Roshe Nikhka C.

de Guzman
CS 243 TF 10-11:30

Samsung bada is a smartphone platform released in 2010. The word “bada”

means “ocean” in Korean. Samsung Wave is the first bada-powered phone.
For developers, bada will bring a new blue ocean of mobile applications. For
customers, they will have a wider choice of smartphones with cost-effective yet
powerful bada-powered phones.

Vision of bada

The vision of bada is “Smartphone for Everyone”. bada’s main goal is not to compete with other
existing smartphone platforms. Instead, bada will turn Samsung’s conventional customers into
smartphone users by providing cost-effective smartphones. This means that bada will open and
extend a new smartphone market, which does not exist in the current mobile market.

bada will create a new smartphone market, which will turn into a new blue ocean

History of bada

Samsung bada has long history. Almost 10 years of history. It has been Samsung’s proprietary
platform for a long time. During its long history, it has been deployed in many successful
handsets. For example, Samsung “Star” is an example of recent successful phones, of which
sales surpassed 10 million units, just six months after its release.

To make the proprietary platform smarter, we added exciting features such as multipoint-touch,
3D graphics, an enhanced UI, and of course, application downloads and installation, and so bada
was born. Samsung bada is proven to be reliable with its history and also enhanced with its new
features.
Business with bada

Samsung bada will help mobile developers to expand their application business. Our aim is to
continue to release successful models. Over 220,000,000 customers bought Samsung handsets in
2009. Over 40,000,000 customers bought Samsung touch phones last year. Samsung bada will
rapidly be adopted by such customers this year.

In addition, the global distribution and coverage of Samsung mobile phones and Samsung Apps,
the application store, will boost developers´ businesses. Samsung Apps will expand its service to
75 countries for bada in 2010.

No wonder. A new blue ocean is coming. We hope you are among the early birds in this new
market.

Features of bada

Even though bada supports a wide range of devices, bada is powerful enough to turn your
imagination into powerful applications. With high end devices such as Wave, bada fully utilizes
the power of hardware for the ultimate application experience. Even with mid-range or cost-
effective models, it also provides powerful features for better application experiences.

Features such as plenty of UI controls, Flash support, and sensor support help applications to be
more interactive. Service-centric features such as in-app-purchasing, SNS integration, and push
notification help applications to offer customers a richer, more interactive experience.
http://www.bada.com/whatisbada/