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The Heart of The Matter
The Heart of The Matter
L
ET’S face it. People are not going to change their eating strokes each year; many of whom require continued health
habits any time soon. A high prevalence of individuals monitoring that contributes to increased health care costs.
with high cholesterol, hypertension or obesity does not Amidst ongoing public health initiatives to address this
translate into desirable changes in eating habits. Instead, epidemic, population-wide dietary modification combined with
consumers are demanding that the foods they love be made health promotion initiatives are regarded as the most cost-effective
‘healthier,’ without compromising on what matters most – taste means of reducing the risks of cardiovascular disease. However,
and indulgence. public education on healthier food choices alone will not succeed
without a broad availability of healthy food products that appeal
Opportunities in food fortification to the consumer. This need provides opportunities for innovative
According to the World Health Organization, deaths food manufacturers to supply this growing sector.
associated with cardiovascular disease surpassed 16.7 million, The complexity of chronic diseases makes it essentially
or 29% of total deaths worldwide in 2003. With increasingly impossible for one ingredient to address any single condition.
aging populations, the prevalence of heart disease is expected to Intricacies of the human body, synergistic and antagonist effects
increase. Over 20 million individuals survive heart attacks and with other food components, and the effect of food matrix are
By Veronita Rusli
content of arterial cell membranes. Table: Summary of the health benefits of DSM Nutritional
Strong scientific evidence points to the Products portfolio of heart-healthy ingredients
role of omega-3 fatty acids in reducing
Triglyceride &
Homocysteine
triglycerides in the blood by suppressing
Inflammation
Hypertension
Aggregation
Antioxidant
Cholesterol
the production of this compound in the liver.
Reduction
reduction
Diabetes
Obesity
Because triglycerides are components of
Platelet
“bad” (Very Low Density Lipoprotein
(VLDL) and Low Density Lipoprotein
(LDL)) cholesterols, triglyceride reduction Vitamin C * *
also reduces the circulating cholesterol in Vitamin E *
the body. In addition, many studies have
Folic acid *
established the ability of omega-3 fatty
acids to increase the levels of “good” (High Vitamin B6 *
Density Lipoprotein (HDL)) cholesterol, Vitamin B12 *
further improving the HDL/LDL Redivivo § *
cholesterol ratio in the body.
Omega-3 fatty acids fortification holds β-carotene *
a lot of promise for success. These fatty Ropufa † * * * *
acids are not made in the body; thus the Teavigo ‡ * * * * * *
only way they can be supplied is through
Hidrox # * * * * *
foods. Awareness of the benefits of these
health fats has increased following the § Lycopene † Omega-3 fatty acid ‡ EGCG # Hydroxytyrosol
approval of a qualified health claim by the
US Food and Drug Administration and recommendations DSM Nutritional Products is a suitable ingredient for food
by experts. Because omega-3 fortification requires certain and beverage fortification. Not only does it contain 95%
handling procedures, it is important for food manufacturers EGCG – among the highest purity in the market – but also
to pick the right omega-3 form for the product and process, does it offer versatility in a wide range of food application.
and handle the ingredient properly. Teavigo EGCG is colourless, has a neutral taste, dissolves
Ropufa omega-3 fatty acids from DSM Nutritional completely in water and leaves no residues, sediments, or
Products is available as oils, microencapsulated powders and spotting, making it suitable for confectionary, cereals, dairy
emulsions. A technological breakthrough for application in products, drinks, and other applications.
ready-to-drink beverages is Ropufa Emulsion, a sterile
product that can be added directly to the end product in the Consumer awareness and education
final stages of processing just prior to packaging to ensure Awareness of the health benefits of fortified foods
successful fortification and minimising exposure to factors remains important in driving demand by consumers. The
that can contribute to oxidation of the omega-3 fatty acids. media plays a role in highlighting the various health benefits
of the ingredients, but much of the information available is
The power of EGCG sensationalised and unbalanced. It is thus important for food
Epigallocatechin gallate, also known as EGCG, is the manufacturers to play a part in increasing the awareness of
bioactive compound responsible for many of the health the benefits of the healthy ingredients in fortified foods.
benefits of green tea. EGCG lowers total and LDL cholesterol Science-based public forums featuring neutral parties
by decreasing its solubility in the micelles along the intestine. may be appropriate to address consumer questions and
As an antioxidant, it protects against LDL oxidation. In concerns about consumption of a certain ingredient or a
addition, it has been found to modulate inflammatory fortified food. Products backed with scientific data have more
response and thus reducing the arterial damage associated probability for success in the marketplace, as consumers are
with hypertension. becoming more educated and want to make informed
The benefits of EGCG related to heart health do not stop decisions. In approaching this task, suppliers such as DSM
there. This compound has also been shown to address Nutritional Products can be of help in supporting such
contributing risk factors of cardiovascular disease such as initiatives, as part of a dedicated customer service
obesity and diabetes. Studies with high purity EGCG show programme. Enquiry No: 041
a reduction in fat production and increased fat burning. In
addition, EGCG also increases insulin sensitivity for better Veronita Rusli is Innovation Partnership Manager for the
blood glucose management among diabetics. Teavigo from Asia Pacific region at DSM Nutritional Products.