KEMENTERIAN RISET, TEKNOLOGI DAN PENDIDIKAN TINGGI

UNIVERSITAS NEGERI PADANG

Course Introduction

M I C E
Course Introduction
Outcome :
1. Analyse and evaluate MICE
management models and theories;

2. Explain the systematic planning,

procedures and processes required in
MICE;
Through this course students will
3. Apply evidence based knowledge to
develop the following skills:
plan, organise and deliver an MICE
event; 1. Communication
2. Team working
4. Discuss personal strengths and 3. Leadership
weaknesses and evaluate their own 4. Commercial awareness
development through the MICE event 5. Flexibility
management process; 6. Initiative
7. Planning and organizing
5. Construct an action plan designed to
8. Time management
develop personal skills and attributes
linked to their future aspirations. 9. Critical thinking.
This course is presented through learning media such as:

1. Weekly classroom lectures combined with class and small group

discussions.
2. E learning
3. Hand out, lectures notes, assignment, reading.
4. The students themselves. Much learning will be from peers. Students are
expected to attend as many classes as they can and to offer themselves
as a learning resource. Students sometimes will be invited to give a short
talk (10 minutes maximum) on a specific case.

1) Class Participation, courtesy, discipline : 50%

2) Home Work, Role play, Presentation : 20%
3) Mid Term Examination : 10%
4) Final Examination : 20%
Total : 100%
According to Professor Philip Kotler,

Events are defines as occurrences

designed to communicate particular
messages to target audience.

What does it means ?