WIKAPEDIA - Filipino Language Learning Deficiency Awareness

PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
BACHELOR OF FINE ARTS AND DESIGN
WIKAPEDIA: FILIPINO LANGUAGE LEARNING
DEFICIENCY AWARENESS
A Research Presented to the Faculty of Fine Arts and Design
Philippine Women’s University CDCEC Calamba City
In Partial Fulfilment of the Requirements for the degree of
Bachelor of Fine Arts and Design
Major in Visual Communication
Ignacio, Mary Eiriel C.
Royales, Danille Rachel P.
Untalan, Rica Joy V.
March 2019
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
ACKNOWLEDGEMENT
Primarily, we would like to thank God very much for giving us wisdom, strength and
ability to be able to fulfil this whole study.
Then, we would like to express our greatest thanks of gratitude to our Adviser,
Juanito H. Bagadiong Jr., for his able guidance and support in completing our study.
This study wouldn’t have been feasible without his proper rigorous guidance throughout
this study in every possible way.
We would like to extend our gratitude to, Francis Tom A. Paredes, College and
Board Secretary V of Agusan del Sur State College Agriculture and Technology, for
guiding us on our study to be on the right track.
We would like to thank, Erlinda Sernon, Prinicipal of Banlic Elementary School, for
allowing us to take the school to be a part of our study.
We would like to acknowledge our highly articulate grammarian, Milanie
Villanueva Magadan, for proofreading the contents of our study.
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
To the panel of examiners, Mary Berminda K. Siaotong, Abegail Castillo,
Anthony V. Lawas, help us to gain knowledge in sharing their ideas, opinions and
suggestions in this study.
We would like to thank Charlene V. De Villa, for participating as the artist of
Wikapedia campaign.
We would also like to thank Carl Adrian P. Royales for the poetry piece of
WIKAPEDIA radio ad campaign.
To our friends, Cloi L. Layosa, Rhea Agnes Alburo, Judith V. Untalan and
Michelle Barangay, for helping and supporting us on our campaign materials.
Lastly, we would like to give special thanks to our family, friends and classmates
who have helped us with their valuable suggestions and guidance that have been helpful
in various phases of the completion of the study.
TO GOD BE THE GLORY!
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
Table of Contents
Chapter I: INTRODUCTION………………………………………………………..1
Chapter II: SITUATION ANALYSIS ……………………………………………....2
2.1. The problem…………………………………………………………………..........2
2.2. SWOT Analysis ……………………………………………………………...........5
2.2.1. Strength ……………………………………………………………..…...5
2.2.2. Weakness …………………………………………………...…………...5
2.2.3. Opportunity ……………………………………………………………...5
2.2.4. Threat Competition ………………………………………………….…..5
2.3. Target Market ……………………………………………………………………..6
2.3.1. Demographics ………………………………………….………………..6
2.3.2. Psychographics …………………………..……………………………...7
2.3.3. Behaviouristic …………………………………………………..……….7
2.4. Marketing Objectives ………………………………………………………..….....8
2.5. Marketing Strategies …………………………………………………………..…..8
2.6. Timetable …………………………………………………………………..……...9
2.7. Duration of the Plan ……………………………………………………………….9
Chapter III: ADVERTISING OBJECTIVES …………………….……………….11
Chapter IV: ADVERTISING STRATEGY …………………………………….....12
4.1. The Concept ……………………………………………………………………...12
4.2. Target Audience Profile ………………………………………………………….13
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
4.3. Media Plan …………………………………………………………………….….14
4.3.1. Objectives……………………………………………………………….14
4.3.2. Strategies ……………………………………………………………….14
4.4. Creative Execution ……………………………………………………………….15
4.4.1. Series of Print Ads ……………………………………………………..15
4.4.1.1. Print Ad 1 …………………………………………………….16
4.4.1.2. Print Ad 2 …………………………………………………….16
4.4.1.3. Print Ad 3 …………………………………………………….16
4.4.2. Poster …………………………………………………………………..17
4.4.3. TV Ads ………………………………………………………………....18
4.4.3.1. First Frame …………………………………………………...19
4.4.3.2. Second Frame ………………………………………………..19
4.4.3.3. Third Frame ………………………………………………….20
4.4.3.4. Forth Frame ………………………………………………….20
4.4.3.5. Fifth Frame …………………………………………………..21
4.4.3.6. Sixth Frame ………………………………………………….21
4.4.3.7. Seventh Frame ………………………………….……………22
4.4.3.8. Eighth Frame ………………………………………………...22
4.4.4. Radio Ads ……………………………………………………………...23
4.4.5. Other Collaterals ………………………………………………………24
4.4.5.1. T-Shirt ……………………………………………………….24
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
4.4.5.2. Stickers ……………………………………………………………….24
4.4.6. Point-of-purchase Display ……………………………………………...25
4.4.7. Online Site ……………………………………………………………...26
Chapter V: BUDGET ……………………………………………………………….27
Chapter VI: CONCLUSION ……………………………………………………….28
BIBLIOGRAPHY ……………………………………………………………..…….31
CURRICULUM VITAE …………………………………………………………....32
Ignacio,Mary Eiriel C. ………………………………………………..32
Royales, Danille Rachel P.…………………………………………....33
Untalan, Rica Joy V…………………………………………………..34
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PWU-CDCEC CALAMBA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
CHAPTER I
INTRODUCTION
Over the past several years different foreign languages, particularly the English
language, were mainly recognized and mostly used by the young generations causing
them to have difficulty in learning the Filipino language according to Catherine Feliz L.
Reyes 'Youth on the Filipino Language' (The Philippine Star October 2012).
In an effort to increase the learning of the young generations in Filipino language,
the researchers developed a campaign entitled, WIKAPEDIA, a Filipino language
learning deficiency awareness that will awaken and encourage the Filipino people
particularly the Grade 1 teachers to join and to stand for the Filipino language. Also, they
will be the one who can help the young Filipinos specifically the Grade 1 students to
learn more about the Filipino language, to minimize the Filipino language learning
deficiency. In the Philippines, English is highly valued because in most cases, the better
one's ability to understand and use English the better one's chances of career
advancement. Additionally, English is important to the Filipino masses seeking
employment abroad according to Doray Espinosa 'English in the Philippines' (Language
Institute of Japan -LIOJ) Global Issues in Language Education Mar. 1997. Thus, this
campaign is designed to awaken the Filipino people, particularly the grade 1 teachers,
who will serve as a way to help and guide the young generations. The aim of this
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
campaign is to prioritize the Filipino language that will enable and encourage all the
Filipinos to stimulate and strengthen its usage.
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
CHAPTER II
SITUATION ANALYSIS
2.1. The Problem
Philippines is one of the richest when it comes to language (Mcfarland, 1996).
According to the Komisyon ng Wikang Filipino or KWF we have 170 languages
recorded and 500 dialects, Philippines has been listed as tenth in the World’s most
numbers of language. Filipinos are also considered as multilingual or can speak one or
more languages. However, in the past several generations different foreign languages are
mainly recognized and used. Based on Ricardo Nolasco’s “The Prospects of Multilingual
education and literacy in the Philippines” from KWF, according to Representative
Eduardo R. Gullas from his explanatory to House Bill 4701, as a result of the bilingual
policy the learning of the English language suffered a setback. He cited two reasons for
this: one is what he refers to as language interference (i.e. “targeting the learning of two
languages [English and Filipino] is too much for the Filipino learners, especially in the
lower grades.” Two, is the use of Pilipino “which is actually Tagalog” as medium of
instruction as “having limited the exposure of the learner to English, and since exposure
is basic to language learning, mastery of the language is not attained.”
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
English language is also being prioritized more than our own because of the
Philippines trying to be competitive globally. Based on the case study of Diane Deker
and Stephen Walter (Mother Tongue instruction in Lubuagan: A case study from the
Philippines Nov. 2011) Lilubuagen is being used in all domains except in the church.
Children growing up in Lubuagan speak Lilubuagen solely until they attend school and
begin learning the languages of education, Filipino and English. Those Lubuagens who
have completed their education are quite proud of their ability to speak English. Most
Lubuagens desire that their children learn English in order go out of the area to find
work. English is seen as providing the best access to a better life, while Filipino enables
communication with the prominent group but provides less opportunity for work and is
therefore seen as being less important. A language that is gradually unspoken will be
inadequate for us not only across the country because it has a great impact on our
language enrichment. Language is very important to us because it’s a key which our
nation will develop, unite and communicate well.
What if the inside brain grammar of the grade 1 students is really a “conyo” that
causes it to be their first language? Would it still be a deficiency? If the child was raised
with two or more languages, there is a high chance to have a deficiency in learning the
language. According to Chontelle Bonfiglio (Challenges of Raising Bilingual Children)
Parents are often confused with language delays and speech delays. Research shows that
being bilingualism does not necessarily translate into speech delays, it’s because other
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
children have difficulty absorbing or being fluent right away in 2 languages and it’s
normal.
According to Torri Myler (Key Advantages and Disadvantages of Being Bilingual)
study showed how bilinguals know fewer words of any semantic category in comparison
to people that speak fluently only one language – their vocabularies seemed to be
somewhat smaller than those of monolingual speakers. That's not the end of it – this
study found out that bilinguals suffer more from 'tip of the tongue' moments than
monolingual speakers.
2.2. SWOT Analysis
2.2.1. Strength
 Mastering the Filipino language can benefit our cultural identity as Filipinos.
 Society Trend- Filipino Language crisis
 Target Market- The students spend more time with their teachers
 Location- Public School so more people can be aware
2.2.2. Weakness
 The English language is easy to learn.
 The English language is mostly seen and used inside the classroom.
 Students are more exposed and trained to speak in English language on their
house.
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
2.2.3. Opportunity
 The students will increase their vocabulary and knowledge in Filipino language.
 Target Market- Teachers will be able to communicate to the students easily.
 Filipinos will learn to value more their national language.
 Companies will allow Filipino language in interviews instead of English to let the
Filipino people express and communicate their thoughts very well.
 More working families
2.2.4. Threats Competition
 English (International language)
 English has more advantages as a second language because it’s a tool for learning
and medium of instruction and communication.
2.2. Target Market
2.3.1. Demographics
The ad campaign only focuses on Grade 1 teachers from Banlic Elementary
School in Cabuyao, Laguna regardless of their age, gender, religion and the subjects they
teach. The target market is mostly female and married who take their kid/s with them
inside the campus. Their minimum salary is P15,000 a month. All of them have been
teaching for 5-10 years.
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
2.2.2. Psychographics
The target market values the Philippine tradition and culture and loves locally
made products. They are confident, vocal and have strong goals. They always seek for a
new knowledge and personal growth. They’re creative in terms of how they teach in the
most effective way like making visual aids for their students to capture attention. Aside
from teaching, these people do part time jobs like online selling as they setting up a goal
for themselves and their families which means they are tech savvy. Majority of them are
concerned with their health as they need more energy to teach and to look presentable to
their students. Since the target market are all professionals, they wear a simple hairstyle
and uniform every time they come in a class. Some of the teachers with P.E. class wear
P.E. uniform. Most of them used public utility vehicles like jeepney, tricycles, and
motorbikes for their transportation. And some of them are walking because they live near
the school campus.
2.2.3. Behaviouristic
The target market often uses English language at school especially when
teaching English subject, the reason why the grade 1 students prefer to count and speak in
English rather than Filipino. The target market uses Filipino and English when
communicating with other people, and when they’re at home.
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
2.3. Marketing Objectives
The goal of this ad campaign is to use various communication platforms that
will promote the national language by spreading awareness through grade 1 teachers to
be mindful of its current situation specifically and limited only to bilingualism as of the
causes of Filipino language learning deficiency. Also, to be recognize by our target
market and make them realize how important the Filipino language is because according
to the 1987 Philippine Constitution article 14 section 6 “it shall be further developed and
enriched…” that will encourage them to strengthen more of its usage.
2.4. Marketing Strategies
The study focuses on grade 1 teachers as the target market of the ad campaign
because children in lower grades are more affected by the deficiency in learning of
Filipino language. Through visual communication, the materials needed are series of 3
print ads which are 2 promotional ads and 1 teaser ad to be posted on newspaper, 1 final
poster, 2 collateral ads (T-shirt and stickers), a 15-30 seconds TV and radio ads, an online
site (Facebook page), and a booth display for exhibition. The ad campaign entitled
WIKAPEDIA will take place on Banlic Elementary School.
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
2.5. Timetable
2.6. Duration of the Plan
July
Monday to Wednesday - Launch of Print ads in Banlic Elementary School.
Thursday - Launch of Poster in Banlic Elementary School and Print ad 1 in
WIKAPEDIA Facebook page.
Friday to Saturday - Launch of Print ad 2 and Print ad 3 in WIKAPEDIA Facebook
page.
Sunday - Launch of Poster in WIKAPEDIA Facebook page.
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
August
Monday to Friday and Sunday - Launch of Point-of-purchase display.
Monday to Thursday - Launch of Radio ad.
Thursday to Saturday - Launch of TV ad.
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PWU-CDCEC CALAMBA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
CHAPTER III
ADVERTISING OBJECTIVES
The purpose of the ad campaign is to inform the target market that there is a
deficiency in learning of Filipino language and it’s a serious matter. A language that is
gradually unspoken will be inadequate for us not only across the country because it has a
great impact on our language enrichment. The ad campaign’s motive is also to persuade
the target market to take actions that will help increase the usage of Filipino language and
minimize the deficiency. The ad campaign can be a solution to remind the Filipinos that
the national language needs to be valued and protected because it is a key which our
nation will develop, unite and communicate well.
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
CHAPTER IV
ADVERTISING STRATEGY
4.1 The Concept
Many Filipinos are not aware that there is a deficiency in learning Filipino
language. Even though the English language was written in the constitution as a way of
communication and instruction, Filipinos should not forget their own language. The
deficiency will not be happened if the Filipinos are more educated and aware. The
researchers think that grade 1 teachers are capable to understand the issue, and chose
them as target market because they are professionals and open-minded. The
conceptualization behind this campaign was to relate to our target market and easily
capture their attentions.
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
The logo of WIKAPEDIA has a blue and red color on the letter “W” in “Wika” that
looks like a Philippine flag in vertical position, represents that it is Filipino language that
we are trying to advocate. The “pedia” is derived from an ancient Greek word “paideia”
which means “upbringing” and “paîs” which means “child”. In short, the meaning of
WIKAPEDIA is “to early train a child in learning Filipino Language” which is perfect for
grade 1 teachers.
4.2 Target Audience Profile
Mrs. Meryl A. Delosantos is a 36-year-old grade 1 teacher from Banlic
Elementary School Cabuyao who lives in Calamba, Laguna. She’s creative, confident and
strict when it comes to teaching but fun and very approachable that’s why she’s loved by
her students. Her school schedule is from Monday to Friday and the rest day is every
weekend. She uses public vehicle for transportation like jeepney that takes 10-20 minutes
from her house to school and vice versa. Her minimum salary is P15,000 a month. In her
spare time, she loves to spend it with her family on their home having a dinner while
watching television. She often uses English language while communicating with her 6-
year-old daughter but her husband uses Filipino language. Even though, she preferred
local TV shows like 24-oras and Kapuso mo, Jessica Soho rather than foreign TV shows.
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PWU-CDCEC CALAMBA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
4.3 Media Plan
4.3.1 Objectives
The campaign intents to give awareness and minimize the deficiency in learning
Filipino language. By promoting it to grade 1 teachers, this will lead them to take actions
like speaking Filipino language more often to communicate and sharing the new
knowledge from what they learned to the campaign. The knowledge can be pass on
different generations and the learning deficiency will decrease. Soon, the deficiency will
no longer be a threat in strengthening the Filipino language.
4.3.2 Strategies
To recognize the ad campaign and to improve the Filipino language from its
current situation the researchers create a series of 3 print ads, 2 promotional ads and 1
teaser ad to be posted only on newspaper. Fortunately, the chosen elementary school have
their own newspaper publication, this will be easy for us to promote the ad campaign and
to connect with the target market. Aside from print ads, 1 final poster will be launch and
posted around the school to give interest not only to grade 1 teachers but to all educators
inside the campus. We will also launch a 30 seconds TV ad from GMA Network in
primetime since our target market is also a tele viewer. The TV ad can be seen every after
work or every weekend while spending time with their families. A 30 seconds radio ad
will air from RADIO NATIN 106.3FM LAGUNA since the location of our target market
is around Calamba, Laguna only.
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
An online site specifically a Facebook page of WIKAPEDIA will be launch. Since the
target market are tech savvy, the created print ads, poster and TV ad will also be posted
in it so that even if the teachers are at school or at home they can browse through their
cellphones and see the ads. 2 collateral ads will be introduced to our target market, a T-
shirt and stickers with a WIKAPEDIA design, displayed on our point-of-purchase
display. The whole ad campaign will launch on last week of July to August 2019 for
Buwan ng Wika preparations, which means it is a seasonal ad campaign.
4.4. Creative Execution
4.4.1. Series of 3 Print Ads
4.4.1.1. Print ad 1: Illustrated infographic print ad
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4.4.2 Poster
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A Filipina young girl student portraying the young Filipinos specifically the Grade 1
students who are experiencing the Filipino language learning deficiency. It has a painted
flag on her face which is the upper one is the American flag and the lower is the
Philippine flag. The positioning of the flag shows that the English language has
overpowered the Filipino language.
The copy of the poster which is from the famous line “KABATAAN ANG PAG-
ASA NG BAYAN” was changed to “KABATAAN ANG PAG-ASA (LILIMOT SA) NG
BAYAN?” The word PAG-ASA and NG is being crossed by a red line and corrected by
the word “LILIMOT SA” and end with the question mark “?” was done on purpose
which gives the question “Did the young Filipinos really the hope or the one who will
forget the nation?” The nation which is referring to the Philippines with the Filipino as
the national language was being left behind because the young Filipinos are more
exposed and mostly used the English Language.
4.4.3. TV ads
It’s a 30 second clip of a grade 1 student who narrates a spoken poetry about Filipino
Language empowerment. Listed below are the 8 frames from the TV ads:
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
4.4.3.1. First frame: Grade 1 student in extreme close shot. The focus is only the
upper part of her face. Eyes were closed then it opens.
4.4.3.2. Second frame: Grade 1 student in tight medium shot, sitting on a chair
with arm rest.
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
4.4.3.3. Third frame: Grade 1 student in medium shot writing on black board.
4.4.3.4. Forth frame: In loose close up. The focus is on the student’s arm while
writing “My Name is …”.
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
4.4.3.5. Fifth frame: Panning angle of some educational signages around the
school in English instead of Filipino language.
4.4.3.6 . Sixth frame: Swaying Philippine Flag from school, then a signage with
“English speaking zone only” will appear.
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PWU-CDCEC CALAMBA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
4.4.3.7. Seventh frame: WIKAPEDIA tagline will appear.
4.4.3.8. Eighth frame: WIKAPEDIA logo will appear after the seventh frame
fades.
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PWU-CDCEC CALAMBA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
4.4.4. Radio Ads
A poetry entitled “Ang Pag-asa ng Bayan”
written by Carl Adrian Royales
Intro:
(Woman’s voice)
Wikapedia: Ang Unang Aralin
(Child reciting a poem)
Ako ang pag-asa ng bayan
Ako ang dapat na bantayan
Hubugin, sanayin at imulat sa totoong atin
Wikang Filipino ating pagtibayin.
Ako ay namulat sa dalawang wika
Isang atin at isang banyaga
O isang banyaga na pinamukhang sa atin,
At isang sariling ating na ayaw natin tanggapin.
(end of poetry)
Outro:
(Woman’s voice)
Wikapedia: Filipino Language Learning Deficiency Awareness
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
4.4.5. Collaterals
4.4.5.1. T-shirt: Campaign’s tagline at the frontside and campaign’s logo at the
lower backside.
4.4.5.2. Stickers: A quote “Ipinagmamalaki kong Filipino ang Wika ko” is
designed for the stickers. The “W” in “Wika” is replaced with the campaign’s logo.
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PWU-CDCEC CALAMBA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
4.4.6. POP Display
A 54 inches book-inspired design with the campaign’s logo at the front cover and
poem at back cover, placed on the 54 inches platform. The left side of the book’s page
have a space for poster and 3 small compartments for print ads, T-shirt and stickers. The
right side is painted in plain white and will serve as a projector screen for our TV ad.
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PWU-CDCEC CALAMBA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
4.4.7. Online Site
A WIKAPEDIA Facebook page (www.facebook.com/wikapedia.awareness)
Desktop View Mobile View
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Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
CHAPTER V
BUDGET
27
PWU-CDCEC CALAMBA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
CHAPTER VI
CONCLUSION
The Filipino language is used as a medium of instruction of Grade 1 students in
Banlic Elementary School. However, the Grade 1 teachers struggle in teaching using the
Filipino language seeing clear effects of having more mistakes in the homework of the
students because they are not familiar to some Filipino words. With this, the Grade 1
teachers give way to the students by using some English words in teaching to make the
subject easier to understand but have increased the deficiency in learning the Filipino
language.
The WIKAPEDIA: Filipino Language Learning Deficiency Awareness campaign
was conducted to all the Grade 1 teachers of Banlic Elementary School which produced
positive results. The Grade 1 teachers are becoming fully aware that exposing the
students with 2 languages will worsen the increase in Filipino language learning
deficiency and will create a huge impact to the Philippine culture. The teachers also
believed that learning the English language has more advantage and easier to learn and
understand but should not be prioritized. They also agreed that they are the right target to
start this campaign to influence and sharpen the Filipino language of the Grade 1 students
while they are still young.
28
PWU-CDCEC CALAMBA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
It is therefore concluded that the campaign conducted could help minimize the
increase of the Filipino language learning deficiency by raising awareness that will make
the Filipino people especially the young ones to value more the Filipino language and
continue to enrich the language for the next generation.
29
PWU-CDCEC CALAMBA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
30
PWU-CDCEC CALAMBA
Contact No.: 0922-821-6938/0939-904-3185/0917-527-5465 Tel. No: (049) 508-1963/ (02)420-8209
BIBLIOGRAPHY:
Bonfiglio, Chontelle “ Facing the challenges of raising bilingual kids”

https://bilingualkidspot.com (2016)
Dekker, Dianne et. al. Walter, Stephen L. (2011) “Mother tongue instruction in
Lubuagan: A case study from the Philippines”
Espinosa, Doray “English in the Philippines”, http://gilesig.org Global issues in
Language Education: Issue 26 (Mar. 1997)
Nolasco Richard Ma. (2008) “The Prospects of Multilingual Education and Literacy in
the Philippines”
Myler, Torri “Key Advantages and Disadvantages of being Bilingual)

www.omniglot.com
Reyes, Catherine Feliz L. “Youth on the Filipino Language”, www.philstar.com (2012)
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