PLANNING

FOR
TOURISM
Karima Palafox
 TOURISM

• 1.1 billion people cross borders every year

• 1 in 10 people in the world
work in tourism
• 7% of global exports
• 10% of global GDP
• $1 Trillion industry worldwide;
$500 billion in AP
 TOURISM IN THE PHILIPPINES

5,360,682 VISITORS
$12.5 M/ 4.2% of GDP
$1,000 average receipt/
arrival
PLANNING FOR TOURISM

1. Have a holistic and

strategic plan.
- Plan sustainably.
- You cannot manage what you do not measure.
- Do not isolate tourism as an end goal.
 Ilocos Norte
• 2005-2009, international arrivals decreased by
20%
• With a strategic plan:
– 260,000 visitors in 2012, more than 2 M in
2016
– Hotel stays tripled
– Poverty rates reduced from 24% to 8.4%
– Unemployment dropped from 37% to 4%
– Crime rates decreased
– Double digit GDP growth
 Puerto Princesa
• Aspiring to be the most livable city
• Additional 200,00 tourists between 2010-2012
• The Underground River is the main attraction
• Challenges
– Dwell time is only 1-2 nights
– Need to strengthen and connect the urban core
– Mass tourism and reports of patronage
Puerto Princesa Tourism
PRIMARYAREAS Master Plan
FOR DEVELOPMENT
Visitor Arrivals to Puerto Princesa City, 1991 - 2016

- 856,764 arrivals in 2016

- Arrivals spiked by 17% & 21% in 2011 & 2012
Long Beach and the fertile agriculture lands
Improve Complementary Activities
 San Vicente TEZ
Who is in Charge?
National Local Private Sector
Government Government

Roads X X

Sewerage & Water X X X

Treatment Facilities
Water Distribution X X X

Power X

Airport X

Lodging X
2. Encourage collaboration.

- Cluster localities: metropolitan areas

- Cooperation among people, the public and private
sectors
 Tourism
Circuits
City Tourism Office

5F PCCI Corporate Center, 118 Leviste St.

Makati CBD, 1227, Philippines
 Circuit 1

5F PCCI Corporate Center, 118 Leviste St.

Makati CBD, 1227, Philippines
Puerto Princesa
Tourism
Management
Areas
Consult the private sector
 3. Create destinations
- Provide different opportunities for various activities
- Plan and design around amenities
- Soft programming
“People Come Where People Are”
Consider the Wider Context
Paoay Plaza
Consider the Wider Context
UNESCO World Heritage-Listed
St Augustine Church, Paoay
Design around Natural Amenities

Cheonggyecheon Park, Seoul

 Greening efforts : International Setting
Design around Natural Amenities
The Bund, Shanghai
 Metro Ilocos Norte Master Plan
Paoay Lakeshore Quays
Location: Nagbacalan, Paoay
Area: approx. 470 has.

Features:

• Declared as National Park

under Republic Act 5631

• Surrounded by Malanang Ti
Amianan, Fort Ilocandia
Golf Course, forested areas,
residences, agricultural areas,
a DENR park area, and a fish
hatchery by the BFAR
Paoay Lakeshore Quays
Navotas City Baywalk
Navotas City Baywalk
 Puerto Princesa
Downtown
 Puerto Princesa
Downtown Revitalization
 Primary Areas for Development
Downtown Revitalization
 Puerto Princesa
Baywalk Redevelopment
 Puerto Princesa
Baywalk; Inspirational Images
 Puerto Princesa
Activating the Government Center
4. Highlight authentic
experiences
- Experiences – rather than purchases – are the new
status symbol
- Tourism involves interactions with local people
Culinary Tourism Community Engagement
Lyon, France Morocco
Enhance the Downtown
Community Centers of the Local
Peoples
5. Respect nature.
- Preserved vistas and habitats are valued.
- Focus on the environment.
- Establish urban growth boundaries
Enhance the Waterfront

Cheonggyecheon Park, Seoul

 Greening efforts : International Setting
Enhance the Waterfront
The Bund, Shanghai
 Puerto Princesa
Environmental Estate
Establish urban
growth
boundaries
 6. Connect
- Getting around is part of the visitor experience
- Provide transport links within the LGU,
and to the rest of the world
AEROTROPOLIS
 Metro Ilocos Norte Master Plan
International Seaport, Currimao
 Metro Ilocos Norte Master Plan
International Seaport, Currimao

Marina and Port Area

 Metro Ilocos Norte Master Plan
Sense of Entry
 Metro Ilocos Norte Master Plan
Sense of Entry
Navotas City
Proposed Transport Hub
 San Vicente
Transport
Network Plan
Beaches are for the Public

Approximately every 400 meters

• Green open spaces, shopping, dining, police outpost, post
offices, tourist offices, clinics, banks, public toilets…
 Access Roads to the Beach

• Ensure public right of access to the beach

• Can be made of sand or other natural materials
 Puerto Princesa
Aerotropolis
 Puerto Princesa
Aerotropolis
7. Promote a clear brand
- Unique value proposition?
- Have a world class marketing program
 “Immersing and communing with
nature while experiencing the comfort
of a modern lifestyle and participative
interaction with the local culture.”
 8. Understand Your Visitor
There is no homogenous market – ever – in tourism.
Philippines:
- Majority of tourists are domestic.
- Average trip length of 4 nights
- 70% of foreign arrivals are for beach holidays
The Sharing Economy
9. Value safety and hygiene.

- Safety and security is the top consideration.

- Price, reputation, and information available
Adaptive
Reuse
Old Tabacalera
 Conceptual Design
Existing Mariano Marcos Stadium (Parking Area)
 Schematic Design
Existing Rizal Park along Ablan Road
 Schematic Design
Proposed Arcaded Walk at Rizal Park along Ablan Road
 Conceptual Design

Proposed Arcaded Student Walk (Scheme 3 with Ground Level

Commercial Area)
10. Be resilient.
- Have a strong defense against threats.
- Don’t put all your eggs in one basket.
Disaster Risk Reduction
And Management Plan

• Community Centers
and open spaces are
evacuation areas
• Proposed Paths to link
attractions to evacuation
areas
• Proposed Inland and
Highland Roads
• Adaptive Architecture
for those in risk areas
Waterfront Easement

Copacabana

Miami Beach
Waterfront Easement
Nusa Dua, Bali

Nha Trang, Vietam

Shibuya Survival Map
MANILA

4th
MOST VULNERABLE

#15 Los Angeles

#20 New York
#28 Amsterdam
MANILA

2 nd
LEAST ADAPTIVE

Most Adaptive:
#1 New York
#3 Los Angeles
#15 Amsterdam
10 Insights on Tourism Planning
1. Have a holistic and strategic plan
2. Encourage collaboration
3. Create destinations
4. Highlight authentic experiences
5. Respect nature
6. Connect Everything
7. Promote a clear brand
8. Understand your visitor
9. Safe and Clean
10. Be resilient
 THANK YOU!

karmipalafox@palafoxassociates.com

www.palafoxassociates.com
www.palafoxarchitecture.com

T: 02.812.12.54
02.752.33.33

@karmipalafox