Be a playful gentlemen

Introduction

Our aim is to develop the marketing

plan of opening and promoting the
online shoe shop for men's loafers. we
are `just loafers’
Goal

Becoming the best selling men's loafer

online shop, with a strong base of
customers in all around the country .
General analysis of the situation on the
market
The idea of starting with e-shop was basically explained of not necessary high start-up
capital. The online store is several times cheaper than the physical shop.

Clothing and footwear has given 4% weight in Colombo price index (central bank
annual report. 2017)

Digital marketing and E commerce has a rapid growth in sri lanka.

Competitor
analysis
bata
Website-
https://bata.lk/
Competitor
analysis
DSI
Website-
https://www.dsifo
otcandy.lk
Competitor
analysis
helanka shoe
Website-
https://www.
helankashoes.lk
 SWOT analysis

Strength Weaknesses
• Single market space - Internet • Lack of authorized capital for the needs of the
• Offered product has big demand, it is useful and business.
practical. • The uncertainty of the project .
• Good quality product and comfortable free • The lack of customer base .
delivery • Little trust of customers to buy and pay in internet.
• Possibility of organizing discounts, sales, special
offers, discounts
• Only business targeting men's loafer shoe niche
• Offered product has big demand, it is useful and
practical.
 SWOT analysis

Opportunities Treats
• Growing market .
• Development of digital system of shoe shops next • The risk of appearance of stronger competitors.
to customer houses. • The large number of substitutes and the possibility
• The growing number of Internet users and internet of new competitors (Facebook and Instagram ) .
shoppers. • The absence of specific legislation in the field of
• Increasing amount of people wit busy life cycle ecommerce .
- potential customers.
• Future changes in legislation related to information
security in the Internet.
Target segment.

• My potential customers are modern people with an busy lifestyle.

• Seasonal buyers.

• teenagers.
Strategies and tactics.
-Search Engine Optimization
Strategy
What is SEO?
Search Engine optimization is the
process of utilizing maximum of online
content so that search engines likes to
show it as a organic top result for
searches of a specific keyword.
Keyword pool for JUST LOAFERS.
● loafer shoes
● men's loafers
● mens loafer shoes online
● loafers online shopping
● Men shoes online
● formal shoes online
● men’s loafers online shopping
● Online shoes shopping
● Best place to buy men's loafers online
● Brands name of products.(ex- toni rossi)
Strategies and tactics.
-Search Engine Marketing
Strategy

Search engine Marketing SEM mean What are we expecting from SEM????
marketing online content through
Search engine as Google, Bing
through paid advertisements.

Ad formats
● Text Ads
● Ads With extensions
● Responsive Ads
● Shopping Ads
● Image Ads
● Video Ads
● Call-only Ads
Strategies and tactics.
-Search Engine Marketing
Strategy
Types of ads Content Monthly Schedule Time
Budget
Generate Traffic Text Ads, Mainly focuses on Overall Within $30- $70 Tuesday to Saturday 5
towards Website Responsive Ads Website, Fast moving and result will weeks per day total 20
and Shopping products and Main categories change as per Days per month.
Ads investment.
Increase Responsive Ads, Will Market specific Product, 70$. If not $50 - within 01st to 15th and
sales/Conversions Image Ads, Line of Products or brand $70. 25th to 30th of every
and Lead Shopping Ads month

Brand awareness Text Ads, Will generate Calls, Store visits Can be Tuesday to Saturday 5
and Increasing Responsive Ads connect with weeks per day total 20
Offline Business Traffic Days per month
generating
budget
Special Marketing Video Ads, Rich Pull customers towards Depends on Depends on nature
Promotional Media promotion nature of the of the Promotion
Campaigns Ads,Video Ads, Promotion
Responsive Ads
Strategies and tactics.
-Content Development Strategy

Content Development is one of the What are we expecting from

key factor for success in Online, This is content development???
where we will be using media and
content and distribute it to potential
customers.

Content developing methods

● Blogging
● YouTube Videos.
● LinkedIn Posts.
Strategies and tactics.
-Social Media Marketing Strategy

We use. Facebook, Instagram, , will be Why social media???

the main Social media will be used for
Marketing. We will also create
presence in YouTube, LinkedIn,
Strategies and tactics.
-Social Media Marketing Strategy
What are we expecting from
social media marketing?
1. Developing Brand Awareness.
2. Increasing.
Sales/Leads/Conversions.
3. Increasing traffic to Website,
Pages.
4. Establish Social media Presence
and engagement with audience.
5. Increase Social Community Size.
6. to create positive Brand
perception.
Sales funnel.

40% will interest Popup live chat

window to answer Q?

50% from interest will Give coupons and

be sales opportunity show related products

20% after decision will send email and coupons

purchase for repeat purchase
THANK YOU
www.justloafers.lk