EVIDENCIA 2: MARKET PROJECTION

GARCES FERNÁNDEZ ENDERSON

SENA
TECNOLOGIA EN NEGOCIACION INTERNACIONAL
BUGA
2020
 ACTIVIDAD DE APRENDIZAJE 3

EVIDENCIA 2: MARKET PROJECTION

Todo logro requiere de un plan para alcanzarlo, sin una buena organización de ideas es imposible
conseguirlas metas propuestas en la proyección de un mercado,a fortunadamente existen recursos
que apoyan y orientan este proceso, especialmente en inglés.

En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia, consulte
el material de formación denominado Expressing opinions and preferences correspondiente a esta
actividad de aprendizaje y dicionalmente el siguiente material complementario:

Market share projection tips for small business.

8 steps for the success of a marketing plan.

Luego de estas consultas, realice lo siguiente:

Elabore en ingles un mapa conceptual del tema visto en el primer material complementario
indicado,
realice un resumen en ingles que contenga como mínimo dos párrafos, de la lectura del segundo
material complementario mencionado anteriormente.

The ideal marketing plan should be to live, breathe, and personalize. It is the single document that
is the core of all your marketing goals, strategies, and tactics. In an effort to help you craft the
perfect and most importantly realistic marketing plan for your business, try using our 8 steps.

Step 1: This section is an overview of the strategic objective or problem and a simple and direct
summary of the objective and strategies of the marketing plan.

Step 2: This includes competitive research, market analysis, summaries of trends and cultural
issues, recent performance issues, opportunities and strategies

Step 3: When deemed necessary, the marketing plans may not only be to generate sales, but to
obtain potential customers already through a physical store or a web store. Whatever the decision,
a tool must be available to make the measurement.

Step 4: These are specific goals based on identified opportunities. these must be measurable and
identifiable

Step 5: How do you plan to achieve these goals? This section describes your channels, marketing
tactics, creative messages to achieve these goals.

Step 6: describe in detail your complementation or execution of the strategy. These are necessary
actions to achieve the objectives, they must include dates, responsibilities and details on how
success will be measured.

Step 7: All plans are unique, and all considerations must be discussed, addressed, or resolved
before putting the plan into action. These could include risks, contingencies, the need for internal
support, distribution channel problems, or other similar issues that need to be identified or
addressed.

Step 8: How much will each phase of the plan cost? Creating a realistic budget that is described
in detail will avoid problems in the future.