
Hotdogeu website. If the candidate is interested in one of the job vacancies, they
can apply directly through online by clicking the apply-button. They will fill-up the
needed information in the website and the documents will also attach in there.
The application and other documents will be read by the assigned consultant
from Potato Hotdogeu, who will afterwards assess their relevance according to
the job.
 P a g e | 21

Through personal, if the applicant is interested in one of the job vacancies,

he/she will submit the resume and other needed documents in the authorized
personnel in the Potato Hotdogeu.

Screening interviews

If the applicant is fit for the job, the employee will contact the candidate
and ask for further information, as part of the selection process.

Interviews

For the first personal interview, the applicants who have the highest
relevance for the position will be called in, which will be held with the responsible
employee from Potato Hotdogeu.

Assessment

Then, the applicant will be asked to carry out a personality profile and
perhaps other tests. He/she will get feedback from the employee regarding the
results.

Contract offer

The next step is the interview with the owner and hereafter the hiring
conversation will be held where the contract will be signed.
 P a g e | 22

Organizational Chart

COOK INSTEAD OF CHEF

BAWASAN YUNG TAO, OKAY NA YUNG 3 TAO

BAWASAN YUNG PASAHOD FOR THE FIRST YEAR

TANGGALIN SI SSS AT PHILHEALTH

 P a g e | 23

VI. OPERATIONS AND DEVELOPMENT PLAN

A. Operating Manufacturing Methods or Process

Products to Produce

“Potato Hotdogeu” produces unique combinations of hotdog and potato.

These new and yummy snacks can be paired with refreshing lemon iced tea at
very affordable price that suits the customer’s budget.

The company produces the following products:

• Potato hotdog

• Hotdog puffs

• Mixed mojos

• Lemon Iced tea

Unlike any other corndogs, Potato Hotdogeu’s main product, Potato

Hotdog is coated with seasoned potato to ensure the richness of the flavor that
will compliment the taste of the hotdog and cheese. Customers can enjoy the
food while gaining the nutrients from its ingredients, mainly the potatoes. Potato
is commonly known as a source of fiber, potassium, and vitamin C. Fiber in
potatoes decreases the risk of heart diseases and potassium helps the muscles
to work.

Another feature of the business is the Mixed Mojos, the fusion of potato
chips and eggplant chips with different variations of flavors. It can be bought in
cheese, barbeque, or sour cream flavor. Surprisingly, these chips are rich in
many nutrients that presumably suit the interests of many customers. The
 P a g e | 24

business will also offer the Hotdog Puffs, bread filled with hotdog, cheese, and
ham glazed with special sauce to highlight the product. Lastly is the Lemon Iced
Tea, a refreshing drink with the hint of zesty lemon.

All of the products will be served in paper containers, because the

business is trying to lessen the usage of plastic by refraining from plastic
packages. The business will assure the high quality service to every customer.
Any form of inconvenience can be reported directly to the owner to fix the issue
through process and for improvement of the service.

INGREADIENTS AND PROCESS IN BULLET FORM

B. Operating Facilities

1. Location

Potato Hotdogeu will be located in a commercial space in front of

Iglesia Ni Cristo Camarin and near Camarin, Caloocan City.

EXACT LOCATION

WHERE IS THE TARGET SPOT AND MEASUREMENT OF THE FLOOR PLAN

- MA’AM YVONNE

SUKAT NG PLACE

FLOOR PLAN

ACTUAL PIC BEFORE AND AFTER RENOVATION

 P a g e | 25

2. Space or Physical Plant

Floor Plan

This is the visual representation of our establishment from above

and outside. The place is spacious before the counter to have access for every
customer who will come in. There are two sets of tables with chairs and a long
table with four bar stools along with it. This is to accommodate our customers
who are willing to dine in our establishment. We also provide a clean restroom for
everyone who feels a need for it. For the actual store, we have a glass window
so that the customers and passersby will see the beauty of the view from inside
to outside our establishment. Lastly, there are paintings on the wall for display to
 P a g e | 26

attract customers for an instagrammable background. We provide a clean

establishment for everyone because the entrepreneur believes that a clean
establishment helps in making a good first impression on guests and helps to
boost customer loyalty.

Align the floor plan

Achitecture diagram (based on ariza’s group)

3. Tools and Equipment

Equipments are tools used to achieve a particular purpose or objective.

Business can't operate without the right tools. Choosing equipment is essential
since it makes the work faster and easier. It also affects the productivity and
effectivity of the business itself.

The following tools and equipments are needed in order to make Potato
Hotdogeu's products:

Bawasan ang EQUIPMENTS NA HINDI KAILANGAN

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Spoon

A utensil that consists of a small shallow

bowl with a relatively long handle primarily
used in eating and serving foods.

Fork

A utensil that is usually made of metal that

is used for lifting food to the mouth or
holding it when cutting.

Measuring spoons

A spoon-shaped kitchen utensil, varying in

size from a dash to 1 tablespoon or 15
milliliter measures that are used to hold
specific amounts of both dry and liquid
ingredients.

Knife
 P a g e | 28

A tool used for cutting, usually consisting of

a metal blade and a handle.

Measuring Cups

A kitchen utensil used primarily to measure the

volume of liquid or bulk solid cooking ingredients
such as flour and sugar.

Wire whisk

A cooking utensil which can be used to

blend ingredients smooth or to incorporate
air into a mixture.
 P a g e | 29

Tongs

A tool that is often U-shaped, having long

sides for picking up objects without touching
them, used by pressing or moving the sides
together until the free ends hold the object.

Chopping board

A kitchen utensil used as a protective

surface on which to cut or slice things.

Bowl

A round dish or container typically used to

prepare and serve food.
 P a g e | 30

Strainer

 Is used to strain liquids away from other

ingredients and to sift fine ingredients away from
larger ingredients. 

Grater

A kitchen tool used to grate foods into fine

pieces.

Cookie Cutter

A cutting tool used in making cookie patterns cut

into dough to form a shape.
 P a g e | 31

Liquefied petroleum gas

A compressed gas that consists of

flammable hydrocarbons (such as propane
and butane) and is used especially as fuel or
as raw material for chemical synthesis.

Electric mixer

Kitchen equipment which uses a gear-driven

mechanism to rotate a set of beaters in a
bowl containing the food to be prepared. It
automates the repetitive tasks of stirring,
whisking or beating.

Double Deep Fryer

Is a kitchen appliance used to heat cooking

oils so foods can be completely covered in hot
oil to be fried.
 P a g e | 32

The sources that are needed for the products should follow strict guidelines to
make the output high in quality. The sources of raw materials will be derived from
the designated supplier. To maintain the quality of the raw material, the supplier
will be chosen significantly. The Carlos Trading is one of our supplier for the
hotdogs that is found in the Camarin Kiko Wet Market Camarin Road,
Novaliches, Caloocan, Metro Manila.

D. Purchasing Procedures

1. Determining Purchase Budget:

The manager prepares a purchase budget for the forthcoming
financial year, in which it contains detailed information with regards to the
quantity to be purchased, quality of materials, time of purchase and the
sources of procurement.

2. Receipt of Purchase Requisition:

A purchase requisition is a form used as a formal request in
purchasing materials

3. Determining Sources of Supply:

In determining sources of supply, the entrepreneur needs to focus
on the following factors: price, quantity, quality, time of delivery, terms of
payment, trade discount and reputation of suppliers.

4. Placing Order:
After selecting a supplier, a formal purchase order is sent for the
supply of goods. This order should contain details about the quantity,
quality, price, mode of delivery, terms of payment etc.

5. Follow-Up of Purchase Order:

The suppliers may be reminded of the date of delivery of goods. A
follow-up of purchase order is necessary to receive stocks on time.

6. Receipt and Inspection of Materials:

 P a g e | 33

Unpacking goods, checking their quantity are compared to that

given in delivery challans. Any discrepancy in items is reported to the
purchase department. The specifications and quality of goods is also
checked at this stage.

7. Checking Invoices:
They check the invoices supplied by the vendor with that of its own
records. The quantity, quality, price, terms etc. are compared with those
given in purchase order.
E. Technology Utilization

The quality of the product would depend on the quality of the raw
materials and the process itself. If the raw materials do not pass the speculations
needed, the quality of the final product that the owner's desire would probably not
meet its expectation. The business primary raw product, hotdog and potato, will
be enhanced through deep cultivation of the product's full potential and use. The
entrepreneur will produce a product that would likely to create an opportunity for
the buyers to have a better choice in buying a snack. Through the use of
technology, the innovation of the owner's product becomes more creative and
unique than the other products in the business line.

VII. FINANCIAL PLAN

INITIAL CAPITAL Php 500,000

5 Year Projected Sales

TOO MUCH SALES PROJECTIONS

TRIM DOWN THE COST AND OTHER EXPENSES, LESSEN THE

PROJECTED SALES - MA’AM YVONNE

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

4,043,650 4,448,015 5,070,737.1 5,932,762.41 7,119,314.89
 P a g e | 34

5 Year Projected Cost

PARTICULARS YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Cost of Goods
Sold
Beginning
0 30245.76 63516.1 101444.29 145820.27
Inventory
1264272.7 1479199.1
Purchases 1008192 1109011.2 1775038.97
7 4
Total goods
1139256.9 1327788.8 1580643.4
Available for 1008192 1920859.24
6 7 3
Sale
Ending
3024576 63516.1 101444.29 145820.27 199071.45
Inventory
Total Cost of 1075740.8 1226344.5 1434823.1
977946.24 1721787.79
Goods Sold 6 8 6
10% 14% 17% 20%

5 Year Projected Net Profits

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Revenues 4043650 4448015 5070737.1 5932762.41 7119314.89
Cost 2,728,940 2,744,264.11 2,901,048.68 3,116,004.53 3,409,757.39
Profit 1,209,533.2 1,567,450 1,996,113.35 2,591,417.25 3,412,792.9

5 Year Projected Income Statement

Year 1 Year 2 Year 3 Year 4 Year 5

Total
4,043,650 4,448,015 5,070,737.1 5,932,762.41 7,119,314.89
Revenue
Cost of Goods
977,946.24 1,075,740.86 1,226,344.58 1,434,823.16 1,721,787.79
Sold
Less Selling and Administrative Expense:
Non-
Consumable 2,863 2,891.63 2,920.55 2,949.76 2,979.26
Supplies
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Office
Supplies 6,382 6,445.82 6,510.28 6,575.38 6,641.13
Expense
Prepaid Rent 60,000 60,000 60,000 60,000 60,000
Emergency
and Security 10,369.00 0 0 0 0
Expense
Advertising
3,850 3811.5 3,773.39 3,735.66 3,698.3
Expense
Utilities
34,800 36,540 38,367 40,285.35 42,299.62
Expense
Salaries
1,404,000 1,404,000 1,404,000 1,404,000 1,404,000
Expense
Gas and Oil
18,240 18,604.8 18,976.9 19,356.44 19743.57
Expense
Renovation
78,000 0 0 0 0
Expense
Legal
8,500 8,500 8,500 8,500 8,500
Expense
SSS and
PhilHealth 74,790 78,529.5 82,455.98 86,578.78 90,907.72
Expense
Maintenance
49,200 49,200 49,200 49,200 49,200
Expense
Total Selling
and
1,750,994 1,668,523.25 1,674,704.10 1,681,181.37 1,687,969.60
Administrativ
e Expense
Gross
1,314,710 1703750 2169688.42 2816757.88 3709557.5
Income
Net Income 1,209,533.2 1,567,450 1,996,113.35 2,591,417.25 3,412,792.9

TOTAL PROJECTED COST

PROJECTED COST
Expenditures AMOUNT
Consumable Supplies Php 84,016.00

Non- Consumable Supplies 2,863.00

Office Supplies Expense 1,047.00

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Machineries and Equipment 23,667.00

Emergency and Safety Expense 10,369.00

Furnitures and Fixtures 46,257.00

Prepaid Rent 15,000.00

Advertising Expense 3,850.00

Utilities Expense 34,800.00

Salaries Expense (lessen) 117,000.00

Gas and Oil Expense (too much) 1,520.00

Renovation Expense 78,000.00

Legal Expense 8,500.00

SSS and PhilHealth Expense 6,232.50

Maintenance Expense 4,100.00

TOTAL PROJECTED COST Php 437,221.50

TRIM DOWN EXPENSES

EXPENSES

CONSUMABLE SUPPLIES

ITEMS QTY UNIT UNIT MONTHLY ANNUALLY

PRICE
Hotdog 120 Kilo 150 18 000 216 000
Potato 200 Kilo 60 12 000 144 000
Cheese 100 Bar 36 3 600 43 200
Flour 100 Kilo 25 2 500 30 000
Egg 2 Tray 95 190 2 280
Vanilla extract 10 bottle 37 370 4 440
Evaporated milk 30 Can 41 1 230 14 760
Eggplant 120 Kilo 80 9 600 115 200
Ham 150 Pack 35 5 250 63 000
Bread 200 Pack 35 7 000 84 000
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Mayonnaise 2 Liter 313 626 7 512

Ketchup 2 Gallon 200 400 4 800
Iced tea powder 40 Kilo 95 3 800 45 600
Lemon 20 Kilo 156 3 120 37 440
Water 60 Gallon 30 1 800 21 600
Ice 50 Pack 25 1 250 15 000
Cheese powder 15 Kilo 65 975 11 700
Sour cream 15 Kilo 65 975 11 700
powder
Barbeque 15 Kilo 65 975 11 700
powder
Oil 30 Liter 50 1 500 18 000
Tray paper 300 Pcs 3 900 10 800
Plastic cup
10 oz. 600 Pcs 3 1 800 21 600
12 oz. 500 Pcs 3 1 800 21 600
Garbage bag 2 Roll 30 60 720
Tissue 15 pack 30 450 5 400
Sponge 5 Pack 15 75 900
Dishwashing 1 Gallon 240 240 2 880
liquid
Toothpick 20 Pack 10 200 2 400
Skewers 40 Pack 50 2 000 24 000
Brown paper bag
Small 100 Pcs 1 100 1 200
Medium 100 Pcs 1.50 150 1 800
Alcohol 15 bottle 72 1 080 12 960
TOTAL Php 84,016.00 Php 1,008,192.00

NON- CONSUMABLE SUPPLIES

ITEMS QTY UNIT UNIT PRICE TOTAL AMOUNT

Chopping Board 2 Pc 100.00 Php 200.00
Kitchen Knife 1 Set 500.00 500.00
Apron 4 Pcs 50.00 200.00
Hair Net 4 Pcs 10.00 40.00
Gloves 4 Pcs 20.00 80.00
Tongs 2 Pcs 45.00 90.00
Wire Whisk 2 Pcs 114.00 228.00
Measuring Cups and
1 Set 170.00 170.00
Spoons
Bowl 2 Pcs 155.00 310.00
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Strainer 1 Pc 35.00 35.00

Grater 1 Pc 129.00 129.00
Container 1 Pc 230.00 230.00
Broom 1 Pc 100.00 100.00
Mop 1 Pc 180.00 180.00
Rug 6 Pcs 5.00 10.00
Kitchen Towel 2 Pc 35.00 70.00
Cookie Cutter 1 Set 241.00 241.00
Dust Pan 1 Pc 50.00 50.00
TOTAL Php 2,863.00

EMERGENCY AND SAFETY EXPENSE

ITEMS QTY UNIT PRICE TOTAL AMOUNT

CCTV 2 4435.00 8870.00
Fire Extinguisher 1 2500.00 2500.00
Medicine Cabinet 1 300.00 300.00
TOTAL Php 10,369.00

OFFICE SUPPLIES

ITEMS QTY UNIT UNIT

MONTHLY ANNUALLY
PRICE
Papers / Bond Papers 1 ream 210.00 Php 210.00 Php 2,520.00
Supplies Pen 1 box 45.00 45.00 540.00
Record Books 2 pcs 96.75 193.50 193.50
Tapes 2 pcs 15.00 30.00 360.00
Planner 2 pcs 60.00 120.00 120.00
Document Holder 1 pc 248.50 248.50 248.50
Thermal Paper 10 pcs 200.00 200.00 2400
TOTAL Php 1047.00 Php 6,382.00

MACHINERIES AND EQUIPMENTS

ITEMS QTY UNIT PRICE TOTAL AMOUNT

Double Deep Fryer Gas 5,500.00 Php 5,500.00
1
type
Freezer 1 10,500.00 10,500.00
Electric Mixer 1 2,795.00 2,795.00
Ceiling Fan 3 1,624.00 4,872.00
TOTAL Php 23,667.00
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FURNITURES AND FIXTURES

ITEMS QTY UNIT PRICE TOTAL AMOUNT

Table with 2 chairs 2 3,699.00 Php 7,398.00
Glass space divider 1 3,899.00 3,899.00
Kitchen cabinet 1 3,145.00 3,145.00
Counter table 1 15,000.00 15,000.00
Wallpaper 5 140.00 700.00
Wall art painting 6 130.00 780.00
Long table 1 3,499.00 3,499.00
Stool chair 4 1,334.00 5,336.00
Toilet Bowl 1 5,000.00 5,000.00
glass door 1 1,500.00 15,000.00
TOTAL Php 46,257.00

PREPAID RENT
Advance for 3 Months Php 15,000
TOTAL Php 15,000
RENT EXPENSE
ANNUALLY AMOUNT
Rent 5,000 Php 60,000.00
TOTAL Php 60,000.00

ADVERTISING EXPENSE
ITEMS QTY UNIT UNIT PRICE ANNUALLY AMOUNT
Flyers (4.25 in. x
300 Pcs 975.00 Php 1950.00
5.5 in.)
Tarpaulin (1.5 ft. x
10 Pcs 1350.00 1350.00
2 ft.)
Poster 10 Pcs 550.00 550.00
TOTAL Php 3850.00

UTILITIES EXPENSE

UNIT SOURCES BILL MONTHLY ANNUALLY

Electricity MERALCO 800.00 Php 9600.00
Water Maynilad 500.00 6000.00
Telephone PLDT 1600.00 19200.00
TOTAL Php 34,800.00

SALARIES EXPENSE
WORKING
 P a g e | 40

HOURS DAILY MONTHLY ANNUALLY

PERSONNEL
Owner 8 1100.00 33,000.00 Php 396,000.00
Chef 1 8 700.00 21,000.00 252,000.00
Chef 2 8 700.00 21,000.00 252,000.00
Crew 1 8 500.00 15,000.00 180,000.00
Crew 2 8 500.00 15,000.00 180,000.00
Crew 3 6 400.00 12,000.00 144,000.00
TOTAL 117,000.00 Php 1,404,000.00

GAS AND OIL EXPENSE

ITEMS QTY UNIT PRICE MONTHLY ANNUALLY

LPG 2 760.00 1520.00 18240.00
TOTAL 1520.00 18240.00

RENOVATION EXPENSE
UNIT
ITEMS DESCRIPTION QTY UNIT TOTAL AMOUNT
PRICE
Pluming Works (CR& Kitchen) 1 LS. 15000.00 15,000.00
Electrical Works 1 LS. 10000.00 10,000.00
Welding Works 1 LS. 10000.00 20,000.00
TOTAL 45,000.00
Labor 15,000,00
Supervision 10,000.00
Contingency 8,000.00
TOTAL COST Php 78,000.00

LEGAL EXPENSE
Licensing and Permits Price
Barangay Permit 2,000.00
Business/ Mayor’s Permit 3,000.00
Building Permit 500.00
BIR Registration 1,500.00
Sanitary Permit 1,000.00
DTI Permit 500.00
TOTAL Php 8,500.00

SSS AND PHILHEALTH EXPENSE

POSITION MONTHLY SSS PHILHEALTH MONTHLY ANNUAL
 P a g e | 41

Owner 33,000.00 800.00 1,237.50 2,037.50 24,450.00

Chef 1 24,000.00 800.00 330.00 1130.00 13,560.00
Chef 2 24,000.00 800.00 330.00 1130.00 13,560.00
Crew 1 18,000.00 720.00 247.50 967.50 11,610.00
Crew 2 18,000.00 720.00 247.50 967.50 11,610.00
TOTAL 6,232.50 Php 74,790.00

MAINTENANCE EXPENSE
MONTHLY ANNUALLY
Electricity Php 1,500.00 Php 18,000.00
Water 800.00 9,600.00
Machineries and equipment 1,800.00 21,600.00
TOTAL Php 4,100.00 Php 49,200.00

MONTHLY SALES

March April May June July August

POTATO
HOTDOGEU
Solo 21000 21840 22714 22941 23400 24102

Duo 21600 22440 23314 23541 24000 24702

Barkada 36750 37590 36464 36691 37150 37852

MIXED MOJOS

Regular 14400 15240 16114 16341 16800 17502

Barkada 54000 54840 55714 55941 56400 57102

HOTDOG
PUFFS
Regular 15750 16590 17464 17691 18150 18852

Duo 37800 38640 39514 39741 40200 40902

Barkada 21000 21840 22714 22941 23400 24102

 P a g e | 42

LEMONADE
ICED TEA
10oz 36000 36840 37714 37941 38400 39102

12oz 40500 41340 42214 42441 42900 43602

Total Sales per
298,800 307,200 313,940 316,210 320,800 327,820
month

September October November December January February Total

24825 25818 26851 27925 28763 29626 299805

25425 26418 27451 28525 29363 30226 307005

38575 39568 40601 41675 42513 43376 468805

18225 19218 20251 21325 22163 23026 220605

57825 58818 59851 60925 61763 62626 695805

19575 20568 21601 22675 23513 24376 236805

41625 42618 43651 44725 45563 46426 501405

24825 25818 26851 27925 28763 29626 299,805

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39,825 40818 41851 42925 43763 44626 479,805

44,325 45318 46351 47425 48263 49126 533,805

335,050 344,980 355,310 366,050 374,430 383,060 4,043,650

OVER ALL SALES

March April May June July August

POTATO
79,350 81,870 82,492 83,173 84,550 86,656
HOTDOGEU
MIXED
68,400 70,080 71,828 72,282 73,200 74,604
MOJOS
HOTDOG
74,550 77,070 79,692 80,373 81,750 83,856
PUFFS
LEMONADE
76,500 78,180 79,928 80,382 81,300 82,704
ICED TEA
298,800 307,200 313,940 316,210 320,800 327,820

September October November December January February

88,825 91,804 94,903 98,125 100,639 103,228

76,050 78,036 80,102 82,250 83,926 85,652
86,025 89,004 92,103 95,325 97,839 100,428
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84,150 86,136 88,202 90,350 92,026 93,752

335,050 344,980 355,310 36,6050 374,430 383,060
OVER ALL SALES : 4,043,650

VIII. APPENDIX
FLYER
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DTI PERMIT
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BARANGAY BUSINESS PERMIT

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SANITARY PERMIT
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MAYOR’S PERMIT
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BIR PERMIT

FACEBOOK PAGE
 P a g e | 51

Survey Form