https://www.naahq.

org/news-publications/units/december-2018/article/today-renters-
demographics

https://www.statista.com/statistics/187577/housing-units-occupied-by-renter-in-the-us-since-1975/

https://www.bdcnetwork.com/21rentercities

https://yourownroom.com/blog/9-common-problems-faced-by-tenants-now-resolved/

https://www.makaan.com/iq/rent-property/5-common-problems-every-tenant-faces

https://cfpt.org.uk/about-us/private-tenants-issues/

 79% of consumers trust online reviews as much as personal

recommendations.
 73% of consumers say positive customer reviews make them trust a business
more.
 68% of consumers place greater trust in business with with good and bad
reviews.
 Just 12% of consumers said they take no notice of online reviews.
(Source: Local Consumer Review Survey 2013 from BrightLocal)

The Idea: According to some studies, approximately 43 million housing units rented out in United States
of America in 2019. The number has been growing gradually over the years and is expected to keep
growing in the coming years. While there are apps that provide for potential tenants to find flatmates
and to find a rental property, there exists a gap in the tenant – landlord communication. Just like any
other service industry, the services being provided in the room or flat and the landlord can be bridged
by an app which rated by the tenants.

While there are many apps to find rental properties like Zillow, Apartments.com, Rent.com etc

Opportunity: Renters have both great and bad experiences that they would wish to share with future
tenants of the house. This will also help the future renters to easily identify a property they would wish
to occupy. Landlords with great facilities would also find renters faster. There is a gap here that can be
bridged by an app which caters to this demography.

Discovery:

Problem Statement: The tenants are ill informed about the property and the landlord when they are
moving in. Some problems are not apparent when seeing the property initially and sometimes becomes
apparent as time passes. Any unanticipated problem causes problems for both renter and owners. The
legal contracts enforced makes it difficult to move out of the property as well. On the other hand, the
great properties and cooperative owners usually have higher rent, making it difficult for them to find a
renter fast. This can cause them loss of income. The renters would also be missing out on a good
experience.
Defining a Solution: For tenants and landlords to have a smooth, conducive and easy interaction during
the length of contract, there should be a feedback mechanism for the landlord and the property. An app
that lets tenants to rate the property and the landlord when they leave the property. They can rate each
room, appliances provided, landlord cooperation etc.

Value Proposition Canvas:

Gains:

Landlord:

A. Occupancy
B. Reliable Renters

Renter:

A. Quality Management
B. Connectivity

Pains:

A. Malicious or false reviews

B. Writing good review takes time

Customer Jobs:

A. Faster occupancy
B. Clearer picture of experience

Pain Relievers:

A. Option for landlord to reply to reviews

B. Vetting of listings of properties
C. Vetting of profile of renters
D. Provide easy to rate parameters

Gain creators:

Landlord

A. Increased renter confidence

B. Good review provides positive visibility
C. It creates an online identity as a preferred space
D. They help in decision making for occupants
E. Get clear picture of property faster
F. Feeling of community to reviewers
A.