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Ch1 S02 PDF
Ch1 S02 PDF
OF
MARKETING
2020
2021
Genesis 3:4-5
Who wrote the first
marketing books ?
Who wrote the first
marketing books ?
-Physicists ?
-Chemists ?
-Sociologists ?
The answer is :
Disillusioned economists
Price Demand
Adam Smith, Thomas Malthus,
David Ricardo, Alfred Marshall
WHAT IS MARKETING ?
Consumer’s Company’s
Marketing
feedback
effort
VALUE AND SATISFACTION
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