Examples of Training Providers Monetizing MOOCs/eLearning
Provider Summary
Runs Pharma MOOC twice a year in
partnership with the Dublin Institute of
Technology, Ireland on the Coursites
MOOC platform.
eCornell use the Canvas MOOC platform eCornell offers free and paid course on Canvas’s
to both promote and sell courses.
User Focus uses Udemy as a platform to
sell its course on usability.
The online version of Harvard’s Business
School offers short intro style course for
$1,500 per module on its own
dedicated platform.
Uses her blog as a way to establish her
subject matter expertise in eLearning
and scenario based eLearning. She
gives away large amounts of quality
content to cultivate a strong following
and build an extensive email list.
Uses its blog and a low cost monthly
subscription plan to its short courses to
encourage people to sign up for its
classroom delivered courses.
Comment
Has generated significant return on investment
such as;
 Short Term – Raised brand awareness
 Medium Term – Invitations to speak at
conferences, improved SEO Ranking
 Long-term Benefits – Sold more courses
online, full courses and degrees
MOOC platform. The also use the platform to
drive traffic to the eCornell website where it
charges people a monthly subscription for
people to take its Ivy League accredited
courses.
To date User Focus has sold over 3.450 courses
at $150 USD generating over $500,000 in
revenue.
Has the potential to open up a completely new
revenue stream for Harvard.
She uses her blog and email list to disseminate
her content to build relationships and then uses
that platform to promote paid courses and
workshops throughout the year to a very
receptive audience.
Charges only $49 USD per month subscription
fee for its short courses but $3,500 USD for part
time courses and over $10,000 for its 10 week
fulltime classroom delivered courses. Places
huge emphasis on changing careers.