Google

Mission: To organize the world’s information and make it universally accessible and
useful.
Vision: To provide access to the world’s information in one click.
Analysis: The company’s mission statement defines the strategies of the business, such as
the development of new products. In a similar way, the company’s vision statement pushes
the organization to achieve new heights, such as through rapid innovation. The success of
Google is directly connected to business efforts to fulfill its corporate mission and
corporate vision. Such fulfillment supports the company’s growth in the computer
technology (software and hardware), cloud computing, consumer electronics, and digital
content distribution industries.

Microsoft
Mission: To empower every person and every organization on the planet to achieve more.”
Vision: To help people and businesses throughout the world realize their full potential.
Analysis: Microsoft’s corporate mission specifies what the business aims to do to
empower its customers. Also in this case, the corporate mission is strongly aligned with
the vision statement. This alignment is essential to optimize strategic decision making,
especially in addressing competition with firms like Apple, Google, and IBM.

H&M
Mission: To drive long-lasting positive change and improve living conditions by investing in
people, communities and innovative ideas.
Vision: To lead the change towards a circular and renewable fashion industry,
Analysis: Since its founding in 1947, H&M has grown to one of the largest fashion retailers
in the world. The secret to the Swedish retailer’s success is its application of “fast fashion”,
which relies on taking advantage of fashion trends as they appear and getting products
onto the shelves from the design room floor as quickly as possible. However, despite its
consistent store expansion rate, H&M is in danger of facing slowing growth, which comes
with maturity.
 Walmart
Mission: To save people money so they can live better.
Vision: Be THE destination for customers to save money, no matter how they want to shop.
Analysis: Walmart’s corporate mission and vision statements define the fundamental
guiding principles of the business. In this regard, the company’s success is linked to its
effectiveness in fulfilling its vision and mission. Such fulfillment involves implementing an
appropriate generic competitive strategy (Porter’s model) and related intensive growth
strategies (Ansoff Matrix). The generic strategy and intensive strategies grow Walmart’s
business and ensure its competitive advantages, to achieve goals based on the specifics of
the corporate vision and mission statements.

Unilever
Mission: To add vitality to life. We meet everyday needs for nutrition, hygiene and personal
care with brands that help people feel good, look good and get more out of life.
Vision: to make sustainable living commonplace. We believe this is the best long-term
way for our business to grow.
Analysis: The mission statement determines how the business addresses the needs of its
target consumers. On the other hand, the corporate vision statement provides the
development direction of the organization. Unilever’s vision statement broadly presents
what the company needs to do to succeed in the long term. Considering the company’s
position as one of the biggest consumer goods firms in the world, Unilever’s mission
statement and vision statement remain relevant and appropriate to global market
conditions.

Procter & Gamble

Mission: We will provide branded products and services of superior quality and value that
improve the lives of the world’s consumers, now and for generations to come. As a result,
consumers will reward us with leadership sales, profit and value creation, allowing our
people, our shareholders and the communities in which we live and work to prosper.
Vision: Be, and be recognized as, the best consumer products and services company in the
world.
Analysis: Procter & Gamble, the corporate vision statement emphasizes leadership in the
global market. On the other hand, a company’s mission statement specifies the strategic
approach to fulfill the vision. Procter & Gamble’s corporate mission statement highlights
quality and value as the foundation for ensuring business success. The company’s growth
path and strategies in the consumer goods industry are based on this strategic approach
to reach the corporate vision.

Nike
Mission: To bring inspiration and innovation to every athlete in the world.
Vision: To remain the most authentic, connected, and distinctive brand.
Analysis: Nike’s mission statement prompts the business to support the endeavors of
athletes. On the other hand, a company’s corporate vision statement provides a picture of
a target future condition of the business. Nike’s vision statement focuses on brand
strength and development. The company applies these corporate statements as guides for
the evolution of its business, leading to the creation of business strengths like a strong
brand image,

Nestlé
Mission: "Good Food, Good Life" is to provide consumers with the best tasting, most
nutritious choices in a wide range of food and beverage categories and eating occasions,
from morning to night.
Vision: To be a leading, competitive, Nutrition, Health and Wellness Company delivering
improved shareholder value by being a preferred corporate citizen, preferred employer,
preferred supplier selling preferred products.
Analysis: Behind every one of Nestlé’s products there is a team of scientists, engineers,
nutritionists, designers, regulatory specialists and consumer care representatives
dedicated to earn our consumers’ trust with safe products of the highest quality: at Nestlé,
safety and quality are non-negotiable. Whether it is in terms of convenience, health or
pleasure, we are able and committed to create trustworthy products, systems and
services that contribute to improving the quality of consumers’ lives. So Nestle is aligned
with their mission and vision statement.
 Pran
Mission: Poverty & hunger are curses. Our aim is to generate employment and earn dignity
& self-respect for our compatriots through profitable enterprises.
Vision: Improving Livelihood.
Analysis: Prans recent food scandal in Bangladesh reflects they are not committed to earn
dignity and without good quality food they cannot improve livelihood. Where nestle doing
the opposite,

Grameenphone
Mission: We are here to help our customers
Vision: Empower societies.
Analysis: The mission statement represents the customer responsiveness.
Grameenphone exist to help our customers get the full benefit of being connected. Its
success is measured by how passionately they promote itself, Their vision statement
emphasize providing the power of digital communication, enabling everyone to improve
their lives, build societies and secure a better future for all.