INSTITUTE OF MANAGEMENT SCIENCES

MB – 19 - 03 AYESHA SADDIQUE
MBA (3.5) SMESTER 3rd
Prof. JAVARIA
ENTREPRENEURSHIP

ASSIGNMENT # 1

HIRA BATOOL RIZVI

Name : Hira Batool Rizvi

Twitter Handle : Hira Batool Rizvi
Country of Origin : PAKISTAN
Organization Name : She’Kab
Cofounder She'Kab: “A Technology platform that is transforming how women commute to
work in Pakistan.”
Hira Batool Rizvi, an Electrical Engineer and a passionate social entrepreneur from
Islamabad. Hira started her career with a local software house before heading abroad to persue
higher education sters in “Science and Technology Policy from Georgia Tech, USA .”
While both of her workplaces: a software house, and a K-12 school were very different overtly,
the women in these workplaces were strikingly similar. In the sense, they talked about similar
struggles and problems. What stood out for her was that most women without personal cars used
to complain about decent transportation options in the twin cities. It was very visible that women
were spending many times more on commute to the workplace compared to men- sometimes,
even for the same distance. 

In second year of grad school, Hira participated in a “ hackathon” for Pakistan called
“Pakathon.” This was when sharing economy companies like Uber, Lyft, Airbnb were being
extensively discussed in classrooms. Inspired by their models, she came up with a similar idea
and we called it ‘Sabki Taxi’- a taxi for all.

Having no background in entrepreneurship, she got in touch with the technology incubator at
Georgia Tech to learn from the best technology mentors. She started doing the market research-
conducted surveys and read up everything relevant that she could find about ride-sharing.

Her believe in the power of leveraging technology to improve lives translated into Pakistan’s
first ever subscription based female taxi service She’Kab, Technology Platform that
connects female riders to drivers. 

She’Kab is a platform offering a two pronged solution that is working to provide safe,
affordable and reliable transportation services to women and girls, while at the same time,
economically empowering male and female drivers - whereby they can earn Rs. 25,000 per
month by driving for little as one hour per day for a month. She’Kab currently has over 300
drivers with a ratio of 90% male and 10% female who have in the past earned more than Rs.
40,000 per month.

In 2017, Hira applied for “Shell Tameer Awards” and made to the final top 12 under the
technology Innovation Category.  Later She’Kab was further nominated for “Shell
LiveWIRE’s” prestigious Top Ten Innovator Awards and stood out as one of the three Runner
Up Prize winners to bag US$ 10,000.

She’Kab witnessed a significant growth since the inception and the business have achieved five
times increase in annual revenues while providing employment to seven full time employees.

Having tested and automated her solution completely, Hira now want to move out to other cities
from where she has received tons of feedback already. However, in order to do she is determined
to learn about franchising models, that would help her move out faster and serve a larger
customer base. 

Her message to the young entrepreneurs:

“Each of us is blessed with a unique ability to make a difference in the lives of

people around us. All it takes is reflecting, noticing and creating solutions that
can change lives.”