Assignment- 2

USP’s and Features of Byju’s K-3

Submitted By-
Prakash Mahapatra
Business Development Trainee
(TNL71816103)
Major USP’s of Byju’s K-3
1. Visualization- The unique visual learning experience provided by Byju’s has always
been amongst its best USP’s. Here the students are provided with interesting videos
based on Disney characters and stories that help in making the learning more enjoying
along with retaining the learnings throughout their life. The videos are made like
movies using story that helps the users in quick understanding and the quizzes
designed in the form of games enhances the engagement of the users with learning.
The visual learning has been proven much effective as the average engagement time
of a user at present is 71 minutes.
2. Interface- The simplified interface for easy accessibility has been a key USP for
Byju’s. It is designed as per the users to make their experience more enjoyable at the
same time meaningful.
3. Activity Videos- These helps reinforce concepts as well as teaching aids are used for
the same to help the children visualize the toughest of the concepts allowing them to
focus on keywords and definitions.
4. In-video games- These helps in assessing the user’s understanding of the concepts.
As everybody likes to play and have fun. There are quests that lead the user after
learning videos while playing these engaging games that features their favourite
Disney characters.
5. Quests- These are combination of learning videos and games that make the learning
journey an adventure and helps user learn and retain concepts. It starts with a
narrative video and they feature the kid’s beloved Disney characters that set context
for an engaging experience.
6. Complete packaged- The user gets all that they need to learn in one package in an
interesting way.
7. Osmo- An interesting way of learning where technology is used to capture what they
write on the worksheet into the screen in real time.
8. Parent Zone- The parents can monitor the learnings of their kids in the form of
summary, badges, activity tracker, skillset tracker, individual quest and lesson
trackers.
Major features of Byju’s K-3
1. Engaging Video Lessons- The video lectures in the form of 3D animations and
Disney character’s story telling help the user visualise each concept while making it
easy to understand as well as retain for long.
2. Short Length Videos- The short length videos helps in strong engagement with the
users, as they could learn much within a short span.
3. Parent Zone- The parent can assess this feature using some calculation solutions and
know the performance of their kids.
4. Story Telling- It is used to encourage them towards learning along with enjoying the
stories from their favourite Disney characters.
5. Gamification- The users play different games that are designed to enhance their
engagement along with enhanced learning.
6. Popular Videos- Popular videos are incorporated into the learning videos to make the
learning more interesting.
7. Multiple Users- There is also option for multiple users if the parents have more than
a kid in the same age group.
8. Library- All the videos are present in the library from where any video can be
selected to be played.
9. Osmo- This technology is used to enhance the user’s writing where they use wiz pen
to write in Disney themed worksheets.
10. Totem- They can select their favourite Disney character as their icon.