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This article covers the following topics for Ministries and Schemes for UPSC IAS:

MINISTRY OF TOURISM

National Tourism Policy 2002

Swadesh Darshan

Prasad Scheme

Adopt A Heritage / Apni Dharohar Apni Pehchan

Paryatan Parv
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Incredible India

Incredible India 2.0

Visa on Arrival

Tourism campaign at ITB Berlin

Cleanliness Index
 

MI NI STRY OF TOU R I SM

Apex body for formulation and administration of the rules, regulations and laws relating
to the development and promotion of tourism in India.
 

Explained: Ministry of Tourism and its ALL Schemes | 20-20 and 50-50 Se…
Se…

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Na t i o n a l To u r i s m P o l i cy 2 002

Tourism as a major engine of economic growth

Harness the direct and multiplier effects of tourism for employment generation
Impetus to rural tourism
Focus on domestic tourism as a major driver of tourism growth.
 

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Swa d e s h Da r s h a n

To position tourism as a major engine of economic growth.

Community-based development and pro-poor tourism approach
It is a central sector scheme
To develop public facilities like last mile connectivity, Way side Amenities, Solid Waste
Management, Illumination, parking etc. where Private Sector is not willing to invest.
Convergence with other schemes of Central and State Governments
To leverage voluntary funding available for Corporate Social Responsibility (CSR).
Fifteen thematic circuits have been identi ed
North-East India Circuit, Buddhist Circuit, Himalayan Circuit, Coastal Circuit, Krishna
Circuit, Desert Circuit, Tribal Circuit, Eco Circuit, Wildlife Circuit, Rural Circuit,
Spiritual Circuit, Ramayana Circuit, Heritage Circuit, Su Circuit and Tirthankar
Circuit.
Tourist Circuit: It is de ned as a route having at least three major tourist destinations.
Recently, First Tribal Circuit Project was inaugurated in Chhattisgarh.

P r a s a d Sch e m e

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Pilgrimage Rejuvenation and Spiritual Augmentation Drive

Harness pilgrimage tourism for its multiplier effect for employment.

Promote local art, culture, handicraft, cuisine, etc.
Central Government will provide 100% fund.
Efforts to involve PPP and CSR as well.
Infrastructure development such as entry points (road, rail and water transport), last
mile connectivity, basic tourism facilities like Information/ Interpretation Centers, ATM,
eco- friendly transport etc.
 

Ad o p t A H e r i t a g e / Ap n i Dh a r o h a r Ap n i P e h ch a n

Ministry of Tourism + Ministry of Culture + Archaeological Survey of India (ASI)

To involve public sector companies, private sector companies and corporate
citizens/individuals
The legal status does not change after adoption.
No handing over of monuments.
Companies to be ‘Monument Mitra’ (CSR activities)
The Project envisages limited ‘access’ to non-core areas
No fund by Ministry of Tourism.
To develop basic tourism infrastructure in and around heritage monuments /
 Active involvement of local communities.
Harness tourism potential for its multiplier effects.
Develop sustainable tourism infrastructure.
 

P a r y a t a n P a r v    

Dekho Apna Desh: To encourage Indians to visit their own country.

Tourism & Governance: Skill Development in Tourism Sector, Innovation in Tourism,
Developing Rural Tourism near established destinations.
Tourism for All: To promote tourism events at sites across all States in country. People’s
events with large scale public participation. Dance, Music, Theatre, Exhibitions etc.
India Tourism Mart: platform to conduct business.

I n cr e d i b l e I n d i a

Marketing initiative, aiming to promote India’s image as a high-end tourist destination.

I n cr e d i b l e I n d i a 2 .0

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 Doubling tourism traf c from both foreign and domestic tourists.
Shift from generic promotions to market speci c promotional plans
Greater focus on digital presence.
Campaign is released in prime existing markets as well as important potential
markets.
Niche tourism products are promoted: e.g. Heritage Tourism, Adventure Tourism,
Cruise Tourism, Rural Tourism, Wellness & Medical Tourism, MICE, Golf, etc.
 

Vi s a o n Ar r i v a l

To promote the GDP indirectly

To have friendly relations with International Visitors
to enter/visit India from 43 countries
 

To u r i s m ca m p a i g n a t I TB B e r l i n

ITB Berlin is the world’s largest travel trade show

 

Cl e a n l i n e s s I n d e x
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For all cities in India.

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