E-Business And Digital Economy

Assignment
On
Myntra
 
 
 

 
 
 
 
 
Submitted by- 
Naman Gupta(LIT2018045) 
 
 
 
 
 
 
 

 
 
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About the company  

Myntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest
e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle
free and enjoyable shopping experience to shoppers across the country with the widest
range of brands and products on its portal. The brand is making a conscious effort to
bring the power of fashion to shoppers with an array of the latest and trendiest products
available in the country.

Growth Statistics 
Revenue
The fashion e-tailer had registered losses to the tune of Rs 151.22 crore in the previous
year, documents sourced by business intelligence platform Tofler said.However, the
company's revenue from operations more than doubled to Rs 1,041.10 crore in FY'19
from Rs 398.33 crore in the previous fiscal, it added.The company saw its employee
benefit expenses go up to Rs 425.20 crore in FY'19 from Rs 279.39 crore in the previous
fiscal, while total expenses for the fiscal were at about Rs 1,628 crore, it said.Queries
sent to the company did not elicit a response.Myntra has partnered with over 3,000
fashion and lifestyle brands including Nike, adidas, Diesel, CAT, Harley Davidson, Ferrari,
Timberland, and others.

Market Share 
Online fashion retailer Myntra has pulled ahead in the market share battle in the online
fashion business, touching an annual run rate of nearly $2 billion (around ₹ 13,900 crore)
in terms of gross merchandise value (GMV), according to two people directly aware of
the company’s numbers.
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Traffic on different platforms:

Compound Annual Growth Rate(CAGR) 

Online fashion retailer Myntra’s sportswear segment has been witnessing a strong
growth of 30% year-on-year for the last five years which has helped the firm dominate the
sportswear market in India with 40% share.
Myntra is looking to make further inroads into the sportswear market by launching
brands in the athleisure and outdoor segments for which the demand has been very high
on the portal.
The billion dollar sportswear market in India is expected to grow an additional 12 percent
CAGR (compound annual growth rate) with sales expected to reach $8 billion by 2020.
With Myntra aiming to break even in the current fiscal and eyeing profitability in the
following financial year sportswear remains a crucial category for the Flipkart subsidiary.

Profits 
Myntra, along with Jabong which it acquired last year, has a GMV run-rate of $1.5 billion
currently and looks to reach $1.7 billion by the year-end. Myntra fashion brands have
seen 100% growth in revenue from $150 million last year to $300 million this year.