St.

Scholastica’s Academy of Marikina

Senior High School Department
SY 2020-2021

Worksheet #1b: MARKETING IN EVERYDAY LIFE

Iligan, Stephanie Arabela B. Subject: Principles of Marketing

12 – St. Hedwig Teacher: Mr. Michael C. Pagaduan

What products and services do you regularly use or avail every day? Write in the blanks the blank name
of a specific brand of a product based on the category in the parenthesis.

The alarm from my Iphone goes off at 6:00 a.m. I wake up and say a short morning prayer: When I leave
my bedroom, I can hear my mom cooking my favorite breakfast of Purefoods Honey Cured Bacon Sliced
and egg. She tells me to get ready for breakfast. At the table, mom prepares a glass of Silk Almond Milk,
and put slices of Gardenia White Bread on a plate along with Cheez Whiz and Lily’s Peanut Butter. I
always look forward to this wonderful breakfast.

After breakfast, I wash my glass and plate. Then, I grab my towel and take a shower. I use Dove Straight
& Silky Shampoo and Dove Straight & Silky Conditioner to wash my hair. To keep fresh all day, I use
Dove Bar Soap to wash my body. After taking a shower, I brush my teeth with Colgate Toothpaste –
Triple Action using my Colgate Slimsoft Charcoal Toothbrush.

At school, I open my Jansport and take out my Pilot Pen and Classify Notebook so I can participate
actively in class. At lunch, I eat the meal my mother packed for me. For dessert, I often by Cupcake and
C2. During breaks, I go to the cafeteria to buy Pillows.

As I ride towards home, I noticed some advertisements of Cotton On, Biogesic and Maybelline.

For dinner, we order takeout from KFC. After cleaning up, I turn on our Samsung TV and watch our
favorite program. Then, I go to my room, set my alarm on my phone, say a short prayer of thanksgiving,
and go to bed.

Te, Danilo et.al (2018). Principles of Marketing for Senior High School. Quezon City: C&E Publishing, Inc. pp. 4

1. I Chose Dove as my bathing necessities because I have been using this brand since I was young.
2. Marketing plays a major role in different brands and products as it creates an impact to the consumer.
Consumers are easily influenced by trends and such that companies put a lot of money into marketing
in order to sell their products. If the product is well-advertised by the company, it would pique the
curiosity of its consumers. Other loyal customers influencing others to buy the product can also
3. The goals of marketing can help build and maintain long-lasting relationships if it is properly met.
Following the goals of marketing will not only help improve the company, but also it’s relationship
with its customers as the strategies should have full regard of the customers and should be mutually
beneficial and profitable.