What's your USP Aclear-cut USP could derive immense benefit for the brands. Have you defined yours as yet? Gnpany Ted Rates and Co. nu Interestingly Head and Shoulders i= not the only TTOUSP AGE MAY 2008 soampoo ma gots of danar ana Dominos sno he only plaza maker that delivers within thirty mintes, However they are associated with these atttbutes in = daca ee eee eed Sees eer: Seereneemerst Serer ape He eee coe a eens oei raining fora Nove there are profues with baru strates, mere are so many other reasons that make «| ner bu I coud tings oly tof your eae What is needed io bo done as ing strategy is to grad the tenon ofthe eustomer nove im & strong ason to | toc uf you are sucessful in gig hi & rong enowh | reason, then he may even come to & hypermarket ‘syeialy looking for your product Head and Stouers, Oi of Olas, cutting through the teeming Red Bull, FedEx, Domlnosall hunbers of the oer produ cat have ceria USPS end they are there. And, i that napnens, yo ‘wellknown or them. Not just that have done a great ob. But, tw do they in turn have become the you get oF eroale 4 USP? Some USP icons, ast were, Nat only do produots have genuine USPS - in customers, when they hear of ‘hie ease, your Job stad ener ead and boulders, Know tht I and, some may ot, in whieh case ets rid of andra but when MAY 2008 USP AGE 1What you need to do is cleverly tweak the POD and make it your USP. And, voila! ¥ product to sell. A cannot be matched b) other product. ‘hey hear oF even tink of dandrut, ey i However, tbe question of ariving wt a USP pec se ai remains tobe answered. 4 fr reve w or ough POD and make your USP An, voll! wrath bic TRUSP AGE MAY 2008,