SWOT ANALYSIS OF LINENS ‘N THINGS

 Strong inventory management.

 High-quality value-priced environment.
S  Already an established leader.
 Variety of services like bridal registries and online shopping.
 Expanded in non-linen things.

 Narrow product offerings.

 Impending debt.


Declining sales.
Low on human resource.
W
 Limited marketing channels.

 The lifting of WTO import quotas opened retailer access to

international suppliers.
O  In the United States, housing starts had increased over the last
five years and were expected to continue growing until 2010.
 The occurrence of baby boom in tandem with marriage boom.

 Competition from BBBY and big players like Walmart.

 Frequent change in fashion trends.
 The tax relief act 2003 and low-interest rates increased the
consumer demand first but within a short period of time, the
interest rates began to rise which lead to a fall in consumer
T
disposable income.

Linens ‘n Things Bed Bath and Beyond

Expanded by opening more super stores.
Evolved into more than their initial offerings.
Speciality stores that carved out niches with unique appeal to its customers.
Centralised Supply Chain. De-centralised direct to store supply.
Less flexible to adhere to customer More freedom to store-managers to cater the
demands. customer needs.
Failed to differentiate product offerings. Provided store-level diversification.
Lower customer satisfaction. Good customer relationship through local
customisation.