IOBM

Reading Assignment #5
Faculty : Sir Noman Mehmood
BY: SEEMA KHAN 22181
 Discussion on Survey Form Format
 How does fabric of apparel for kids help their skin? Since you have
mentioned "they can enjoy the luxuriousness of best quality fabric for their
glowing sensitive skins"... connectivity is vague here
 Do not directly ask the age, some people are hesitant to give their exact age;
same is for salary/household income. For this you can use age groups e.g.
either give the age groups 18-24, 25-35, 36-45..... or you can ask please
mention your age group 
 For the question: Name the top three colors your children love to wear? you
can add another question: mention three colors that you prefer to dress
your children in
 The question Rank your/your children’s biggest areas of concern in
children clothing  is a quantitative question and no areas are mentioned by
you to be ranked  
 Add a question about the age brackets of the children to narrow down your
target audience 
 Add a question about the gender of the children to know if they are talking
about a female child or a male child. If you are only inquiring about a
specific gender then mention that in the intro so that a parent would only
answer for that specific gender  
 Add a question about whether people prefer sleeveless, half sleeves, or full
sleeves 
 Add a question about the style i.e. whether they prefer dresses, shalwar
kameez, t-shirts pants, jeans, trousers etc.

2|Page
  Ask if they prefer to purchase casual wear more or formal wear
 How much do they pay for casual wear and how much for formal wear 
 Ask if they prefer to buy from physical outlet or online
 Ask if they will buy from a new start up functioning online? Why yes or why
not?
 What will influence them to purchase from a new online startup? List down
the factors of their choice
 Ask if they would prefer to pay before the delivery or cash on delivery?
Reason for the selected option

Important links for creating Google form:

https://vimeo.com/400322826

 https://youtu.be/MAv73fxyUWY

http://www.raosoft.com/samplesize.html

Final updated survey form:

3|Page
1. What age group do you belong to?
 18 – 25
 26 – 32
 33 – 40
 41 – 50
 >50

2. What age group do your kids belong to?

 Up to six months
 6 - 12 months
 1 – 2 years
 2 – 3 years
 3 – 4 years
 4 – 5 years
 6 years and up

3. How much do you spend ANNUALLY on children’s clothing?

4. How often do you shop for children’s clothing?
5. Mention three colors that you prefer to dress your children in
6. How often do your children choose their clothes?
7. When it comes to clothing do your children have a strong opinion on what they want
and need?
8. Do you have a strong opinion of what retailers/brands to buy in children's clothing?
9. Rank your/your children’s biggest areas of concern in children clothing                               

Poor Fit
 

Lack of Color choices

 

Lack of Choice of Patterns/Designs

 

Lack of Choice in Plus/Curvy Size Clothing

 

Poor Quality/Longevity
 

4|Page
Lack of Utility

10. Name the colors you/your children would like to see more often?
11. Name your/your children’s top three favorite brands of clothing?
12. Where do you find out about the latest trends in children clothing?

 Brand Websites/Fashion Magazines

 Social Media - Instagram, Facebook, Pinterest

 Television/Radio Commercials

 Word of Mouth

 Strolling in the Mall

 I don’t tend to go out of my way to find out

 Other (please specify)

13. What kind of dresses will you prefer for your kids? ( e.g sleeveless, half sleeves or full
etc)
14. What type of dress will you prefer for your kids? ( e.g Frocks, shalwar kameez, trousers
etc)
15. Will you prefer to buy from physical outlet or online? And Why?
16. Will you buy from a new start up functioning online? Why yes or why not?
17. What will influence you to purchase from a new online startup? List down the factors of
your choice.
18. What will influence you to purchase from a new online startup? List down the factors of
your choice.
19. Would you prefer to pay before the delivery or cash on delivery? Please specify the
Reason for the selected option.
20. Will you prefer to purchase casual wear more or formal wear?
21. How much do you pay for casual wear and how much for formal wear?
22. Any Other Suggestions/Comments you have on children clothing?
23. How important are the following factors when buying children clothing? (tick one that
apply in each row)

5|Page