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Challenges to renewable energy and green building in Pakistan:

Setting a target for renewable energy development;


Co-ordinating the development and implementation of an integrated energy plan;
Encouraging renewable energy zoning and competitive procurement to reduce overall
system costs;
Involving the private sector in the development of transmission infrastructure to
enhance the grid;
Devising a comprehensive distributed power generation plan;
Developing policy and regulatory frameworks and implementation mechanisms that
facilitate private-sector engagement in rural electrification.
Business products and serving companies in this sector:
Businesses these days compete with each other for green credentials since
consumers have become increasingly conscious of their carbon prints on the planet.
Some rely on excessive marketing to eclipse questionable working conditions Here
are a few companies that deserve recognition for their eco-friendly approach in
Pakistan:
i. IKEA
ii. Starbucks
iii. Martin Dow Group
The founder&services of these companies:
IKEA
Founder:Feodor Ingvar Kamprad was a Swedish business magnate best known for
founding IKEA, a multinational retail company specialising in furniture. He lived in
Switzerland from 1976 to 2014
It procures 50% of its wood from sustainable foresters and 100% of cotton
from farms that comply with the Better Cotton regulations (minimal wastage of
water, energy, chemical fertilizers and pesticides.
Starbucks:
Founders:Starbucks was founded by Jerry Baldwin, Gordon Bowker, and Zev Siegel,
opening its first store in 1971 across the street from the historic Pike Place Market in
Seattle.
Starbucks Corporation, the largest international coffeehouse company has
always focused on ethical and social responsibilities. The program ensures that
Starbucks farmers grow coffee in a way which is not only good for the people, but
also good for the planet. Additionally, by partnering with Ethos Water, Starbucks
provided clean water to over one billion people who lack access to such a facility.
Martin Dow Group:
Founder:Jawed Akhai (Chairman) in 1995
This renowned pharmaceutical group in Pakistan has joined hands with WWF
employees by spending the entire day at the Wetlands Karachi Information Center.
They cleaned the beach and planted more than 500 saplings as part of an
environment drive to conserve and protect the declining mangroves of Sindh. WWF
planned this activity through their corporate employee engagement program.
Competitors of these companies:
Here is the list of few competitors of these companies.
 Patagonia, an American retailer
 Panasonic has integrated sustainability in its daily activities.
 Timberland, a popular American footwear and outdoor apparel company

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