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  • Swot Analysis For Emperador Brandy Corporation Strengths: Weaknesses

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    Emperador Brandy Corporation conducted a SWOT analysis. Their strengths include being the Philippines' premier brandy brand with high quality, variety, and accessibility at affordable prices. They effectively promote brandy as not just for drinkers. Opportunities exist in attracting buyers switching from beer, global expansion, and more wholesalers. Weaknesses are some health risks and needing more innovation. Threats include competitors, restrictions, and health advocacy groups.

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    Emperador Brandy Corporation conducted a SWOT analysis. Their strengths include being the Philippines' premier brandy brand with high quality, variety, and accessibility at affordable prices. They effectively promote brandy as not just for drinkers. Opportunities exist in attracting buyers switching from beer, global expansion, and more wholesalers. Weaknesses are some health risks and needing more innovation. Threats include competitors, restrictions, and health advocacy groups.

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    741 views1 page

    Swot Analysis For Emperador Brandy Corporation Strengths: Weaknesses

    Uploaded by

    aryann
    Emperador Brandy Corporation conducted a SWOT analysis. Their strengths include being the Philippines' premier brandy brand with high quality, variety, and accessibility at affordable prices. They effectively promote brandy as not just for drinkers. Opportunities exist in attracting buyers switching from beer, global expansion, and more wholesalers. Weaknesses are some health risks and needing more innovation. Threats include competitors, restrictions, and health advocacy groups.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Slide A:

    Organization’s Assets and Skills

    Slide B:

    Swot analysis for Emperador Brandy Corporation

    Strengths: Weaknesses:
    Philippines’ premier brand Health risks
    First brandy label Moderate demand
    High quality products Needs more innovation
    World's largest brandy Unavailability on some countries
    variety of selection
    High accessibility
    Price affordability.
    Effective advertising and promotional
    campaign-opposes traditional image of a
    drinker.

    Opportunities: Threats:
    More buyers’ switching from beer to Existing competitors
    brandy due to the stated strength Newer innovated blends of brandy
    Global expansion Gov’t restrictions
    More liquor wholesalers Health risks advocacies

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