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Melissa Vela-Williamson
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(210) 413-7421
October 5, 2020

The Miss America Organization Adds New National Board Members

San Antonio Entrepreneur Yvonne “Bonnie” Garcia One of the First Latinas in Board History

SAN ANTONIO, TX (Oct. 5, 2020) — The Miss America Organization (“MAO”) is proud to
announce the addition of two new members to the national Board of Directors.

A pioneer throughout her life, entrepreneur and author Yvonne “Bonnie” Garcia broke industry
barriers holding inaugural roles that ranged from being the first Latina disc jockey in major Texas
markets to directing Hispanic Marketing for Coca-Cola North America. She is known as a results-
oriented visionary, celebrated for bringing Latino voices to the national stage and continuing to
champion multicultural customization and inclusion in all enterprises.

After 22 years in corporate marketing, Garcia founded Culture. Inspired. Marketing® firm
MarketVision in San Antonio in 1998. She grew the company into one of the leading multicultural
agencies in the country serving clients like the Centers for Disease Control, MassMutual, Coca-Cola,
MillerCoors, Conagra Foods, and many more. Today, she continues to serve as CEO and chief creative
officer of MarketVision, as well as owner of JFAYE Properties, a real-estate development company
she founded in 2005. She has won numerous industry awards for both advertising campaigns and for
her accomplishments as a leader and entrepreneur. In 2020, Bonnie published Dale Ganas, a legacy
collection of colorful, uplifting short stories and consejos (advice) inspired by her Latina heritage and
her journey from humble beginnings. She also renovated the building housing MarketVision’s
headquarters into her newest business venture – INOV8, an invigorating creative meeting and event
space.

“The Miss America Organization instills invaluable skills in young women. As a female entrepreneur,
I understand how important it is to empower the coming generations to seek out business savvy, social
impact,” said Garcia. “I am thrilled to support Miss America’s mission by helping to craft initiatives
that will further motivate young women across the country and build tomorrow’s leaders.”

In addition to Bonnie Garcia, the MAO welcomes Jacqueline B. Reynolds. With over 30 years of
experience leading world-renowned brands, Jacqueline is respected as a first-class global marketer.

- more-
The Miss America Organization made the decision to postpone the nationally televised annual
competition until the fourth quarter of 2021. For updates on Miss America’s 100th Anniversary
Celebration, visit MissAmerica.org.

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The Miss America Organization, a 501(c) 4, is one of the most recognizable household names in
America working to empower young women through education and service. Miss America candidates
contribute tens of thousands of community service hours annually and have raised over $17 million
for Children’s Miracle Network Hospitals and Miss America scholarships since 2007. The Miss
America Foundation, a 501(c)3, provides academic, community service, and other scholarships to
young women.

Facebook/Instagram: @MissAmerica | Twitter: @MissAmerica | info@MissAmerica.org | MissAmerica.org